# impact.com Data Retention

While most data that impact.com retains is retained in perpetuity, the following data points are only retained for a specified duration.

| Data point            | Retention period |
| --------------------- | ---------------- |
| Click events          | 12 months        |
| Impression events     | 12 months        |
| Postbid events        | 3 months         |
| Fraud aggregated data | 13 months        |