> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/other/zh/reference-documentation/understanding-clicks.md).

# 了解点击

在使用按点击付费（CPC）广告时，你可能会听到诸如 *原始点击*, *唯一点击*，以及 *可付费点击*。这些术语对于正确管理 CPC  अभियान很重要。

<details>

<summary>原始点击</summary>

*原始点击* 是与合作伙伴相关的所有点击次数的统计。该统计包括所有点击，甚至是重复点击。 *原始点击* 是衡量关注度的广泛指标，但不用于计费，因为其中包含太多应被过滤掉的点击。

</details>

<details>

<summary>唯一点击</summary>

*唯一点击*，或简称 *点击*，是 *原始点击*的一个子集，其中 *重复点击* 已被过滤掉。impact.com 使用 [IAB](https://en.wikipedia.org/wiki/Interactive_Advertising_Bureau) 标准来定义 30 分钟滚动窗口内的唯一点击，因此如果同一用户在 30 分钟内点击 2 次，则只有 1 次会被记录为唯一点击，另一次会被记录为重复点击。

</details>

<details>

<summary>可付费点击</summary>

*可付费点击* 是符合品牌与合作伙伴之间模板条款中设定规则的点击次数统计。只有当模板条款规则规定应当付款时，点击才会变为可付费。

</details>


---

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