Rakuten Advertising to impact.com: Partner Migration FAQ
Rakuten Advertising and impact.com have formed a strategic partnership, and Rakuten Advertising brands are transitioning to the impact.com platform. This FAQ answers the most common questions you have about creating and linking an impact.com account, what carries over, and how tracking, payments, and reporting work after a brand migrates.
Getting started with impact.com
Why do I need to create an impact.com account, and what happens if I don't?
When you create and link a new impact.com account to your existing Rakuten Advertising account, your brand relationships, terms, and tracking links are all transitioned automatically—you won't need to rejoin programs, and you won't need to swap links until a later date. The heavy lifting happens behind the scenes.
Does it cost anything to create or maintain my impact.com account?
No. Partners do not pay any platform fees.
What if I don't have an impact.com account yet?
Use the link provided by Rakuten Advertising to create and confirm your new impact.com account. Once the brand's program launches, you can review and modify your contracts inside that new account.
Your data, history, & tracking links
What account details copy over during the migration?
We automatically copy over your primary user details, media properties, and brand relationships. Your existing tracking links are redirected to impact.com and your partnership is not interrupted. For security reasons, you'll need to manually add your banking and payment info once you log in—see Withdraw Funds to Your Bank Account.
Do I need to update my existing Rakuten Advertising tracking links, or will they redirect automatically?
All of your existing links will automatically redirect via impact.com. This redirect remains in effect for at least a year post-transition. We encourage you to replace links with impact.com links, but you have time to do this.
Do I need new tracking links to keep promoting the brand?
Not immediately. Provided you link your accounts, you can continue tracking activity through your existing Rakuten Advertising links for a period of time, so your current promotions won't break. All your offers and links will be available on impact.com, and you can grab your new links whenever you're ready (or when the brand asks you to swap them out).
I use different SIDs in Rakuten Advertising for different audiences. How does impact.com handle this?
To track different audiences, campaigns, or properties, you'll use our sub_id or shared_id parameters. Learn how these parameters work. We also offer payout groups, which let you earn different commission rates based on the specific media properties, locations, or links you use.
Linking your accounts
How do I link my Rakuten Advertising account to my impact.com account?
Sign in to your existing impact.com account using the link you received from Rakuten Advertising, and we'll automatically link them together for you.
I have multiple impact.com partner accounts. Which one should I link to my Rakuten Advertising account?
Select the account you'd like to use to promote the brand that has migrated from Rakuten Advertising.
What if I link the wrong impact.com account? Can I change it later?
You can't undo this yourself, but don't worry—reach out to our support team and they'll reset the link for you.
Can I link my Rakuten Advertising account to more than one impact.com account?
You can link each Rakuten Advertising SID to one impact.com account. You can't link a SID to more than one impact.com account.
The impact.com account I want isn't on the list. How do I link it?
The list only pulls in active accounts registered to the email you used. If your account is missing, double-check that it's currently active and uses the exact same email address. You can also have your impact.com admin add you to the desired account, or forward the link to a user who has access to the impact.com account you'd like to link.
Can I merge or consolidate my impact.com accounts before linking my Rakuten Advertising account?
Yes. Follow this step-by-step guide to merge your accounts. Once that's done, come back to finish linking your Rakuten Advertising profile.
Will my commission rates or terms change depending on which impact.com account I link?
No. Your rates and terms are locked in by your specific contract with the brand, so picking a different account won't affect your payouts.
Linking an account & program access
Do I have to rejoin all my Rakuten Advertising brand programs on impact.com?
Not if you link your Rakuten Advertising SID to an impact.com account. When you link or claim your account using the link from Rakuten Advertising, we'll automatically connect you to your existing brands as soon as they launch on impact.com. If you choose not to link your accounts, you'll have to manually apply to each program again and update your tracking links.
Why should I link an account?
It guarantees no lapse in your partnership by creating your partnerships and redirecting your existing tracking links. If you choose not to link your accounts, you'll have to manually apply to each program again and update your tracking links.
How will I know when my brand's program goes live on impact.com?
We'll keep you in the loop via email. You'll get reminders in the days running up to the launch, plus a final confirmation on launch day. If multiple brands are launching on the same day, we'll combine those into one email so we don't flood your inbox.
Payments, reporting, & APIs
How will this affect my pending payouts? Do I need to set up payment and tax details again?
You'll receive communication once your brand has migrated to impact.com. We recommend you set up payment and tax details as soon as possible. See Withdraw Funds to Your Bank Account for more information.
Where will my commission payments come from after the migration?
Your final commission payouts will reach your Earnings Account. Rakuten Advertising will handle the initial invoicing to the brand, collect the funds, and transfer them securely to impact.com so we can pay you.
Where do I go to pull my tracking links and accept contracts?
You'll receive emails walking you through your next steps once the brand you work with begins to move to impact.com. For a head start, see the Help Center guides on creating tracking links and contracts.
Where can I find reporting tools and API documentation?
You can explore all available APIs on the impact.com Integrations Hub. To review your performance data, see Reporting for partners.
Can I keep using Rakuten Advertising's APIs, or do I need to switch to impact.com's?
Once the brand goes live on impact.com, impact.com becomes the source of truth for their data. You'll need to transition to and start using impact.com's APIs for those migrated brands.
Will I still be able to log in to my old Rakuten Advertising dashboard?
Rakuten Advertising will send communication about access to your Rakuten account.
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