> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/partner/what-would-you-like-to-learn-about/getting-started/rakuten-to-impact.com-terminology-reference.md). # Rakuten to impact.com Terminology Reference If you're moving from Rakuten to impact.com, use this reference to find the impact.com feature that matches the Rakuten term you already know. ## List of features The *Type of match* column describes how closely the impact.com feature maps to the Rakuten one: * *Exact* — The feature is a direct equivalent and does the same thing. * *Close* — The features are very similar, with only minor differences in scope or behavior. * *Partial* — The features are related but have meaningful differences you'll need to account for.

Rakuten term	impact.com equivalent	Type of match	What the Rakuten feature does	What the impact.com feature does
Advertiser Search API	Programs API	Partial	API that retrieves a list of all brands and their Merchant Identification Numbers (MIDs).	Retrieves a program you’ve signed up to, or lists all the programs you’ve signed up to, via API.
Advertisers API	Contracts API	Partial	API that retrieves a list of all brands and their Merchant Identification Numbers (MIDs), along with their policies and main contacts.	Contracts are the rules of the business relationship between you and a brand. You can retrieve a contract's object and list all contract objects.
Affiliate Conversion Journey in Dashboard	Partner Contribution Report	Close	Reporting on a partner's contributions to conversions during all purchase phases, from awareness to consideration to conversion.	Reporting within a brand program, showing how many times you were a first click, participant, or winner.
Bounceless Tracking	Mobile Interstitial / Mobile App Tracking	Partial	Ability to access full tracking for partners that use redirects or interstitial pages before directing users to the tracking link.	impact.com integrates with Mobile Measurement Partners (MMPs) so that when its system recognizes a mobile user, the brand can redirect traffic to the desired mobile app.
Cancellation Events	Actions Update API	Close	API parameters within the Events API that record any cancellations.	Returns a list of action updates for syncing action state changes with internal systems. Each record represents a change to an action's state or payout, including initial conversions and any later modifications or reversals.
Card Linked Offers (Direct Integration)	CLO Connections	Partial	Integration process for online-to-offline and card-linked offer partner tracking.	Brands create a Card-Linked Transactions SFTP connection so the CLO partner can batch their action data into the brand's program and get credited for the activity they track.
Conversion Journey API for Publisher	Partner Contribution Report	Partial	API that offers visibility into your role in a customer's purchase journey.	Conversion journey details available only through the Partner Contribution report in the UI. There's no direct API for these details.
Coupon Code Tracking	Promo Code	Close	A brand-enabled feature that tracks affiliate sales without needing a click.	Brands create unique promo codes to track campaign performance, analyze engagement, and optimize their marketing strategy in the dashboard.
Coupon Feed API	Promo Codes API	Close	API that accesses your brands' coupon and promotional link data.	Returns all of the promo codes available to your partner account.
Dashboard Reporting	Scheduled Reports / ReportExport API	Exact	Scheduled reporting that runs automatically and is emailed to designated recipients via the reporting interface in the dashboard.	A Schedule Report button appears within most reports in the UI. Partners can also pull reports via the ReportExport API.
Deep Link	Create a Link Widget	Exact	A link tool in the dashboard that creates links directly to the brand's product page.	Dashboard widget that lets partners create deep links in the UI. Partners can also append a `u=` value to tracking links to deep link to specific landing pages.
Deep Link API	Tracking Links API	Exact	API that generates deep links from brands' product links.	Programmatically generates tracking links for a specified brand's program—for specific ads, deep links, or customized vanity links.
Enhanced Order Locking (EOL)	Open Ended Locking	Exact	Lets enabled brands track, report, and pay commissions only after a customer has consumed and paid for the product they converted on.	Lets brands choose when a partner-driven lead becomes a locked, payable action, instead of using a fixed action-locking period.
Events API	Actions Update API	Exact	API providing near real-time confirmation of consumer transaction events on a brand's website, including transaction data but not payments.	Returns a list of action updates for syncing action state changes with internal systems, including initial conversions and any later modifications or reversals.
Innovation Labs	Discover Marketplace	Partial	Publisher AI tool that enables brand matchmaking.	Open marketplace where publicly listed brands and partners can discover each other, search for right-fit partnerships, and send proposals or applications.
Insights and Analytics Portal for Publishers	Partner Reporting	Exact	Dashboard reporting platform that includes affiliate conversion journey, affiliate reporting, and trends.	Full reporting for partners, covering all actions they've been credited for and where they contributed in consumer journeys.
Link Builder	Create Tracking Links on the Mobile App	Exact	A mobile app for creators to create deep links.	Creators can use the mobile app to create deep links for their joined brands.
Link Locator API	Ads API	Exact	API that lets you search for and download various link and creative types from your brands.	Retrieve an ad, retrieve its code or tracking link, and list all ads available to you.
Loyalty Exemption Signal	Implement Tracking for Rewards Programs	Exact	Link parameter that enables loyalty partners to be exempt from cookie banners.	Partners update their tracking links with the `im_rewards=1` query string parameter.
Offers API	Contracts API	Exact	API that enables a partner to retrieve all applicable offers from partnered brands.	Contracts are the rules of the business relationship between you and a brand. You can retrieve a contract's object and list all contract objects.
Partnerships API	Programs API	Exact	API that enables partners to retrieve a list of brands they're partnered with.	Retrieves a program you’ve signed up to, or lists all the programs you’ve signed up to, via API.
PostBack APIs	Action Lifecycle Postback	Exact	APIs that let you receive transaction events as they are processed into the system, similar to the Events API.	Live feed of all conversions, modifications, and reversals to a partner's credited actions, sent via postback.
Product Catalog	Product Catalogs	Exact	The Product Catalog data feed is a complete, dynamic inventory of a brand's products.	A catalog describes the specific goods and services a brand offers. Retrieve individual catalogs and list all catalogs available to you via the API, FTP, or the platform.
Product Search API	ItemSearch within Catalogs API	Close	API that searches partnered brands' product data.	Searches for items across all available catalogs using a keyword. Unlike the per-catalog `/Items` endpoint, this searches across all catalogs in one request and returns a paginated list of matching items.
Signature Tracking (u1)	Sub IDs (SubId1)	Partial	An option that lets you track and generate more detailed reports on your subsites, members, or campaign commerce activity.	Partner-owned parameter for more detailed reporting on internal data points such as cashback member ID. Sub IDs are private to the partner's reporting and are not shared with brands.
Single Point of Install (SPI), Partner Tag	Partner Integrations Hub	Partial	Process that lets partners enable various technologies on brand websites through the brand's container tag.	Technical partners integrate with brand websites through the impact.com Universal Tracking Tag (UTT), a JavaScript tag on the brand’s site that runs the partner’s code.
Storefronts, Activations, Partner Hub	Storefronts, Creator Campaigns	Partial	Influencer products that enable creators to connect with brands directly.	Storefronts let creators build recommended lists of products from their joined brands. Campaigns let brands engage creators to request content, track spend, and report on social metrics and affiliate activity.
Sub-Network Transparency	Shared IDs	Partial	Feature that allows subnetworks to pass Rakuten their sub-affiliate data.	Partner-owned parameter that provides more detailed reporting to the partner and the brand, typically indicating where traffic came from (for example, a content site enters xyz.com as its Shared ID). Shared IDs are visible to brands.

{% hint style="success" icon="circle-info" %} **Note:** Several Rakuten features may map to one impact.com feature, since impact.com consolidates capabilities that Rakuten splits across separate products. {% endhint %} ## Unmapped features These Rakuten features have no direct equivalent on impact.com. Where there’s a nearest impact.com concept, it’s linked.

Rakuten term	What it does	Nearest impact.com concept
Advanced Reports API	API used to request Payment History Summary, Advertiser Payments History, and Payment Details.	Partner Reporting
Audience Engine	Increases personalization and monetization using first- or third-party data.	Shared IDs and Payout Groups
Automate	JavaScript that generates affiliate links from brand URLs.	Publisher Tag / Chrome Extension / Trackonomics Essentials
Publisher Partnership Hub	Resource for partners to asynchronously access a monthly brand list, upload collateral, and access product information.	No equivalent
Publisher Product Hub	Resource for managed partners to facilitate product adoption with easy product guides.	No equivalent
Rakuten Card Linked Offers (RCLON)	A separate Rakuten company that serves as a CLO subnetwork.	No equivalent

## Additional resources * [Migrate Your Rakuten Advertising Tracking to impact.com](/partner/what-would-you-like-to-learn-about/getting-started/migrate-your-rakuten-advertising-tracking-to-impact.com.md) — Update your Rakuten tracking links and parameters to work with impact.com. --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation by asking a question. Perform an HTTP GET request on the following URL with the `ask` and `goal` query parameters: ``` GET https://help.impact.com/partner/what-would-you-like-to-learn-about/getting-started/rakuten-to-impact.com-terminology-reference.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is what the user is ultimately trying to achieve, the reason they need the answer. Sharing it helps GitBook give you a better, more relevant answer. A goal is most helpful when it describes the outcome the user wants rather than restating the question. For example, with `ask=how do I create an API token`, a goal like `automate deployments from our CI pipeline` lets GitBook tailor the answer to that use case. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.