# Create Tracking Links for Seller Programs

On impact.com, unique URLs or tracking links are attached to brand resources like products and ads. You can place these links on your promotional sites or social media posts to drive sales for a Seller brand. When a customer follows the link and makes a purchase, they'll be directed to the brand's Amazon product detail page, and you will be eligible to get credit. See [Best Practices for Seller Partners](https://help.impact.com/partner/amazon-seller-partnerships/best-practices-for-seller-partners) before you get started.

{% hint style="info" %}
**Note:** In Seller partnerships, only the `SharedId` parameter is supported—using `SubId` can prevent you from getting credit for conversions. Per Amazon’s guidelines, avoid `SharedId` values tied to unique users or single clicks. Each `SharedId` must receive at least 10 clicks before conversion data appears in reporting. Learn more about [Tracking Sub-Affiliate Traffic as a Seller Partner](https://help.impact.com/partner/amazon-seller-partnerships/amazon-sub-affiliate-tracking/track-your-sub-affiliate-traffic-as-a-seller-partner).
{% endhint %}

#### Product marketplace

Use this method to to get a tracking link for a specific Seller product detail page.

1. From the top navigation bar, select **Discover** **→ Find Products**.
2. Select the *Amazon Products* banner to view Amazon Seller products only.
3. In the left filter menu, under *Program Relationship*, select **My Brands**.
4. Locate a product you want to promote and select the **product image**.
   * A modal will appear providing details about the product.
5. Select **Copy Tracking Link**.
   * Alternatively, from the tabs in the right-hand column, select **Link → Copy Tracking Link**.

#### Dashboard widget

Use this method to to get a tracking link for a specific Seller product detail page.

1. On your partner [dashboard](https://app.impact.com/secure/mediapartner/home/pview.ihtml), locate the *Create A Link* widget and from the ![](https://347878556-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-c2cb550b55c51ea1eeff0acbd6f437a03b621a2c%2F60d033ae8a04c14498d5229c3c0160ac05feea7f605dbd770741793c900469f0.svg?alt=media) **\[Drop-down menu]**, select the Seller program for which you want a tracking link
2. Optionally, enter the Amazon *Landing Page* URL to which your tracking link should direct users.
   * If left blank, users will be directed to the Seller program's default landing page.
3. The Amazon URL must include a protocol:
   * **\[Recommended] https\://**—The link will only use the secure version of HTTP to serve content.
   * **http(s)://**—The link will attempt to use the secure version of HTTP, but will use unsecured HTTP as a fallback.
4. **\[Optional]** To add a `SharedId` to your tracking link, select **Advanced**, and input the *Shared Id* value, e.g., `NoahLottYT`.
5. Select **Create**, and **Copy** your shareable tracking link near the bottom of the widget.

#### Chrome extension

Use this method to to get a tracking link for a specific Seller product detail page.

{% hint style="warning" %}
**Warning:** To make sure you earn credit for conversions, create tracking links only when you’re on the product page or storefront of a brand you’re partnered with. Links for brands you’re not partnered with, or unrelated Amazon pages, won’t be credited.
{% endhint %}

1. [Download and set up](https://help.impact.com/partner/platform-features/tracking/tracking-links/create-and-manage-links/chrome-extension/impactcom-for-chrome-extension-overview#download-and-set-up-the-extension-0-1) impact.com's Chrome extension.
2. Open the Amazon product page of a brand you have a Seller partnership with.
   * A notification may appear prompting you to open the extension — alternatively, select the extension's icon in the upper-right corner of your browser.
3. From the **Program** ![](https://347878556-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-c2cb550b55c51ea1eeff0acbd6f437a03b621a2c%2F60d033ae8a04c14498d5229c3c0160ac05feea7f605dbd770741793c900469f0.svg?alt=media) **\[Drop-down menu]**, select the brand's Seller program.
   * If the brand has multiple Seller programs here which you're joined to, you can select ![](https://347878556-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-3700f740fceba3a61f0fe54e5b94888de945f62a%2F166c59a66be1cfd5606d75c97c7acc5ffba9113d6f79c522093dab4fcd1c07ba.svg?alt=media) **\[Star] → Set as Default** to auto-select a specific Seller program when visiting the brand's page in future.
4. **\[Optional]** To add a `SharedId` to your tracking link, select **Customize**, and input the `Shared ID` value, e.g., `NoahLottYT`.
5. Select **Create Link** and ![](https://347878556-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-0fc6ec6fbddab318cb49020a8543ff19d958a44a%2Fef97680e348683b1af7ae2204cba73a1d66fd308d84258ad6b692e0e80c8c7e4.svg?alt=media) **\[Copy]** the generated link to share it with your audience.

#### Tracking link API

Use this method to to get a tracking link for a specific Seller product detail page.

* See our API doc on how to [Create a tracking link](https://integrations.impact.com/impact-publisher/reference/create-a-tracking-link).
  * If you don’t specify a `DeepLink` (aka, a link destination) in your API request, the tracking link will redirect customers to the Seller program landing page.

#### Catalog item API

Use this method to to get a tracking link for a specific Seller product detail page.

1. Use the [Search catalog items](https://integrations.impact.com/impact-publisher/reference/search-catalog-items) API to retrieve a list of Amazon products you have access to.
2. In your cURL request, add the following query:

   ```programlisting
   GET https://api.impact.com/Mediapartners/<AccountSID>/Catalogs/ItemSearch
   ?Query=Labels="AMZN_SELLER”
   ```
3. In the API response, view the URL field for each product.

   * This URL is the product’s tracking link and will direct customers to the Amazon product detail page.

   ```programlisting
   "Url": "https://stark-industries.example.io/c/99999/1234567890123/8888?prodsku=FAKE123456&u=https%3A%2F%2Fwww.amazon.com%2Fdp%2FFAKE123456&intsrc=APIG_TEST123"
   ```

#### Product Catalogs screen

Use this method to to get a tracking link for a specific Seller product detail page.

1. From the top navigation bar, select **Content → Product Catalogs**.
2. Hover your cursor over the catalog containing the Amazon products you want to promote and select ![](https://347878556-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-c746d936c908b9090325464502f7c10acda0e993%2F2a92939e8e78dd7e0c0416b1a250d5ef1d7ab0dec966fb5ed320ca62acfc06c5.svg?alt=media) **\[More] → Download Impact Format**.
   * Downloaded catalogs will be compressed with a `.GZ` file extension. To open the file, you will need to make use of decompression software such as [WinZip](https://www.winzip.com/en/) , [WinRAR](https://www.rarlab.com/) , or [7-Zip](https://www.7-zip.org/) .
   * This download option will only work with files < 1 GB in size. See [Download Product Catalogs as a Partner](https://help.impact.com/partner/platform-features/marketing-content/product-marketplace-and-catalogs/download-product-catalogs-as-a-partner) for help downloading catalogs via FTP or API.
3. Open the file that saves to your local device and find the tracking link associated with each product.

#### My Brands screen

You can use this method to track any traffic you drive to a specific Seller program landing page. See [Best Practices for Seller Partners](https://help.impact.com/partner/amazon-seller-partnerships/best-practices-for-seller-partners) before you get started.

1. From the top navigation bar, select **Discover → My Brands**.
2. Hover over the Seller program for which you want a tracking link and select **Copy Link**.
3. Alternatively, select the Seller program for which you want a tracking link and in the slide-out, select **Copy Link** below the program description.

#### Active Contracts screen

You can use this method to track any traffic you drive to a specific Seller program landing page. See [Best Practices for Seller Partners](https://help.impact.com/partner/amazon-seller-partnerships/best-practices-for-seller-partners) before you get started.

1. From the top navigation bar, select ![](https://347878556-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-3c5971fb7b03a98375488e97a4317afd60621298%2Fd0fbb4c2c189cdc83bc0eb8e906fa3cb66818d0a9daa1491ea48042160714ed2.svg?alt=media) **\[Search]**.
2. In the search bar, enter `My Brands`.
3. Select the second [My Brands](https://app.impact.com/secure/mediapartner/campaigns/mp-manage-active-ios-flow.ihtml) screen listed.
   * This will display all your active contracts.
4. Find the the Seller program for which you want a tracking link and in the *Tracking Link* column, select the **link** to copy it.

#### Assets screen

You can use this method to get a tracking link for a specific [asset](https://help.impact.com/partner/platform-features/marketing-content/brand-assets/asset-types-explained-for-partners) that the brand has already uploaded. See [Best Practices for Seller Partners](https://help.impact.com/partner/amazon-seller-partnerships/best-practices-for-seller-partners) before you get started.

1. From the top navigation bar, select **Content** **→ Assets**.
2. Select the asset for which you want to retrieve a tracking link.
   * A modal will appear providing details about the asset.
3. From the tabs in the right-hand column, select **Tracking Link → Copy Tracking Link**.
4. Optionally, enter an Amazon *Landing Page* URL to which you want to direct users.
   * You won't be able to enter an Amazon landing page URL if the brand has disallowed deep links for their program.
5. **\[Optional]** To add a `SharedId` to your tracking link, ![](https://347878556-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fb2rE79d9UhOKZQLgzSqx%2Fuploads%2Fgit-blob-d0b6669ae76a7bef06a8d6940d7ad5c16bb8d018%2F7cb018d4face8d7cceb880eb5086c812e764fbcfe6f2a0377f88bc7576973070.svg?alt=media) **\[Toggle On]** **Tracking Parameters**, and input the *Shared Id* value, e.g., `NoahLottYT`.
6. Select **Save**.
