> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/other/zh/reference-documentation/utt-3-ban-xiang-jie.md).

# UTT 3 版详解

Tag Version 3 是 Universal Tracking Tag (UTT) 的最新版本，它是 impact.com 的 JavaScript 跟踪标签。它让标签从衡量扩展到页面内变现，弥补常见的跟踪缺口，并新增对行业同意标准的支持。

## 使用 Cross Monetization 为页面变现

在关键事件之后，例如购买确认，在您的页面上展示合作伙伴优惠或广告内容。该标签会跟踪展示次数以及访客是否接受或拒绝广告。可视性跟踪即将推出。开启 Cross Monetization 会将您的标签升级为 Tag Version 3（`builder_version=3`）；关闭后会恢复为您之前的版本。

## 使用 Auto Invoke 自动化跟踪

Auto Invoke 会触发如下跟踪操作： `identify` 会根据您在 impact.com 界面中设置的配置自动执行。您无需添加 `ire('identify')` 在您的站点代码中添加所需的调用。它能弥补存在缺失或损坏实现的页面上的跟踪缺口，而且无需部署代码即可启用。

## 通过 TCF 支持识别同意信号

只要您的同意管理平台遵循用于在线同意的行业标准框架，且 impact.com 已在该框架下正式注册为受支持的供应商，该标签现在即可直接从您的同意管理平台读取同意设置。这使得遵守欧洲隐私法律、与要求此标准的发布商合作以及避免构建一次性同意集成变得更加容易。

## 为 Publisher Tag 添加同意支持

该 [Publisher Tag](/brand/zh/what-would-you-like-to-learn-about/platform-features/tracking/tracking-explained/publisher-tag-faq.md) 现在会强制执行 Consent Mode，与 Universal Tracking Tag 已使用的隐私标准保持一致。它会将 `identifyUser` 直到用户授予同意为止，并会隐藏诸如 `customerEmailHash` 在用户拒绝同意时，并以相同方式处理两个标签中的同意和忠诚度操作。这为在 EU/EEA 运营的发布商和品牌填补了合规缺口。

{% hint style="success" %}
**已经在 UTT 上使用 Consent Mode 了？** 参见 [在 impact.com 上集成 Consent Mode](https://integrations.impact.com/integration-guides/for-brands/tracking-integrations/integrate-consent-mode-on-impact.com)。该 `ire('consent', ...)` 中描述的命令不受此次更新影响。
{% endhint %}


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