# Performance by Brand Report for the Mobile App

The *Performance by Brand* report lists brands for which you've driven leads and conversions over a specified period of time.

#### Manage the report

1. From the navigation bar at the bottom of your screen, select ![](https://347878556-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-1425865942cf33b5d7c46072459dc76e44d37fe8%2F0699fd8327d9458deb32c35f5d6608740cf7bdba42106c05b1bb9d5e634bfae2.svg?alt=media) **\[Reports]**.
2. In the *Reports* section, select **Performance by Brand**.
3. In the upper-right corner, select the date ![](https://347878556-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-c2cb550b55c51ea1eeff0acbd6f437a03b621a2c%2F60d033ae8a04c14498d5229c3c0160ac05feea7f605dbd770741793c900469f0.svg?alt=media) **\[Drop-down menu]** to select the date range of your performance data.
4. In the upper-right corner, select ![](https://347878556-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-7cfd25b971c29a0610f2e298c20fbd9fd30ae9e6%2Fb9fc56922a355ba3112ddf49588fbe3cb2030c765ff244dd14a06eda4c9bf555.svg?alt=media) **\[Filter]** to filter for the data you want to view.
   * View the *Filter reference table* below for more information.

<details>

<summary>Filter reference table</summary>

| Filter  | Description                                                                                                                                                                                                                                                                                                                                                              |
| ------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |
| Sort By | Sort brand names by alphabetical order.                                                                                                                                                                                                                                                                                                                                  |
| Brands  | Filter for performance data associated with specific brands by selecting the relevant ![](https://347878556-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-d2954616dc486c3e12c9211e20ff376bda0ab1af%2F7586e04e82e7c7203e5c82320dd417f8ac564cae5035024fdf0eb2ed017e6376.svg?alt=media) **\[Check boxes]**. |

</details>

5. View a breakdown of your performance data. Select the ![](https://347878556-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-6104f36947b882897acb25b42d057dee1ebd572a%2F80d3875a58861553d70eb3df7d72c3e6820128c3d4212b3bb623e44832b6ee2c.svg?alt=media) **\[Expand]** next to a brand to open a detailed view of performance metrics.

   * Refer to the *Report data column reference* for more information.

   <div data-with-frame="true"><figure><img src="https://347878556-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-31c2077e68a742ec4e0ca388c1fb6bbd7ff5fbd0%2Fdbe483103a58c2d5705c331acc36b7ea4e8f51d26c187cf9dfdaf36b74373a09.png?alt=media" alt="" width="375"><figcaption></figcaption></figure></div>

<details>

<summary>Report data column reference</summary>

| Metric          | Description                                                                                                      |
| --------------- | ---------------------------------------------------------------------------------------------------------------- |
| Impressions     | The number of times your ad content was displayed for a user to see.                                             |
| Clicks          | The number of times users followed your ad links to the brand's landing page.                                    |
| Actions         | The number of conversions you drove, excluding any reversed by the brand.                                        |
| Sale Amount     | The total value of revenue you generated for the brand.                                                          |
| Action Earnings | The amount of commission paid to you for the actions you drove.                                                  |
| Other Earnings  | Any additional costs paid to you, resulting from performance bonuses, make-good fees, or placement fee payments. |
| Total Earnings  | The sum of your *Action Cost,* *Click Cost*, and *Other Cost*.                                                   |
| EPC             | The average amount of commission earned per click driven.                                                        |

</details>
