# Retenção de Dados da impact.com

Embora a maior parte dos dados que a impact.com mantém seja retida por tempo indeterminado, os pontos de dados a seguir são retidos apenas por um período especificado.

| Ponto de dados            | Período de retenção |
| ------------------------- | ------------------- |
| Eventos de clique         | 12 meses            |
| Eventos de impressão      | 12 meses            |
| Eventos de postbid        | 3 meses             |
| Dados agregados de fraude | 13 meses            |


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