# Campaign Performance by Brand
The Performance by Brand report shows you a wide range of tracking data broken down according to each creator's social posts for a specific brand. KPIs, like actions, clicks, and more, can all be found here.
#### Access the report
1. From the top navigation bar, select  **\[Search]**, then enter "Campaign Performance by Brand".
2. Under *Reports*, select **Campaign Performance by Brand**.
3. Below the report title, filter for the data you want to view. Select  **\[Search]** when you have your filters in place.
* View the *Filter reference* table below for more information.
* You can also use the icons at the top-right corner of the page to  **\[Schedule]** or  **\[Download]** in PDF, Excel, or CSV format.
4. Customize the report to view data in the trend graph, data table, or comparison graph.
{% tabs %}
{% tab title="Trend graph" %}
The trend graph enables you to filter your report according to the core group of metrics that drives the highest value. This view provides the selected metric’s daily trends over a specific date range.
1. Select the drop-down in the upper-right corner, then, choose a specific metric.
2. Alternate between the  **\[Line]**,  **\[Bar]**, and  **\[Treemap]** views by selecting the view icon.
{% endtab %}
{% tab title="Data table" %}
Below the trend graph is the data table. The data table provides different data points displayed in a column view. This view provides a detailed set of comparable numbers over the selected date range.
Refer to the *performance data reference table* for more information on each metric.
{% endtab %}
{% tab title="Comparison graph" %}
The comparison graph compares the brands of selected rows in the data table based on the metric selected in the trend graph. This graph will show a daily trend of the selected ads over the selected date range.
Refer to the *performance data reference table* for more information on each metric.
1. Select the specific metric from the drop-down in the trend graph.
2. Select the empty checkbox next to the row in the data table for the metrics you want to compare.
* Each selected checkbox will be displayed in a specific color that will reflect in the trend graph.
3. Select **Graph rows** to compare the selected rows.
4. Select **Clear compare** to clear the trend view.
{% endtab %}
{% endtabs %}
Filter reference
| Filter | Description |
| ---------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Date Range |
Filter data by when the metrics were created. You can also compare two periods of time against each other.
You can pull a maximum of 366 days of data. However, you can still perform Year-over-Year reporting by selecting \[Unchecked box] compare to {Previous year}.
If you want to pull more than 366 days of data, you will need to create multiple reports.
|
| Brand | Filter by the brand you're partnered with. |
| Show |
Add data from a selection of data points. These data points will get added to the table after you select \[Search].
Data points
Impressions: The number of audience members that viewed your content.
Engagements: The number of audience actions taken after seeing your posted content. Actions can include reacting to the content, clicking a link, sharing the content, and more.
Reach: The total number of unique views that the post has.
|
Performance data reference table
| Data point | Description |
| --------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Brand | The brand's name. |
| Campaigns | The amount of campaigns associated with a brand. |
| Posts | The number of unique pieces of content posted by you per brand. |
| Clicks | The total number of link clicks that took your audience to your partnered brand's landing page for the campaign. |
| Actions | The total number of conversions (e.g., sales or app installs) tracked for a particular campaign. This number excludes any reversed conversions. |
| Sale Amount | This is the total amount of sales you have generated for your partnered brand from link clicks. |
| Action Earnings | The amount of compensation you receive for driving the traffic that resulted in conversions for the campaign. |
| Flat Fee Compensation |
The set amount of compensation received for completing your campaign tasks.
Note: This compensation is not linked to actions.
|
| Total Earnings | Total earnings are the sum of your action earnings, CPC, and flat fee compensation per campaign. |
| Earnings Per Action | This metric shows you your earnings per conversion (e.g., sales or app installs) per campaign during the chosen date range. |
| Earnings Per Click | See your total earnings per link click (EPC) for your posts per campaign during the chosen months. |
| Conversion Rate | This is calculated as the number of *Actions* divided by the number of *Clicks* and represents the percentage of clicks that result in actions. |
| Average Order Value | The average order value (AOV) associated with a brand. *AOV* = *Sale Amount* divided by *Actions*. |
| Reversal Rate | View the reversal rate associated with the brand. The reversal rate is the number of reversals divided by the gross number of actions (including reversed actions). |
![[Unchecked box]](https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-396370c2cdec89ba7d714c4c58e6845b.svg)
\[Unchecked box] compare to {Previous year}.![[Search] vNext](https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-378d7abd37e544e2e1a120594a46cf7a.svg)
\[Search].