> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/partner/what-would-you-like-to-learn-about/account-management/account-settings/search-monitoring-violations-for-partners.md).

# Search Monitoring Violations for Partners

Search Monitoring violations are notifications from brands alerting you for violating their paid search policy in a specific country and language across search engines. If impact.com discovers any partners bidding on a brand’s keywords, impact.com automatically creates a violation and can have a violation email sent to you, the partner. These violation notices are found in the *Tasks* section on your dashboard.

{% hint style="success" %}
**Note:** impact.com sends two email reminders for violations 24 hours and 8 hours before the due date. Refer to the emails you receive to understand the specific violation and the action you'll need to take.
{% endhint %}

## Understand the violation fields

When you open a search monitoring task, the violation details tell you what was flagged and where. Refer to the table below to understand each field.

| Field              | What it refers to                                                                                                                                                                                                                 |
| ------------------ | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Violation ID       | The unique identifier impact.com assigns to this violation. Quote it when you add comments or contact support.                                                                                                                    |
| Status             | The state of the violation: *New*, *In Progress*, *Blocked*, or *Completed*. (The expanded view labels this field *Violation*.)                                                                                                   |
| Severity           | How serious the violation is, as set by the brand when it logs the violation (for example, *Medium*).                                                                                                                             |
| Due Date           | The deadline to action the violation. impact.com sends reminders 24 hours and 8 hours before this time.                                                                                                                           |
| Ad Display URL     | The URL shown in the text of the flagged paid search ad.                                                                                                                                                                          |
| Ad Destination URL | The full URL a user lands on after selecting the ad, including tracking parameters. It contains the `irclickid` (or `im_ref`) value used to identify a sub-affiliate (see *Identify the sub-affiliate behind a violation* below). |
| Keywords           | The monitored keyword or phrase the flagged ad appeared for.                                                                                                                                                                      |
| Search Engine      | The search engine where the ad was detected (for example, *Google*).                                                                                                                                                              |
| Location           | The country or region where the ad was served, shown as an ISO country code (for example, *SG* for Singapore).                                                                                                                    |
| Screenshot         | A link to an image capture of the flagged ad as it appeared in the search results.                                                                                                                                                |
| Reporter           | The source that reported the violation, with its account ID in parentheses.                                                                                                                                                       |
| Attachments        | Any files attached to the violation by the brand or by you.                                                                                                                                                                       |
| Created / Updated  | When the violation was created and when it was last updated.                                                                                                                                                                      |
| Description        | A summary of the violation that combines the details above.                                                                                                                                                                       |

## Action your search monitoring tasks

There are several actions you can take as a partner when dealing with search monitoring violation tasks.

1. On your dashboard, locate the *Tasks* widget and select **View All**.
2. On the [*Tasks*](https://app.impact.com/secure/mediapartner/tasks/mediapartner-tasks-flow.ihtml) screen, set the **SubType** filter to *Search* ![](/files/418Q0EVlBTFo5j8SO9Lw) **\[Checkbox]**.
3. Hover over a **task** with the *New* status.
4. Select ![](/files/QmaL30TflEtQDgN6tzCe) **\[More]** to see the following options:
   * Select **Start** to let the brand know you’ve begun the task.
     * This option lets the brand know you started working on a violation task. If the task was assigned to “Anyone,” it will now be assigned to you.
   * Select **Blocked** to let the brand know you've experienced a blocker on the task.
     * This option can be selected if there are other factors preventing you from completing this task. Add an attachment and leave a comment to help the brand identify the blocker.
5. Optionally, select a task and add a comment and attachment to communicate directly with the brand about the task.
6. Once you've completed a task marked *In Progress*, select ![](/files/QmaL30TflEtQDgN6tzCe) **\[More]** → **Complete**.

## Identify the sub-affiliate behind a violation

If you're on a sub-affiliate network, you can trace a violation back to the sub-affiliate whose traffic generated it.

1. In the violation, copy the *Ad Destination URL*.
2. In the URL, find the `irclickid` (or `im_ref`) parameter and copy its value. For example, in `https://www.pelago.com/?afsrc=1&irgwc=1&utm_medium=affiliate&utm_campaign=419134_VibrantAds%20LLC&utm_source=impact&irclickid=UsuUuCw1vxyZWk9XPzyuaRziUkuykRTlqSbUwI0&gad_source=1`, the value is `UsuUuCw1vxyZWk9XPzyuaRziUkuykRTlqSbUwI0`.
3. Pass that value as the `{Id}` path parameter in the Retrieve a Click API call: `GET /Mediapartners/{AccountSID}/Clicks/{Id}`.
4. In the response, check the `SharedId` field and the `SubId1`, `SubId2`, and `SubId3` values (under `PartnerRelated`) to identify which sub-affiliate drove the click.

{% hint style="success" icon="circle-info" %}
**Note:** For request and response details, see the [Retrieve a Click](https://integrations.impact.com/partner-api-reference/reference/clicks/clicks) reference. To learn what these values represent, see [Sub ID & Shared ID Parameters Explained for Partners](/partner/what-would-you-like-to-learn-about/platform-features/tracking/tracking-links/link-parameters/sub-id-and-shared-id-parameters-explained-for-partners.md).
{% endhint %}


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