# Best Practices for Seller Partners

As a Seller partner, your goal isn't to drive traffic to Amazon. Instead, you want to offer your audience genuine value and a positive buying experience while ensuring that the product you're promoting and the Seller themselves are relevant and reputable.

You're putting your name and credibility on the line by endorsing a specific product from a specific Seller. This is why it's worth taking the time to research and develop a thoughtful promotional strategy.

#### Tailor your promotional strategy

Your Seller partnership is more product-focused than typical affiliate partnerships on impact.com, and the way you share tracking links with your audience should reflect this. If you’ve previously worked with brands on impact.com, you may be used to sharing links that drive traffic to a brand’s website or landing page.

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**Important:** With Seller partnerships, you don’t just want to send customers to a brand’s Amazon storefront. Instead, you want them to land directly on the product’s detail page after opening your tracking link.
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#### Vet the product and the Seller

* **Gauge the level of trust** — Do background checks on the product’s quality, the Seller’s reputation, and any customer reviews. This builds trust with your audience, which can lead to more conversions in the long run.
* **Quality-check the listing** — Ensure the product listing is of high quality, has reliable images, and clear descriptions. This helps customers feel confident in making purchases.
* **Compare pricing and shipping** — Check the product’s pricing against other brands and view the shipping options on offer. This ensures competitiveness and reliability.

#### Fine-tune your tracking links

* **Link to specific pages** — Deep link to a specific product’s detail page instead of the Seller’s storefront to boost your chances at being credited for a sale.
* **Use clear calls to action** — Use action-oriented CTAs that match the tone of your content and set clear expectations for your audience.
* **Optimize link placement** — Make sure your links are easily visible to your audience and not buried in long posts or cluttered layouts.

#### Target your traffic

* **Narrow your audience** — Focus on sharing niche content that matches your image and the product’s target audience. This helps establish that you are a reliable source of knowledge on the product.
* **Capitalize on keywords** — Use specific, long-tail keywords to match the customer’s typical uses for the product, e.g., instead of “coffee maker”, use “best pour-over coffee maker for small apartments”.
* **Focus your traffic** — Aim to drive traffic with high purchase intent so that Sellers see your high conversion rate and reward you accordingly.

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**Next steps:** Feeling ready to promote products for your Sellers? See [Create Tracking Links for Seller Programs](https://help.impact.com/partner/amazon-seller-partnerships/create-tracking-links-for-seller-programs).
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