> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/other/reference-documentation/direct-tracking-parameters.md).

# Direct Tracking Parameters

impact.com direct tracking uses parameters appended to a landing page URL to create a click event for the partner identified by `irmp`, without using a tracking link. Use these parameters to create that click event.

| Parameter name      | Description                                                                                                                      |
| ------------------- | -------------------------------------------------------------------------------------------------------------------------------- |
| `irmp`              | Required. impact.com partner ID. Needed to create a click from landing-page URL parameters.                                      |
| `irad`              | impact.com ad ID. Used as the ad ID for clicks created from landing-page URL parameters. If omitted, the campaign ad ID is used. |
| `subid1`            | Partner-defined tracking value for the click. Commonly used for placement, campaign, or internal partner reporting values.       |
| `subid2`            | Partner-defined tracking value for the click. Commonly used for keyword, audience, or traffic segmentation values.               |
| `subid3`            | Partner-defined tracking value for the click. Commonly used for additional partner-side segmentation.                            |
| `sharedid`          | Partner-defined tracking value shared with the brand.                                                                            |
| `trafcat`           | Traffic category supplied by the partner, such as a placement or traffic type agreed with the brand.                             |
| `trafsrc`           | Traffic source supplied by the partner, such as search, social, display, or another source label.                                |
| `kw`                | Keyword or search term associated with the click.                                                                                |
| `matchtype`         | Search match type associated with the click.                                                                                     |
| `adnetwork`         | Advertising network or platform associated with the click.                                                                       |
| `adposition`        | Position where the ad appeared.                                                                                                  |
| `adplacement`       | Placement where the ad appeared.                                                                                                 |
| `adcampaign`        | External campaign name associated with the click.                                                                                |
| `adcampaignid`      | External campaign ID associated with the click.                                                                                  |
| `adcampaigngroup`   | External campaign group name associated with the click.                                                                          |
| `adcampaigngroupid` | External campaign group ID associated with the click.                                                                            |
| `adgroup`           | External ad group name associated with the click.                                                                                |
| `adgroupid`         | External ad group ID associated with the click.                                                                                  |
| `adtype`            | External ad type or medium associated with the click.                                                                            |
| `adname`            | External ad or creative name associated with the click.                                                                          |
| `adid`              | External ad or creative ID associated with the click. This is different from `irad`.                                             |
| `prodcat`           | Product category associated with the click.                                                                                      |
| `prodsubcat`        | Product subcategory associated with the click.                                                                                   |
| `prodsku`           | Product SKU associated with the click.                                                                                           |
| `param1` - `param4` | Brand-defined metadata value passed with the click. These are 4 separate parameters.                                             |


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation by asking a question.

Perform an HTTP GET request on the following URL with the `ask` and `goal` query parameters:

```
GET https://help.impact.com/other/reference-documentation/direct-tracking-parameters.md?ask=<question>&goal=<user_goal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is what the user is ultimately trying to achieve, the reason they need the answer. Sharing it helps GitBook give you a better, more relevant answer. A goal is most helpful when it describes the outcome the user wants rather than restating the question. For example, with `ask=how do I create an API token`, a goal like `automate deployments from our CI pipeline` lets GitBook tailor the answer to that use case.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.