Campaigns for Creators Explained

A creator campaign lets you collaborate with a partnered brand on a focused goal by completing brand-prompted tasks. Tasks typically involve crafting social media posts to promote the brand, where you bring in the creative direction rather than resharing brand-crafted ads. Participating in creator campaigns is an excellent way to monetize your creativity and voice without losing authenticity.

How to participate in creator campaigns

1. Your impact.com profile has the relevant information:

   • Your business model was categorized as creator during the sign-up process, or updated under profile settings
   • You've connected at least one social media property with 1,000+ followers
   • Your profile's personal information indicates you are 18 years or older
2. A brand invited you to their campaign and you:

   • Signed up to impact.com and connected at least one social media property with 1,000+ followers
   • Accepted the campaign invitation

Note: If you're invited to a campaign and accept the terms, you'll be automatically joined to the campaign's parent program.

Access available creator campaigns

Via the campaign marketplace

1. From the top navigation bar, select Discover.
2. Select Find Campaigns.
3. From this screen, you can:

   • Find and join Creator Campaigns
   • Upload and submit Campaign Tasks and Social Metrics
   • Generate Tracking Links for Campaign Tasks

   

Via the dashboard

Understand creator campaign payouts

Campaigns operate within a parent program, and their terms take precedence over your program contract. For example, clicks driven via a campaign task tracking link are rewarded based on your campaign SOW payout terms, not your program terms.

Brands can pay you in 3 ways for completing campaign tasks:

• Flat fee: A set fee for completing deliverables
• Performance-based: Commissions follow the event type payment schedule linked to your program
• Product gifting: Non-monetary compensation

Upfront payments are not supported. The brand must manually initiate the payment from the campaign's Payments tab, but your campaign commissions go through the same contracting, locking, and clearing steps as other partner payouts. See Partner Payments Explained from Action to Payout for a breakdown of the payment lifecycle.

Still have questions? See Creator Campaign FAQs for more.