# Campaign Performance by Social Platform

The Performance by Social Platform report shows you a wide range of tracking data broken down according to each social platform. KPIs, like likes, engagements, and more, can all be found here.

#### Access the report

1. From the top navigation bar, select **Reports** ![](https://347878556-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-c2cb550b55c51ea1eeff0acbd6f437a03b621a2c%2F60d033ae8a04c14498d5229c3c0160ac05feea7f605dbd770741793c900469f0.svg?alt=media) **\[Drop-down menu]** → **More Reports**.
2. From the *Category* filter next to the search bar, select **Performance**.
3. Select **Campaign Performance by Social Platform**.
   * You can also pin the report to the top navigation bar by hovering over the row and selecting **Pin**.
4. Below the report title, filter for the data you want to view. Select ![](https://347878556-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-26956d35e17c61868ca8dba76097721fd6066ab4%2F69945c787eb2db89761c82e0cd32fb31d2fc690bfb8592d9a08b7e7983b7445b.svg?alt=media) **\[Search]** when you have your filters in place.
   * View the *Filter reference* table below for more information.
   * You can use the icons at the top-right of the page to ![](https://347878556-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-ac65d9303f4002a9572c597d7e38a09962900df0%2Fccb680aef192b944a1effa9b19830de17e22540e98e1bfa40e1bc0a240aa51ee.svg?alt=media) **\[Schedule]**, or ![](https://347878556-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-1c990ed7d1179d6bc54ec8a2f98688d63ffdf977%2F1ca7fd10d94ed494c076e86be8f0d3f371693b11c47f1b26ec0435a27e0e48c5.svg?alt=media) **\[Download]** the report (in PDF, Excel, or CSV format).
5. Customize the report to view data in the trend graph, grid view, or comparison graph.

{% tabs %}
{% tab title="Trend graph" %}
The trend graph enables you to select a metric from a core group that drives the highest value. This view provides the selected metric’s daily trends over a specific date range.

1. Select the drop-down in the upper-right corner, then, choose a specific metric.
2. Alternate between the ![](https://347878556-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-971562c20d7a9fdf24188d81d9b06c3686cf33de%2Fd99915673d13d7a19daea4a619e9ade760f72afee255689ad942bbe573430f95.svg?alt=media) **\[Line]**, ![](https://347878556-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-d8911d47a9812ad026947d37f690f676bd254f99%2F81b42ed39fceccbc44ec50c1e2241cd553a675cb59f76654130f837f77b1c235.svg?alt=media) **\[Bar]**, and ![](https://347878556-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-3b17f9bbde48777a53ee16dad66f567bd9b012e7%2Ff15acadf5ed82a07ed86bfc5bb774b38d981c365e4fb4d7bafcecddea65ecb33.svg?alt=media) **\[Treemap]** views by selecting the view icon.

<div data-with-frame="true"><figure><img src="https://347878556-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-b8a29d2ea6a56414d1d9c14391e7b7af85f6f48f%2F82ed89c775792facf5a97e06f31f5bc2375e1d74c8bf552669f8524f35b76970.png?alt=media" alt=""><figcaption></figcaption></figure></div>
{% endtab %}

{% tab title="Grid view" %}
Below the trend graph is the grid view. The grid view provides different data points displayed in a column view. This view provides a detailed set of comparable numbers over the selected date range.

Refer to the *Performance data reference table* for more information on each metric.

<div data-with-frame="true"><figure><img src="https://347878556-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-8819e3e1585f0592786696bdf286e4c41db286be%2F20bb6c1c292c6afb182c0b08c58549e5d36b2a4cab9b64c208b7fd958e7d83af.png?alt=media" alt=""><figcaption></figcaption></figure></div>
{% endtab %}

{% tab title="Comparison graph" %}
The comparison graph compares the campaigns of selected rows in the data table based on the metric selected in the trend graph. This graph will show a daily trend of the selected ads over the selected date range.

Refer to the *Performance data reference table* for more information on each metric.

1. Select the specific metric from the drop-down in the trend graph.
2. Select the empty checkbox next to the row in the data table for the metrics you want to compare.
   * Each selected checkbox will be displayed in a specific color that will reflect in the trend graph.
3. Select **Graph rows** to compare the selected rows.
4. Select **Clear compare** to clear the trend view.
   {% endtab %}
   {% endtabs %}

<details>

<summary>Filter reference</summary>

| Filter          | Description                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             |
| --------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Date Range      | <p>Filter data by when the metrics were created. You can also compare two periods of time against each other.</p><p>You can pull a maximum of <strong>366 days</strong> of data. However, you can still perform Year-over-Year reporting by selecting <img src="https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-396370c2cdec89ba7d714c4c58e6845b.svg" alt="[Unchecked box]"> <strong>\[Unchecked box] compare to {Previous year}</strong>.</p><p>If you want to pull more than 366 days of data, you will need to create multiple reports.</p>                                                                                                                                                                                 |
| Brand           | Filter by brand.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        |
| Social Platform | Filter data by one or more social platforms.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            |
| Show            | <p>Add data from a selection of data points. These data points will get added to the grid view after you select <img src="https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-378d7abd37e544e2e1a120594a46cf7a.svg" alt="[Search] vNext"> <strong>\[Search]</strong>.<br><br><strong>Data points</strong></p><ul><li><strong>Impressions:</strong> The number of audience members that viewed your content per social platform.</li><li><strong>Engagements:</strong> The number of audience actions taken after seeing posted content. Actions can include reacting to the content, clicking a link, sharing the content, and more.</li><li><strong>Reach:</strong> The total number of unique views that the post has.</li></ul> |

</details>

<details>

<summary>Performance data reference table</summary>

| Data point          | Description                                                                                                                                                                                                    |
| ------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Social Platform     | The social platform for which you want to see performance data.                                                                                                                                                |
| Campaign            | The campaign with which the social platform is associated.                                                                                                                                                     |
| Posts               | The number of unique pieces of content posted by you per social platform.                                                                                                                                      |
| Clicks              | The total number of link clicks that took your audience to the Brand's landing page for the social platform.                                                                                                   |
| Actions             | The total number of conversions (sales, app installs, etc.) tracked per social platform. This number excludes any reversed actions.                                                                            |
| Sale Amount         | The total sale amounts for your posts per social platform during the chosen months.                                                                                                                            |
| Action Earnings     | The amount of compensation received for driving the traffic that resulted in conversions for a brand's campaign per social platform.                                                                           |
| Total Earnings      | Total earnings are the sum of your action earnings, CPC, and flat fee compensation per campaign.                                                                                                               |
| Earnings Per Action | This metric shows you your earnings per action per social platform during the chosen date range.                                                                                                               |
| Earnings Per Click  | See your total earnings per click (EPC) for your posts per social platform during the chosen months.                                                                                                           |
| Conversion Rate     | View the Conversion Rate associated with the Social Platform. This rate is calculated as the number of Actions divided by the number of Clicks and represents the percentage of clicks that result in actions. |
| Average Order Value | <p>The average order value associated with a social platform.</p><p>AOV=<em>Sale Amount</em> divided by <em>Actions</em>.</p>                                                                                  |
| Reversal Rate       | <p>View the reversal rate associated with the social platform.</p><p>The Reversal Rate is the number of reversals divided by the gross number of actions (including reversed actions).</p>                     |

</details>
