Direct Tracking Parameters

impact.com direct tracking identifies and attributes traffic using parameters appended to the landing page URL, instead of a tracking link. Use the parameters below when building landing page URLs for tracking.

Parameter name	Description
irmp	impact.com partner ID. Required to create a click from landing-page URL parameters.
irad	impact.com ad ID. Used as the ad ID for clicks created from landing-page URL parameters. Optional. If omitted, the campaign ad ID is used.
subid1	Partner-defined tracking value for the click. Commonly used for placement, campaign, or internal partner reporting values.
subid2	Partner-defined tracking value for the click. Commonly used for keyword, audience, or traffic segmentation values.
subid3	Partner-defined tracking value for the click. Commonly used for additional partner-side segmentation.
sharedid	Partner-defined tracking value shared with the brand.
trafcat	Traffic category supplied by the partner, such as a placement or traffic type agreed with the brand.
trafsrc	Traffic source supplied by the partner, such as search, social, display, or another source label.
kw	Keyword or search term associated with the click.
matchtype	Search match type associated with the click.
adnetwork	Advertising network or platform associated with the click.
adposition	Position where the ad appeared.
adplacement	Placement where the ad appeared.
adcampaign	External campaign name associated with the click.
adcampaignid	External campaign ID associated with the click.
adcampaigngroup	External campaign group name associated with the click.
adcampaigngroupid	External campaign group ID associated with the click.
adgroup	External ad group name associated with the click.
adgroupid	External ad group ID associated with the click.
adtype	External ad type or medium associated with the click.
adname	External ad or creative name associated with the click.
adid	External ad or creative ID associated with the click. This is different from irad.
prodcat	Product category associated with the click.
prodsubcat	Product subcategory associated with the click.
prodsku	Product SKU associated with the click.
param1-4	Brand-defined metadata value passed with the click.