Test Action Tracking as a Partner
Test your impact.com tracking links before you start driving live traffic to brand websites or assets. This ensures you'll be credited accurately for the actions or conversions you drive. By testing early, you can address tracking issues before real conversions start flooding in and without muddying your real revenue data.
When to run this test
A brand you're working with asks you to help test their new tracking setup.
You notice an unexplained drop in conversion rate with a specific brand or suspect you aren't getting credited for sales you drove.
You want to verify that the reporting information you add to your tracking links passes correctly into your reporting.
Start the test
Create a tracking link
Start by generating a tracking link for the brand whose setup you want to test.
If you plan to initiate a test action yourself, communicate with the brand first.
This allows them to look out for the incoming test action and avoid reversing it until you've confirmed the test results.
Follow the steps to create a tracking link for the brand.
Trigger a test action
Next, simulate a customer action like a purchase using your tracking link so the system can attempt to track it.
Open a new browser window, then copy and paste the tracking link you created. The link will direct you to the brand’s website landing page.
Complete an action or a conversion event (like a purchase) on the brand's website.
Record the Order ID so you can look out for it in reporting.
Important: Clear your browser cache and cookies before each test action and be sure any ad-blocking browser extensions are disabled.
Confirm that the action tracked
Make sure the system captured the event, logged the action, and credited you for driving it.
Be prepared to wait up to 48 hours, because there can be a delay between when the action occurs and when you see it appear on impact.com.
Check the Advanced Action Listing report for the Order ID.
If you're testing a click event or your own reporting parameters rather than a conversion like a purchase or signup, the following reports may also be useful:
Share your findings with the brand.
If you don’t see the test action within 48 hours, report the tracking discrepancy to your brand (include any Order IDs in your follow-up).
If you do see the action, consider sharing a screenshot to confirm the test's success.
Reverse the test action
After confirming your test conversion tracked correctly, you or the brand must reverse the transaction to prevent invalid payouts.
Option 1: Reverse the action yourself by selecting Reverse from the Actions column in the Pending Actions screen.
See Where Can I See My Pending Actions as a Partner? for more information.
Option 2: If you're hesitant to reverse an action yourself, or if the brand initiated the test, you could request them to reverse the action instead.
Monitor the Pending Actions screen to make sure the action is reversed. See Where Can I See My Pending Actions as a Partner? for more information.
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