# Monetize Your Meta Content with Product Tagging

Meta allows you to tag products directly in your Instagram and Facebook content. This means you no longer have to rely on adding a link in your bio, and can create a much smoother shopping experience for your followers. This does not change how your impact.com affiliate links work.&#x20;

#### How to tag a product in your Meta content

1. Copy the tracking link of your specific product from impact.com. See [Create Tracking Links](/partner/what-would-you-like-to-learn-about/platform-features/tracking/tracking-links/create-and-manage-links.md) or [Create Tracking Links on the Mobile App ](/partner/what-would-you-like-to-learn-about/impactcom-mobile-app/working-with-brands-on-the-mobile-app/create-tracking-links-on-the-mobile-app.md#get-a-tracking-link-for-a-specific-product)to learn more.&#x20;

{% hint style="danger" %}
**Warning**: For your content to become natively shoppable and properly attributed, you need to grab a product-specific affiliate link from impact.com.
{% endhint %}

2. Choose which social media platform you want to tag products in and follow the instructions below:

{% hint style="warning" %}
**Important**: You can only tag products on the Instagram and Facebook mobile app.
{% endhint %}

{% tabs %}
{% tab title="Instagram" %}
In the mobile app, create a *Reel* as you would normally. However, before posting, see the following steps:

1. On the *New reel* screen, select **Add products**.
2. In the search bar, paste your impact.com affiliate link. Your product will pop up in the search results.
   * You can embed up to 30 products per Reel.
3. Select your product and proceed to the next step.
4. Select **Done** to return to the *New reel* screen and finish setting up your reel.&#x20;

<figure><img src="/files/76uOTnGRhTymmK5XLt6s" alt=""><figcaption></figcaption></figure>
{% endtab %}

{% tab title="Facebook" %}
In the mobile app, tag a product in your content in the following ways:

* You can first choose your product, then create a new post or reel.
* You can add your impact.com affiliate link directly to your content.

To learn more, see [Create posts or reels with affiliate products from Facebook affiliate partnerships](https://business.facebook.com/business/help/1947397312436633?ref=search_new_0).
{% endtab %}
{% endtabs %}

#### Best practices to ensure you get paid

To ensure you get credit for every sale you drive, follow these rules:

* **Always use a product-specifc impact.com affiliate link**: This is the only way to ensure tracking is active, and that Meta can create a product tag in your content.
* **Use deep links when possible**: A deep link goes directly to a product page, which helps Meta match it to a product. See [Create a Deep Link for an Ad](/partner/what-would-you-like-to-learn-about/platform-features/tracking/tracking-links/create-and-manage-links/create-a-deep-link-for-an-ad.md) to learn more.
* **Avoid shortened links**: Instagram and Facebook can't read shortened links, so they won't be turned into product tags on these sites.

#### Understand how your link appears

How your link appears in Instagram and Facebook depends on whether the brand has a product catalog and how you post.

| Scenario                                                                                                                                                         | What happens                                                                                                                     | The results                                                                                                                               |
| ---------------------------------------------------------------------------------------------------------------------------------------------------------------- | -------------------------------------------------------------------------------------------------------------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------- |
| <mark style="color:$success;">**\[Recommended]**</mark> You use a deep link and your partnered brand has uploaded a product catalog to Meta.                     | Meta sees your affiliate link, matches it to your brand's catalog, and automatically creates a product tag on your Meta content. | You get the best of both worlds: a great shopping experience for your followers and full tracking for you.                                |
| You use an affiliate link, but your partnered brand hasn't uploaded a product catalog to Meta.                                                                   | Your link will appear as a standard sticker.                                                                                     | The good news is that your tracking still works perfectly! The only downside is that the experience isn't as seamless for your followers. |
| <mark style="color:$danger;">**\[Not recommended]**</mark> You tag a product from your partnered brand's Meta product catalog but don't use your affiliate link. | The product tag will appear in your content, but it'll have no affiliate tracking.                                               | You won't be compensated for any sales you drive.                                                                                         |


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