# Retención de datos de impact.com

Aunque la mayoría de los datos que impact.com conserva se retienen de forma perpetua, los siguientes puntos de datos solo se retienen durante un período especificado.

| Punto de datos            | Período de retención |
| ------------------------- | -------------------- |
| Eventos de clic           | 12 meses             |
| Eventos de impresión      | 12 meses             |
| Eventos de postpuja       | 3 meses              |
| Datos agregados de fraude | 13 meses             |


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