# Performance by Device Report for Partners

The *Performance by Device* report shows you the kinds of devices your audience uses to convert with your partnered brands.

#### Manage the report

1. From the top navigation bar, select **Reports** → **More Reports**.
2. From the *Category* filter next to the search bar, select **Performance**.
3. Select **Performance by Device**.

   * You can also pin the report to the top navigation bar by hovering over the row and selecting **Pin**.

   <div data-with-frame="true"><figure><img src="https://347878556-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-82f44511565ee2db1627e072be2d67771ece666c%2Fdca1fd84fa9e54abd43736ad51fcbb51063da022d42a4dfe576edfffd48c0a6a.png?alt=media" alt=""><figcaption></figcaption></figure></div>
4. Below the report title, filter for the data you want to view. Select ![](https://347878556-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-3c5971fb7b03a98375488e97a4317afd60621298%2Fd0fbb4c2c189cdc83bc0eb8e906fa3cb66818d0a9daa1491ea48042160714ed2.svg?alt=media) **\[Search]** when you have your filters in place.
   * View the *Filter reference* table below for more information.
   * You can use the icons at the top-right of the page to ![](https://347878556-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-7070e72a8d497ffde3602091fa48633d850d0a43%2Ff493360e9d7b38e0cff201cc5a573d136b9f843ef66f900b7339cef47feb6bf4.svg?alt=media) [**\[Schedule\]**](https://help.impact.com/partner/platform-features/reporting-for-partners/report-management/schedule-a-report-as-a-partner), ![](https://347878556-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-de3058ae3a3c86b169bc08341fbcc556bbc756fa%2Fd42a12155a89473d2208a78afa2273542e3df8bf59e67efb0d4d5984158d06a6.svg?alt=media) **\[Download]** in PDF, Excel, or CSV format, or ![](https://347878556-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-cddef884118aba07b948f12010ec2bca2e7109da%2F145c681ec729271ee161a787e0a28a9bf4c599d8a4cb3d5dc1a24062252a81e9.svg?alt=media) [**\[Export\]**](https://integrations.impact.com/impact-publisher/reference/export-reports) the report via API.

#### Access the report data

You can view the report data as a trend graph or table and compare certain metrics.

{% tabs %}
{% tab title="Trend graph" %}
The trend graph enables you to filter your report according to the core group of metrics that drives the highest value. This view provides the selected metric’s daily trends over a specific date range.

1. Select the ![](https://347878556-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-c2cb550b55c51ea1eeff0acbd6f437a03b621a2c%2F60d033ae8a04c14498d5229c3c0160ac05feea7f605dbd770741793c900469f0.svg?alt=media) **\[Drop-down menu]** in the upper-right corner, then, choose a specific metric.
2. Alternate between the line, bar, and treemap views by selecting the view icon.

   <div data-with-frame="true"><figure><img src="https://347878556-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-4c0e45969bde93dd50d7b87ccfb822706f27da7a%2F9d4f4d65f203e4e228dc8d13538d61d0f2a7fc54a6258f86fe3912d01bc47e83.png?alt=media" alt=""><figcaption></figcaption></figure></div>

{% endtab %}

{% tab title="Data table" %}
Below the trend graph is the data table. The data table provides different data points displayed in a column view. This view provides a detailed set of comparable numbers over the selected date range.

* Refer to the *Report data column reference* below for more information on the columns found in the data table.
* Add or remove columns from the report table using the ![](https://347878556-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-55f9a4ba17f1edde22510bc766728b311864c461%2Feaf620c7b74ff071d06c5e1b12bb1bd184361280cdc0ea896c3f8058c11b8532.svg?alt=media) **\[Columns]** icon at the top-right of the report.

  <div data-with-frame="true"><figure><img src="https://347878556-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-812621b3233ef9303efcab09919b47774d5d71b6%2Fab79645349eac5a2eb0c484e5da38ddd0dd713146f4349deda332a6fd893db84.png?alt=media" alt=""><figcaption></figcaption></figure></div>

{% endtab %}

{% tab title="Comparison graph" %}
The comparison graph compares the *devices* of selected rows in the data table based on the metric selected in the trend graph. This graph will show a daily trend of the selected devices over the selected date range.

1. Select the specific metric from the ![](https://347878556-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-c2cb550b55c51ea1eeff0acbd6f437a03b621a2c%2F60d033ae8a04c14498d5229c3c0160ac05feea7f605dbd770741793c900469f0.svg?alt=media) **\[Drop-down menu]** in the trend graph.
2. Select the empty checkbox next to the row in the data table for the metrics you want to compare.
   * Each selected checkbox will be displayed in a specific color that will reflect in the trend graph.
3. Select **Graph rows** to compare the selected rows.
4. Select **Clear compare** to clear the trend view.

   <div data-with-frame="true"><figure><img src="https://347878556-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-917a8c0243c3646dabc997d814cea46600e86b61%2F73b801353b3f25310f0880f3925917fd532bc0deba475df6a1a14a06ae0b1d2a.png?alt=media" alt=""><figcaption></figcaption></figure></div>

{% endtab %}
{% endtabs %}

<details>

<summary>Filter reference</summary>

| Filter                            | Description                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      |
| --------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |
| Date Range                        | <p>Filter data by when it was created. You can also compare two periods of time against each other.</p><p>You can pull a maximum of <strong>366 days</strong> of data. However, you can still perform Year-over-Year reporting by selecting <img src="https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-396370c2cdec89ba7d714c4c58e6845b.svg" alt="[Unchecked box]"> <strong>\[Unchecked box]</strong> <strong>compare to {Previous year}</strong>.</p><p>If you want to pull more than 366 days of data, you will need to create multiple reports.</p>                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   |
| Campaign ( also known as program) | Select 1, multiple, or all program(s) for which you want to see data.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            |
| Currency                          | Set the currency in which you want to view report data. impact.com will convert the amounts to your selected currency.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           |
| Device Type                       | Filter for specific device variants (e.g., tablets)                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              |
| Show                              | <p>Add data from a selection of data points. These data points will get added to the table after you select <img src="https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-d9034475259004cc4d724957e37096f4.svg" alt="[Search]"> <strong>\[Search]</strong>.<br><br><strong>Data points</strong></p><ul><li><strong>Operating system:</strong> The operating system that the device currently runs on (e.g., iOS 10 or Android 4).</li><li><strong>User Agent:</strong> The application sending an HTTP request. E.g., Chrome, Safari, and Firefox for web browsers.</li><li><strong>Program:</strong> The name of the program to which you are signed.</li><li><strong>Sale Metrics:</strong> This includes your Sale CR (Sale conversion rate—the number of sales divided by the number of clicks), Sale EPA (Earnings per sale action—Sale earnings divided by the number of sale actions), and Sale EPC (Earnings per unique click—Sale earnings divided by the number of unique clicks) metrics.</li><li><strong>Lead Metrics:</strong> This includes your Lead CR (Lead conversion rate—the number of leads divided by the number of clicks), Lead EPA (Earnings per lead action—Earnings associated with lead actions divided by the number of lead actions), and Lead EPC (Earnings per unique click—Earnings associated with lead actions divided by the number of unique clicks).</li><li><strong>Call Metrics:</strong> This includes the Calls (The number of tracked calls), Converted Calls (The number of call actions—pay-per-ring, pay-per-duration, and pay-per-call conversions, excluding reversed actions), and Call Earnings (Earnings associated with converted call actions) metrics.</li><li><strong>Mobile Install Metrics:</strong> This includes the number of mobile install actions and the earnings associated with those actions.</li><li><strong>Other Mobile Action Metrics:</strong> This includes the number of mobile-related (non-install) actions and the earnings associated with those actions.</li><li><strong>Reversals:</strong> This metric shows the number of reversals per program in the chosen period.</li><li><strong>CTR Metrics:</strong> This metric shows you your click-through rate per program during the chosen period.</li></ul> |

</details>

<details>

<summary>Report data column reference</summary>

| Column          | Description                                                                                                                                                                                                           |
| --------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Type            | Displays the specific device that drove traffic. E.g., Tablet, Desktop, etc.                                                                                                                                          |
| Device Type     | Displays the specific brand. E.g., iPad.                                                                                                                                                                              |
| Impressions     | The number of audience members that viewed content from a particular device.                                                                                                                                          |
| Clicks          | The total number of link clicks from a specific device that took the partners' audience to your landing page.                                                                                                         |
| Actions         | The total number of conversions (sales, app installs, etc.) tracked for a particular device. This number excludes any reversed conversions.                                                                           |
| Sale Amount     | This is the total amount of sales you have generated for your partnered brand from link clicks on a particular device.                                                                                                |
| Action Earnings | The amount of compensation you receive for driving the traffic from a specific device that resulted in conversions.                                                                                                   |
| Click Cost      | The aggregated value of the amount due to you for driving clicks.                                                                                                                                                     |
| Total Earnings  | See total compensation earned per device during the chosen months. This is the total compensation you received from the brand for that device. (e.g., *Action Earnings* + *Click Cost* earnings + performance bonus). |
| EPA             | This metric shows you your earnings per per conversion (sales, app installs, etc.), per device, during the chosen period                                                                                              |
| EPC             | View the earnings per link click (EPC) associated with a particular device. This amount is calculated by dividing the total action earnings by the total number of clicks.                                            |
| Conversion Rate | This is calculated as the number of *Actions* divided by the number of *Clicks* and represents the percentage of clicks that result in actions.                                                                       |
| AOV             | <p>The average order value (AOV) associated with a device.</p><p>AOV=<em>Sale Amount</em> divided by <em>Actions</em>.</p>                                                                                            |

</details>
