# Overview by Story Report

**Upgrade**: This feature is available for free with Trackonomics Essentials. To access it, along with a suite of additional tools to grow your program, [activate Trackonomics Essentials](https://impact.com/trackonomics-essentials/) today.

This report helps you analyze how your stories or posts perform across key metrics. Use it to understand which content pieces drive engagement and revenue over specified time periods.

#### Access the report

![](https://347878556-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-9a2918091e35ea60a7f1f19d050cb987bbd2817c%2F1922dac8d47e439091b1bdc22fdd361c98c8efc54201915a40ea936cda288008.svg?alt=media) This feature is only available with the Trackonomics add-on. Contact [support](mailto:trackonomics.support@impact.com) for further information.

1. From the top navigation menu, select **Trackonomics**.
2. From the drop-down menu, select **Overview by Story**.

{% hint style="warning" %}
**Important:** To make full use of this report, you must have impact.com's [Publisher Tag](https://help.impact.com/partner/platform-features/tracking/tracking-links/create-and-manage-links/publisher-tag-implementation-for-partners) installed on your website.
{% endhint %}

#### Report data segments

The data in this report is organized into the following sections:

{% tabs %}
{% tab title="Interactive performance chart" %}
This section features a graph and an interactive metric display.

1. **Primary trend graph:** This area chart displays the trend of a single metric over your selected date range. The metric shown is controlled by the metric selector buttons located to the right of the graph.
2. **Metric selector buttons:** These buttons (e.g., *Gross Commission*, *Clicks*, *Gross Sales*) allow you to quickly change the data displayed in the primary trend graph, providing an immediate overview of that metric's performance.

<div data-with-frame="true"><figure><img src="https://347878556-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-a402829f2f228fb6fbeb7e5c5ce7d87bf6b3090b%2F7b02ca7a552deacf5843eeb1a1ec554e612fcbed9208865e552813715a002f9c.png?alt=media" alt=""><figcaption></figcaption></figure></div>
{% endtab %}

{% tab title="Data table" %}
This set of data is presented in a table that covers data related to a specific post where a user performed the tracked action. Refer to the *Data point reference table* for more information on these data points.

<div data-with-frame="true"><figure><img src="https://347878556-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-8f68367872c571f00ddb2238c490d6be4fa1a2f6%2F79293b27d52e6f02fac6c5d56d2ec68ecc90775856670c4877be4897d5129b6f.png?alt=media" alt=""><figcaption></figcaption></figure></div>
{% endtab %}
{% endtabs %}

<details>

<summary>Data point reference table</summary>

| Data point                      | Description                                                                                                                                                                                     |
| ------------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Title                           | The title of the story or post where the tracked action (e.g., click or conversion) occurred.                                                                                                   |
| Published On                    | The date the story or post was originally published.                                                                                                                                            |
| Author                          | The author associated with the story or post.                                                                                                                                                   |
| Clicks                          | The number of times impact.com tracked users clicking your affiliate links. This includes both unique and repeat clicks and helps measure traffic and engagement.                               |
| Conversion Rate (CR)            | The percentage of clicks that led to a successful, valid conversion (sale or lead). This metric helps gauge how well your traffic converts into actions.                                        |
| Effective Cost Per Click (eCPC) | The average commission earned per click, calculated by dividing your total commission earnings by the total clicks you generate.                                                                |
| Gross Commission                | The total commission for all valid actions (approved conversions only), before any deductions like adjustments. This amount reflects what you would earn if no reversals or clawbacks occurred. |
| Gross Sales                     | The total value of validated sales (e.g., product purchases) that were not canceled or refunded. This metric reflects revenue driven by the story.                                              |

</details>
