# Marketplace Search Explained

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**Note:** This functionality is currently in beta.
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Marketplace search uses Natural Language Processing to return results based on intent, not just keywords. Results depend on the information brands provide in their marketplace profiles. If you're looking for something specific, use the search bar to find brands in the marketplace. If you're not seeing what you expect, try adjusting your terms. For example, if you're searching for brands that are eco-friendly, try broader synonyms like `sustainable`, `green`, or `environmentally conscious`.

You'll need to [join the Brands Marketplace](https://app.gitbook.com/s/b2rE79d9UhOKZQLgzSqx/what-would-you-like-to-learn-about/platform-features/working-with-brands/applying-to-brands/join-the-brands-marketplace) in order to access the Marketplace search. Once you've joined, see [Find & Apply to Brands](https://app.gitbook.com/s/b2rE79d9UhOKZQLgzSqx/what-would-you-like-to-learn-about/platform-features/working-with-brands/applying-to-brands/find-and-apply-to-brands) to learn how to navigate the Marketplace.

#### What's the difference between search and filters

Search works best for discovery of brands. Filters work best for narrowing down a known set of results.

* Search is broad and scans multiple fields for specified terms. If you search `creator`, the search returns brands with that word — or its synonyms — mentioned anywhere in their listing.
* Filters are narrow and further refines your search results by looking only at specified values. If you select the `Open to Influencers` filter, you'll only be shown brands that have explicitly said `Yes` to that specific setting.

#### Examples of search prompts

* `Electronic brands that sell on amazon`
* `Clean beauty brands`
* `Home decor brands that align with a minimalist aesthetic`
* `Fintech brands that operate in the United States`
* `Find women-owned brands`
* `Creator brands` (for creators, combining this with other descriptors will help surface creator programs)

#### What can you search using Marketplace search?

Marketplace search scans the fields brands provide in their profiles to return results. Some fields are not yet searchable.

<details>

<summary>Searchable fields</summary>

**Basic information**

| Field               | Description                                                                                                                                                                                                                         |
| ------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Brand name          | Search by the brand program's name. You can search by the full name or a partial name (e.g., searching “Sport” will return “Sports Gear Co.” and “Sportswear Brand”).                                                               |
| Advertiser name     | Search by the brand account’s name, which may be the parent company or a duplicate of the brand name. Keep in mind that on a brand’s profile, you’ll usually see the program name rather than the full brand’s name.                |
| Program description | Search for brands based on their program description.                                                                                                                                                                               |
| Ideal partner       | Search for brands based on the description of their values and their ideal partner.                                                                                                                                                 |
| SEO / Search terms  | Search by the additional keywords brands add to improve their visibility in search. Searching these keywords (even if you don’t see them in their profile) will help you discover brands using specific terms to market themselves. |

**Program Type**

| Field                         | Description                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            |
| ----------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Program subtype               | Search by the brand’s program sub-type: Performance, Creator, or Seller.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               |
| Preferred promotional methods | <p>Search by the specific business model the brand is interested in working with (e.g., Content, Loyalty, Coupon). This type of search works best when you use specific business category names.<br></p><p><strong>Business categories explained</strong><br><br><strong>Social Influencer</strong></p><p>As a creator, you have an audience that follows you for entertainment, education, and community, and they engage with social-native content that you produce. You may market products and services to this audience via social media platforms.<br></p><p><strong>Content/Reviews</strong></p><p>Partners focused on producing editorial content related to promoting, comparing and listing products and services.<br></p><p><strong>Loyalty/Rewards</strong></p><p>Partners who incentivize transactions from consumers, employees, or businesses through a membership and benefits reward program.<br></p><p><strong>Deal/Coupons</strong></p><p>Partners who aggregate and classify deals and promotions for consumer savings.<br></p><p><strong>Email/Newsletter</strong></p><p>Partners who have an audience that subscribes to their email or newsletter that brings together valuable content, discounts, and other information.<br></p><p><strong>Search/Comparison</strong></p><p>Search Engine, Social, or Programmatic marketers that manage keyword campaigns for brands, often on a performance basis.<br></p><p><strong>Network</strong></p><p>Partner platforms that broker access to brand campaigns and provide tracking, reporting, and payment services.<br></p><p><strong>Technology Solution</strong></p><p>Site-side shopping tools or services that drive conversion optimization for brands.<br></p><p><strong>Cross Audience Monetization</strong></p><p>Businesses that publish offers, content, and complementary products to current customers or audiences (e.g., exit traffic, improved UX) to drive incremental revenue.</p> |
| Brand Categories              | Search by the categories the brand has selected for its products/services (e.g., Apparel, Electronics).                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                |
| Sells on Amazon               | Find brands that sell products on Amazon.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              |

**Location & Service Area**

| Field                   | Description                                                                                          |
| ----------------------- | ---------------------------------------------------------------------------------------------------- |
| Service area continents | Search for brands that operate in specific continents.                                               |
| Service area countries  | Search for brands that operate in specific countries.                                                |
| Service area regions    | Search for brands based on their common regional groupings for service areas (i.e., EMEA, APAC, NA). |

**Technical & Marketing**

| Field                     | Description                                                                                                                                                                                   |
| ------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Supports deep linking     | Search for brands that allow you to link directly to specific product pages.                                                                                                                  |
| Has product catalogs      | Search for brands that provide a product catalog you can use for promotions.                                                                                                                  |
| Supports promo codes      | Find brands that can offer you unique, tracking promo codes for promotions.                                                                                                                   |
| Mobile-ready landing page | Find brands with a mobile version of their website.                                                                                                                                           |
| Payout models             | Find brands based on what types of conversions they pay out on (e.g., online sale, online lead, page visit). Note you cannot search specific payout values (i.e., 5%) with the first release. |
| Allows influencers        | Find brands that have stated in their profile that they’re open to working with creators.                                                                                                     |
| Allows placements         | Find brands that are open to negotiating and paying for placements.                                                                                                                           |
| Allows trademark bidding  | Find brands that allow keyword bidding on their trademark terms.                                                                                                                              |
| Payments on gift cards    | Find brands that pay commission even when a customer purchases with a gift card.                                                                                                              |

**Other**

| Field       | Description                                                                                             |
| ----------- | ------------------------------------------------------------------------------------------------------- |
| Brand links | Search for brands by the links they’ve uploaded to their profile (website, social media, program info). |

</details>

<details>

<summary>Non-searchable fields</summary>

| Field                   | Description                                                                                                |
| ----------------------- | ---------------------------------------------------------------------------------------------------------- |
| Brand location          | Find brands based in specific locations. For example, brands located in Italy.                             |
| EPC                     | Look for brands with earnings over a specified amount. For example, brands earning more than $5 per click. |
| Payout rate             | Find brands that pay a certain percentage. For example, brands with a payout percent of over 5%.           |
| Brand size              | Search for brands based on their size. For example, the biggest brands in a given category.                |
| Marketplace launch date | Find brands that are new or recently launched in a category or region.                                     |

</details>