Platform reporting suite
The reports listed here are not limited to a specific program type but may be limited by [account editions](#account-editions-reference). Most of these reports can be pinned for quick access, scheduled to be delivered to your inbox, downloaded (in PDF, Excel, or CSV format), or retrieved via API. Most also offer trend graphs and tables, making it easy to compare key metrics over time. | Report | Description | | ------------------------------ | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | Data Lab Reports | You can build powerful custom reports for your specific use cases in Data Lab. It allows you to construct reports with various visualizations that display data sets in different ways, depending on the data you choose to include. Learn more about [Data lab reports](/brand/what-would-you-like-to-learn-about/platform-features/multi-program-reports/data-lab-custom-reports/data-lab-introduction). | | Operations Reports | Here, you will find key operational data such as [upcoming contract expirations](/brand/what-would-you-like-to-learn-about/platform-features/multi-program-reports/operations-reports/recent-and-upcoming-contracts-report), [invalid conversions](/brand/what-would-you-like-to-learn-about/platform-features/multi-program-reports/operations-reports/invalid-conversions-report), and [partner application status](/brand/what-would-you-like-to-learn-about/platform-features/multi-program-reports/operations-reports/partner-applications-report), so that you can take informed action when making decisions for your partnerships. Whether it's identifying partners running outdated ads, spotting traffic issues, or managing partner group structures, these operations reports ensure that your program remains accurate, up-to-date, and optimized. Learn more about [Operations reports](/brand/what-would-you-like-to-learn-about/platform-features/multi-program-reports/operations-reports). | | Listing Reports | These drill-through reports give you access to individual click events, whether it's every recorded click or only those deemed payable. They deliver key insight into click attribution, associated ads, and payout details. Learn more about [Listing reports](/brand/what-would-you-like-to-learn-about/platform-features/multi-program-reports/listing-reports). | | Finance Reports | These finance reports give you insight into your account's cash flow and partner-related costs. Track your cash flow over time with the [cash flow history report](/brand/what-would-you-like-to-learn-about/platform-features/finance/finance-reporting/cash-flow-history-report) and plan accordingly with the [upcoming partner payments report](/brand/what-would-you-like-to-learn-about/platform-features/finance/finance-reporting/upcoming-partner-payments-report). You can also compare all costs associated with partners (excluding partner payouts) such as make-good payments and performance bonuses with the [other costs report](/brand/what-would-you-like-to-learn-about/platform-features/multi-program-reports/finance-reports/other-costs-report). Learn more about [Finance reports](/brand/what-would-you-like-to-learn-about/platform-features/finance/finance-reporting). | | Performance Reports for Brands | Performance reports give you a detailed and customizable look at how your partnership program is performing across a wide selection of metrics. You can track partner activity, the effectiveness of ads, or customer behaviour. See exactly which partners are driving results with metrics like clicks, conversions, and revenue by checking out the [performance by partner report](/brand/what-would-you-like-to-learn-about/platform-features/multi-program-reports/performance-reports-for-brands/performance-by-partner-report), or understand how specific ads are performing and compare their effectiveness through the [performance by ad report](/brand/what-would-you-like-to-learn-about/platform-features/multi-program-reports/performance-reports-for-brands/performance-by-ad-report). Learn more about [Performance reports](/brand/what-would-you-like-to-learn-about/platform-features/multi-program-reports/performance-reports-for-brands). | | Leapfrogging Reports | Here, you can see the final partner interactions in a conversion path within a specified time-frame, providing insights that can help you make informed decisions when calibrating your program's crediting rules and commission structure. Access drill-through reports which offer insights into the details of the leapfrogging such as partners who are winning the most or being leapfrogged the most, specific details about the conversions between partners, and even the conversion path for a selected order. Learn more about [Leapfrogging reports](/brand/what-would-you-like-to-learn-about/platform-features/multi-program-reports/leapfrogging-reports). | | OrderId LookUp Report | Using this report, you can gain more information about a specific order, such as its associated program, its status, and the associated payout. Learn more about the [OrderId LookUp report](/brand/what-would-you-like-to-learn-about/platform-features/multi-program-reports/orderid-lookup-report). | | Event Risk Reports |Note: These reports are only available with the \[Protect] add-on.
These reports give you a clear view of risk in your program, allowing you to understand the overall quality of events driven by your partners. The risk by partner report offers an overview of each partner’s risk level, including metrics like total risk across clicks and actions, associated costs, and conversion rates. The same IP actions report helps identify potentially fraudulent activity by showing actions from the same IP address over time for a given event type. Learn more about Event Risk reports.
|Performance program reports
These reports are specific to  **\[Competitive Insights]** and are only available with specific impact.com account editions or add-ons. Refer to the [*Account editions reference*](#account-editions-reference) for more information. | Report | Description | | ------------------------ | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | Finance Benchmark Report |These reports help you understand how your partnership program compares against your competitive segment.
• Finance benchmark overview allows you to compare your program's metrics to the average performance of similar programs.
• Finance benchmark partner analysis dives deeper, showing how your partners rank compared to their performance in other programs and highlighting areas where you may be over- or under-performing.
• Finance benchmark recommendations identify high-performing partners in your segment who offer strong revenue opportunities for your program and allow you to filter by existing or unjoined partners to determine which partnerships could bring value to your program.
| | Benchmark Reports |These reports give you a picture of how your program compares to others, where there's room to grow, and which partners can help drive that growth.
• Brand benchmarking overview compares your partner program's performance to others in your competitive segment by providing an overview of your partners' activity levels, your programs efficiency, and your partner type distribution among other things.
• Benchmark partner analysis ranks your partners based on their performance in your program vs. how they perform in others, identifying gaps and opportunities in your program for growth and where you may have over- or under-indexed in different performance metrics.
• Benchmark recommendations highlights high-performing partners in your segment, allowing you to filter for existing partners or partners who haven't yet joined, suggesting which partners to recruit or invest in.
| | Industry Insights Report | This report provides you with industry-level insights, allowing you to see the average program metrics for your vertical. These insights are grouped to give you an overview of your program, key program metrics, and the top partners in your vertical. Learn more about the [Industry Insights report](/brand/what-would-you-like-to-learn-about/performance-program/performance-program-reports/competitive-insights/industry-insights-report). |Creator program reports
Creator reports can be found in your impact.com Creator program. They aggregate campaign metrics from various sources such as impact.com's performance data, and external sources such as social media data. See [Creator Reports Overview](/brand/what-would-you-like-to-learn-about/creator-program/creator-reports/creator-reports-overview) for more information. | Report | Description | | ------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | Performance Reports | These reports give you a wide range of tracking data broken down by various creator-driven metrics. They include the [Content & Campaign Overview Report](https://help.impact.com/brand/what-would-you-like-to-learn-about/creator-program/creator-reports/content-and-campaign-overview-report), which groups data according to each campaign, creator, social platform, and post. Various KPIs, like actions or click events, can be found in these reports. Learn more about [Performance reports](/brand/what-would-you-like-to-learn-about/creator-program/creator-reports). | | Creator Wrap Report | This report provides you with a central place to monitor your campaign's performance. You can get key metrics such as the overall campaign performance, top-performing creators and content, and more. After running a campaign, you can share and demonstrate the campaign's value and get actionable insights to optimize your next campaign. Learn more about the [Creator Wrap report](/brand/what-would-you-like-to-learn-about/creator-program/creator-reports/creator-wrap-report). |Advocate program reports
impact.com has a variety of metrics and analytics available to help you assess the health and success of your Advocate program. You can find downloadable reports for your program and participant data. All reports have filtering options to allow for greater control over the data you download and each report can be downloaded as a .csv or an Excel file. | Report | Description | | ------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | Advocate Analytics Overview Explained | Analytics overview offers at-a-glance data across all of your referral programs. Here you can gauge the overall impact of your program across time and gain insight into the performance of all your Advocate programs based on a selected date. Learn more about the [Advocate Analytics Overview](/brand/what-would-you-like-to-learn-about/advocate-program/advocate-reporting-and-analytics/advocate-analytics-overview-explained). | | Advocate Program Analytics Explained | Program analytics offers insight into an individual Advocate program across a selected time period. You can track key metrics and view program performance through simple charts and graphs. Learn more about [Advocate Program Analytics](/brand/what-would-you-like-to-learn-about/advocate-program/advocate-reporting-and-analytics/advocate-program-analytics-explained). | | Advocate Program Reports | These reports provide information about your referral program's participants, activity, rewards, and tax information. They help you manage user engagement, track referral success, and fulfil or manage rewards. Learn more about [Advocate Program reports](/brand/what-would-you-like-to-learn-about/advocate-program/advocate-reporting-and-analytics/advocate-program-reports-explained). || Performance | Drive revenue through strategic partnerships with content creators, publishers, and more. | /pages/hBYe4jvHnbVkMeqrVJrZ |
| Creator | Build partnerships with creators to drive brand awareness, engagement, and revenue through authentic campaigns. | /pages/wGsBJVSqKI1zkH2Fyc8P |
| Advocate | Turn your customers into brand advocates and drive word-of-mouth growth. | /pages/5giGM1Ddm9BTzcJRbyec |
| Amazon Seller | Increase your Amazon product sales through impact.com affiliate partnerships while leveraging our powerful reporting and partner tools. | /pages/XY3rV7Enml6pDbxBKs0k |
| impact.com Starter Edition | Get started with an easy setup, and an affordable way to unlock the power of partnerships. | /pages/LempnTmIiiVJVLKzyiUp |
Creating a performance notification
1. Select **Create New → Performance Notification**. 2. Refer to the table below for details on each of the options. 3. Select **Save** to create the notification. | Field | Description | | ----------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | **Account** | Select which Brand Account this notification is for—this option is primarily for users and/or agencies who manage multiple brands. | | **Notification Name** | The name will show in the subject line of your notification email. | | **Description** | The description will show in the notification message. Provide enough detail to identify the rule(s). | | **Look at activity by** |This option selects the level of granularity the rules are run at.
• Media per program will run the notification for every media and program combination found in the account.
• Media per ad will run the notification for every media and ad combination found in the account.
• Media across all programs will run the notification for every media and program combination across all programs found in the account.
• Program will run the notification rules for just the current program.
• Ad will run the notification rules for all of the ads found in the account.
| | **Run Rules** | Select the frequency you would like to run the rules, once a day or once a week (Monday). The system analyzes performance and triggers the custom notification message if the rules have been met. You will receive the email in the early morning hours of your time zone. | | **Data Range** | Select the date range for the notification rules to apply to. Select the **Compare** checkbox if you want to compare the currently selected date range to another. | | **Rules** | Choose **All** (meaning, each rule you set must be met in order for the notification will be sent) or **Any** (meaning, if any of the rules are met, the notification will be sent). Use the dropdown menus and fields to create your personalized rules. | | **Make Public** | Select this option if you want other users in this account to also have access to this notification. |Creating a fraud notification
1. Select **Create New → Fraud Notification**. 2. Refer to the table below for details on each of the options. 3. Select **Save** to create the notification. | Field | Description | | ---------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | **Account** | Select which Brand Account this notification is for—this option is primarily for users and/or agencies who manage multiple brands. | | **Notification Name** | The name will show in the subject line of your notification email. | | **Description** | The description will show in the notification message. Provide enough detail to identify the rule(s). | | **Rule Notifications** |This option selects the level of granularity the rules are run at.
• Multiple actions from the same IP Address will set the action number limit for an IP address, after which the fraud notification will be sent.
• Too short click-to-action time will set the minimum click-to-action time (in seconds) after a specified number of actions for the day.
• Click Hijacking will set the minimum time a Partner’s click may be within another Partner’s click (in seconds) after a specified number of clicks for the day.
• No referring URL will set a limit to the number of clicks a Partner may be credited with without a referring URL in a day.
• Large Transactions will set the maximum sale dollar amount a Partner may be credited with.
• Foreign Traffic will set the maximum click quantity for a specific country per day.
| | **Make Public** | Select this option if you want other users in this account to also have access to this notification. |Note: Refer to your contract with impact.com to find your monthly payout processing volume amount.
GET: Data is appended to the URL as query strings.
POST: Data is sent in the request body, which includes various optional parameters you can set.
Refer to Notification events and payloads for more information on each event and the payload content.
Action Lifecycle Events
Action Lifecycle Events will issue an HTTP request to a specified URL (and any included parameters) when an action is tracked, modified, or reversed. ```json // A POST example in JSON format { "CampaignId": 9876, // Program ID "ActionTrackerId": 12345, // Event Type ID "MediaPartnerId": 555, // Partner ID "CampaignName": "Spring Global Promotion", // Program Name "ActionTrackerName": "Standard Sale Tracker", // Event Type Name "MediaPartnerName": "Top Tier Affiliates", // Partner Name "ActionId": "ACT-778899", // Action ID "Status": "MODIFIED", // Action Status "StatusDetail": "Item return - payout adjusted", // More details about the action status "AdId": 44332, // Ad ID "Payout": 10.50, // Action payout to the Partner, in the partner's currency "DeltaPayout": -5.00, // The change of the Payout Amount "IntendedPayout": 15.50, // The intended Payout Amount for an overlimit action "Amount": 100.00, // Action amount, in the account's currency "DeltaAmount": -50.00, // Corrected Amount from previous action "IntendedAmount": 150.00, // The intended Sale Amount for an overlimit action "Currency": "USD", // Currency for the action "OriginalCurrency": "USD", // Original (i.e. cart) currency for the action "OriginalAmount": 100.00, // Original (i.e. cart) amount for the action // "items" collection: Data for individual items in this action "items": [{join(items, i, "\{\"sku\":\"{i.sku}\", \"item_price\":{i.amt}, \"category\":\"{i.cat}\", \"quantity\":{i.qty}, \"cartamt\":{i.cartamt}, \"rbt\":\"{i.rbt}\", \"name\":\"{i.name}\"\}")}], "EventDate": "2026-04-08T09:00:00Z", // Date of conversion "CreationDate": "2026-04-08T09:05:00Z", // Date created in system "LockingDate": "2026-05-08T00:00:00Z", // Date action will be locked "ClearedDate": "2026-05-15T00:00:00Z", // Date scheduled to clear "ReferringDomain": "blog.partner.com", // Domain of referral "LandingPageUrl": "https://brand.com/sale", // URL of landing page "RefCustomerArea": "California", // Customer Area (IP derived) "RefCustomerCity": "San Francisco", // Customer City (IP derived) "RefCustomerRegion": "CA", // Customer Region (IP derived) "RefCustomerCountry": "US", // Customer Country Code (IP derived) "RefClickId": "CLK9988776655", // Unique click identifier "SharedId": "social_post_01", // Partner shared ID "PromoCode": "SAVE20", // General promo code "CustomerStatus": "EXISTING", // Customer status "Oid": "ORD-554433", // Order ID "Note": "Partial return processed", // Note supplied with action "CustomerPostCode": "94105", // Customer Post Code "CustomerCity": "San Francisco", // Customer City "CustomerCountry": "US", // Customer Country Code "CustomerRegion": "CA", // Customer Region "CustomerId": "CUST-12345", // Customer ID "CustomerEmail": "a665a45920422f9d417...", // Hashed Customer Email "IpAddress": "192.168.1.1", // IP Address "CallerId": null, // Phone number of the caller // Custom Supplemental Fields "Text1": "Custom Val 1", // Text 1 "Date1": "2026-04-08", // Date 1 "Money1": 10.00, // Money 1 "Numeric1": 1, // Numeric 1 // Device & App Metadata "appPackage": "com.brand.app", // Mobile app package "appName": "BrandStore", // Mobile app name "appVersion": "4.2.1", // Mobile app version "deviceOs": "iOS", // Device operating system "deviceOsVersion": "17.4", // Device OS version "deviceManuf": "Apple", // Device manufacturer "deviceModel": "iPhone 15", // Device model "macAddress": "00:1B:44:11:3A:B7", // MAC Address (Upper) "macAddressLower": "00:1b:44:11:3a:b7", // MAC Address (Lower) "macAddressAlpha": "001B44113AB7", // MAC Address (No colons) "macAddressSha1": "47a32...", // MAC SHA1 "iosIfa": "EA7583CD-A667-48BC-B806-42ECB2B48606", // iOS Advertising ID "iosAdTracking": "1", // iOS Ad Tracking setting "androidId": null, // Android ID "deviceId": "D-556677", // Device ID "deviceIp": "192.168.1.1" // Device IP } ```Action Inquiry Events
Action Inquiry Events will issue an HTTP request to a specified URL (and any included parameters) when action inquiries are created or resolved. ```json // A POST example in JSON format { "Id": 554433, // Unique identifier of the action inquiry in the system "MediaPartnerId": 555, // Partner ID "MediaPartnerName": "Top Tier Affiliates", // Partner Name "CampaignId": 9876, // Program ID "CampaignName": "Spring Global Promotion", // Program Name "OrderId": "ORD-12345", // Order ID of the reported action "TransactionDate": "2026-04-01T14:30:00Z", // Transaction date of event that triggered action inquiry "TransactionAmount": 250.00, // Transaction amount of event that triggered action inquiry "InquiryType": "MISSING_ACTION", // Type of action inquiry "ExpectedPayout": 25.00, // Payout amount expected by Partner "ResolutionDeadlineDate": "2026-05-01T00:00:00Z", // The date by which the inquiry must be accepted or declined "TrackingLink": "https://proweb.com/click?cid=1&pid=555", // Tracking link provided by Partner "ActionId": "ACT-999000", // Action ID (if associated with an existing action) "AutoApprovalDate": "2026-05-05T00:00:00Z", // The date the system will run the automatic approval rules "ResolutionStatus": "PENDING", // The final resolution status for the action inquiry "RejectReason": null, // Reason why the action inquiry was rejected "FinalPayout": 0.00, // The final payout associated with the action inquiry "ResolutionDate": null, // The date the inquiry was decided "CreationDate": "2026-04-08T10:05:00Z", // Date when the inquiry is created in the system "InquiryNotes": "Customer claims they clicked the link but no credit was shown.", // Inquiry notes submitted by the Partner "ResolutionNotes": null, // Notes submitted when inquiry was decided "Comments": "[{\"user\": \"support_agent\", \"text\": \"Verifying click logs now.\"}, {\"user\": \"partner\", \"text\": \"Customer provided receipt.\"}]" // Comments added to the inquiry (in JSON format) } ```Action Clearing Events
Action Clearing Events will issue an HTTP request to a specified URL (and any included parameters) when actions are cleared. ```json // A POST example in JSON format { "ActionTrackerId": 12345, // Event Type ID "ActionTrackerName": "Standard Sale Tracker", // Event Type Name "CampaignId": 9876, // Program ID "CampaignName": "Spring Global Promotion", // Program Name "MediaPartnerId": 555, // Partner ID "MediaPartnerName": "Top Tier Affiliates", // Partner Name "OrderIds": "ORD-9921,ORD-9922", // Order IDs of the reported actions (comma separated) "ActionIds": "ACT-101,ACT-102", // Action IDs (comma separated) "ClearedDate": "2026-04-15T12:00:00Z", // Date (ISO 8601) when the action is scheduled to clear "LedgerDate": "2026-04-08T09:54:43Z" // Date (ISO 8601) when the action was cleared } ```Tracking Value Request Events
Tracking Value Request Events will issue an HTTP request to a specified URL (and any included parameters) when tracking requests are created. ```json // A POST example in JSON format { "CampaignId": 9876, // Program ID "ActionTrackerId": 12345, // Event Type ID "MediaPartnerId": 555, // Partner ID "ActionId": "ACT-778899", // Action ID "Amount": 150.00, // Action amount in account's currency "Currency": "USD", // Currency for the action "Oid": "ORD-554433", // Order ID // "items" collection: Breakdown of individual products in the action "items": [{join(items, i, "\{\"sku\":\"{i.sku}\",\"item_price\":{i.amt},\"category\":\"{i.cat}\",\"quantity\":{i.qty},\"cartamt\":{i.cartamt},\"rbt\":\"{i.rbt}\",\"name\":\"{i.name}\"\}")}], "EventDate": "2026-04-08T09:00:00Z", // Conversion date "IpAddress": "192.168.1.1", // IP Address of the device "RefClickId": "CLK9988776655" // Unique click identifier } ```Completed Job Events
Completed Job Events will issue an HTTP request to a specified URL (and any additional parameters) when a job has been completed for a [Report Export](https://integrations.impact.com/brand-api-reference/reference/report-export/report-export) or [Click Export](https://integrations.impact.com/brand-api-reference/reference/clicks/clickexport). ```json // A POST example in JSON format { "JobId": 10293847, // Unique ID of Job "JobType": "REPORT_EXPORT", // The type of Job "AccountId": 7744, // Account ID "StartDate": "2026-04-08T10:00:05Z", // The time the job started "EndDate": "2026-04-08T10:11:02Z", // The time the job completed "RecordsProcessed": 5240, // The number of records processed or generated "ApiJobDetailUri": "https://api.impact.com/jobs/10293847", // API URI to get more details about the job "ApiResultUri": "https://api.impact.com/jobs/10293847/result", // API URI to get the result of the output of the job "ResultDownloadUrlExp5": "https://download.impact.com/file?token=a1b2...&exp=5min", // URL to download the output (5-minute expiry) "ResultDownloadUrlExp15": "https://download.impact.com/file?token=a1b2...&exp=15min", // URL to download the output (15-minute expiry) "ResultDownloadUrlExp30": "https://download.impact.com/file?token=a1b2...&exp=30min", // URL to download the output (30-minute expiry) "ResultDownloadUrlExp60": "https://download.impact.com/file?token=a1b2...&exp=60min" // URL to download the output (60-minute expiry) } ```Publisher Application Events
{% hint style="success" %} **Note:** This functionality is in beta. Contact your CSM or our [support team](https://app.impact.com/support/portal.ihtml?createTicket=true&) if you'd like to test this feature. {% endhint %} Publisher Application Events will issue an HTTP request to a specified URL when a partner submits an application and each time the application is approved, rejected, or retracted. If a `PENDING` payload is delivered with empty data points, the system is designed to trigger updates as information becomes available. Subsequent successful deliveries will populate those previously empty fields, ensuring your records stay synchronized with the latest processed information. {% hint style="warning" %} **Important:** If you have [application workflows](/brand/what-would-you-like-to-learn-about/platform-features/review-partner-applications/automate-partner-application-processing) configured, they run before the webhook fires. The webhook fires with the resulting *Status*: `APPROVED` or `REJECTED` if a workflow processed the application, `PENDING` if no workflow applied, or `RETRACTED` if the partner withdrew the application. {% endhint %} The payload contents vary by *Status*. The example below shows a `PENDING` event, with comments indicating which fields appear for other statuses. ```json // A POST example in JSON format { "Status": "PENDING", // Status of application: PENDING, APPROVED, REJECTED, RETRACTED "ProgramId": "9876", // Program ID "TemplateTermsId": "4455", // Template Terms ID "ContractId": "112233", // Contract ID "ApplicationDate": "2026-04-09T08:30:00Z", // Date of application "PublisherSignerName": "Sarah Chen", // Publisher user processed by "PublisherId": "555", // Partner ID "Name": "Elite Content Creators", // Partner Name "BusinessModel": "SOCIAL_INFLUENCER", // Partner's primary business model "Address": "123 Marketing Way", // Street address "City": "Los Angeles", // City "State": "CA", // State "Country": "US", // Country // APPROVED, REJECTED, RETRACTED only "DecisionDate": null, // Date of decision // APPROVED only "ContractStartDate": null, // Date of contract start // REJECTED only "DeclineReason": null, // Reason for rejection // APPROVED, REJECTED only "AdvertiserSignerName": null, // Advertiser user processed by // PENDING only: Partner profile fields "Description": "A premium network of lifestyle and travel influencers.", // Partner profile description "Language": "en-US", // Language "PublisherSize": "M", // XS, S, M, L, XL "PastRelationship": "false", // Boolean indicating previous contract "MarketplaceApproved": "true", // Boolean indicating marketplace status "ReceivedPayout": "true", // Boolean indicating if they have received a payout // PENDING only: Media properties associated with the partner "properties": [{join(properties, i, "{\"platform\":\"{i.platform}\",\"verified\":\"{i.verified}\",\"url\":\"{i.url}\",\"category\":\"{i.category}\",\"reach\":\"{i.reach}\",\"engagementRate\":\"{i.engagementRate}\",\"audienceCountryPct\":\"{i.audienceCountryPct}\",\"audienceGenderPct\":\"{i.audienceGenderPct}\",\"audienceAgeRangePct\":\"{i.audienceAgeRangePct}\"}")}], // PENDING only: Creator demographic fields "CreatorIncome": "", // Household income "CreatorGender": "", // Gender "CreatorEthnicity": "", // Ethnicity "CreatorEducation": "", // Education level "CreatorRelationshipStatus": "", // Relationship status "CreatorParentalStatus": "", // Parental status "CreatorPronouns": "", // Pronouns "CreatorDOB": "", // Date of birth // PENDING only: Group IDs "GroupIds": "1001,1002,1003" // Comma-separated group IDs } ```Retry schedule reference
| Retry Attempt | Delay Before Retry |
|---|---|
| Retry 1 | +15 seconds |
| Retry 2 | +15 seconds |
| Retry 3 | +15 seconds |
| Retry 4 | +3 minutes |
| Retry 5 | +3 minutes |
| Retry 6 | +15 minutes |
| Retry 7 | +15 minutes |
| Retry 8 | +15 minutes |
| Retry 9 | +2 hours |
| Retry 10 | +2 hours |
| Retry 11 | +2 hours |
| Retry 12 | +6 hours |
| Retry 13 | +6 hours |
| Retry 14 | +6 hours |
| Retry 15 | +6 hours |
Important: You cannot modify the permissions of a user role once a predefined role has been applied.
Predefined roles reference
| Role | Description | | ----------------------------------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | **Account Administrator** | Admins have full access to all aspects of impact.com and can manage account settings, including adding or removing account users. | | **Analyst** | Analysts have view-only access to most reports and can review contracts. This role is best suited for users who primarily need to review and export reports from impact.com. | | **Finance** | The Finance role allows users to view financial reports, manage wallets and funding, and review contracts and template terms. This role is ideal for users who need to add funds and export financial documents from impact.com. | | **Implementation Specialist** | This role is intended for developers and technical users managing the impact.com integration (tracking, code, etc.) with their website and tech stack. | | **Performance Marketing Manager / Affiliate Manager** | This role is for performance marketing (and affiliate) managers using impact.com on a daily basis. They need full access to reports, contracts, and partner features. | | **Custom** | This role allows for custom user access, granting specific permissions on a granular basis. |Permissions
| Permission | Products applicable to | Level | Description | | ---------------------------------- | -------------------------------------------------------------------------- | -------------- | ---------------------------------------------------------------------------------------- | | Account Security Settings |• Performance
• Altitude
• Tag Manager
• Forensiq
| Manage | Manage user password and two factor authentication requirements. | | Account Users |• Performance
• Altitude
• Tag Manager
• Forensiq
| Manage | Invite users and manage user permissions. | | Action Inquiries | • Performance | Manage or View | View and approve or reject action inquiries. | | Applications | • Performance | Manage or View | View, approve, and decline partner applications. | | Blocking/Redirect Rules |• Performance
• Altitude
| Manage | Create, edit, and delete rules for blocking or redirecting traffic. | | Branding | • Performance | Manage | Customize the UI experience for your direct partners. | | Channels |• Performance
• Altitude
| Manage | Configure your additional marketing channels. | | Company Information |• Performance
• Altitude
• Tag Manager
• Forensiq
| Manage | Manage account information like name and address. | | Compliance Audit Queue | • Performance | Manage | Manage the compliance audit queue. | | Compliance Content Update | • Performance | Manage | Manage Compliance Content Update. | | Compliance Manager | • Performance | Manage | Compliance Officer for Fraud related communications. | | Compliance Queue | • Performance | Manage | Manage the compliance review queue. | | Compliance Settings | • Performance | Manage | Configure settings and compliance monitoring for partners, pages, keywords and websites. | | Compliance Web Change Compare | • Performance | Manage | Compliance Web Change Compare. | | Content |• Performance
• Altitude
| Manage | Create, edit, and delete content assets, syndications, and widgets. | | Content Labels | • Performance | Manage | Create, edit, and delete content labels. | | Creator Reporting | • Performance | Manage | Creator Reporting. | | Custom Notifications |• Performance
• Altitude
• Forensiq
| Manage | Create and share custom notifications. | | Custom Tags | • Tag Manager | Manage | Manage Custom Tags. | | Custom Tracking Domains | • Performance | Manage | Permission for accessing the custom tracking domains page. | | Custom Reports |• Performance
• Altitude
• Forensiq
| Manage | Build and manage custom reports. | | Dashboard |• Performance
• Altitude
| View | View the dashboard. | | Deals |• Performance
• Altitude
| Manage | Create, edit, and delete deals for partners. | | Deployments | • Tag Manager | Manage | Manage Deployments. | | Exception Lists | • Performance | Manage | Create, edit, and delete category, promo code, and SKU exception lists. | | Expire Partners | • Performance | Manage | Expire partners from your program. | | Feed Distribution |• Performance
• Altitude
| Manage | Manage feed distribution. | | Finance Reporting |• Performance
• Altitude
• Tag Manager
• Forensiq
| Manage | View finance reporting. | | Funding |• Performance
• Altitude
• Tag Manager
• Forensiq
| Manage | Fund your account and initiate manual funds transfers to partners. | | Impact Portal Information | • Performance | View | View and search through the portal, documentation, and release notes. | | Import Partners | • Performance | Manage | Bulk import partners to your program. | | Insights Reports |• Performance
• Altitude
• Forensiq
| View | View Insights reports. | | Library Tags | • Tag Manager | Manage | Manage Library Tags. | | Manage Creator Campaigns | • Performance | Manage or View | View, create, and edit creator campaigns. | | Manage Custom Fields | • Performance | Manage | Ability to manage custom fields; creating, updating, and deleting. | | Manage Dynamic Forms and Surveys | • Performance | Manage | Ability to manage dynamic forms and surveys; creating, updating, and deleting. | | Manage Funding Accounts | • Performance | Manage | Manage Funding Accounts. | | Manage Legal Entities | • Performance | Manage | Manage Legal Entities. | | Manage Newsletters | • Performance | Manage | Allow users to create, schedule, and send newsletters. | | Manage Performance Campaigns | • Performance | Manage | View, create, and edit performance campaigns. | | Manage Resources | • Performance | Manage | Create, edit, and archive resources for partners. | | Marketplace Listing | • Performance | Manage | Manage your program's marketplace listing. | | Media Sources |• Performance
• Altitude
| Manage | Manage your media sources. | | Messaging | • Performance | Manage | Manage the messaging features. | | Models | • Altitude | Manage | Manage Models. | | Partner Custom Value | • Performance | Manage | Designate custom tracking values for partners. | | Partner Discovery | • Performance | Manage | Discover, view the engagement stats of, and recruit new partners. | | Partner Emails | • Performance | Manage | Create emails to your partners. Does not include the ability to send. | | Partner Groups | • Performance | Manage | Create, assign, edit, and delete partner groups. | | Partners | • Performance | Manage | Manage your partners. | | Pending Payouts | • Performance | Manage or View | View, approve, modify, or reverse pending payouts to partners. | | Performance Reports |• Performance
• Altitude
| View | View performance reports. | | Phone Numbers | • Performance | Manage | Manage phone numbers. | | Product Catalogs |• Performance
• Altitude
| Manage | Manage the creation and distribution of product catalogs. | | Programs |• Performance
• Altitude
• Forensiq
| Manage | Add, edit, and remove programs in your account. | | Promo Codes |• Performance
• Altitude
| Manage | Manage promo codes available to partners. | | Proposals | • Performance | Manage | Approve, counter, or reject contract proposals from partners. | | Prospecting | • Performance | Manage | Access to prospecting features. | | Report Management |• Performance
• Altitude
| Manage | Allow a user to access the *More Reports* screen. | | Rules | • Tag Manager | Manage | Setup Rules. | | Sites | • Tag Manager | Manage | Setup Sites. | | SPOT Campaign Proposals | • Performance | Manage | Create and edit campaign proposals to partners. | | SPOT Campaigins | • Performance | Manage | View, create, and edit campaigns and placements. | | Send Partner Emails | • Performance | Manage | View, create, and edit campaigns and placements. | | Social Listening | • Performance | Manage | Social listening setup, search, prospecting and inviting. | | Social Monitoring Policy | • Performance | Manage | Social Monitoring Policy. | | Social Monitoring Summary | • Performance | Manage | Social Monitoring Summary. | | Social Monitoring Violations | • Performance | Manage | Social Monitoring Violations. | | Suspend Partners | • Performance | Manage | Suspend and unsuspend partners from your program. | | Tasks | • Performance | Manage or View | Create, assign, update, and delete tasks. | | Tracking | • Altitude | Manage | Manage tracking settings: web services, action tracker, and branded URL integrations. | | Technical Settings |• Performance
• Tag Manager
• Altitude
• Forensiq
| Manage or View | Manage technical settings. | | Template Term Rules | • Performance | Manage | Create, edit, and delete rules that apply to all template terms. | | Template Terms | • Performance | Manage or View | Create, view, edit, and delete template term. | | Template Term Administrator | • Performance | Manage | Template Term Administrator. | | Test Actions | • Performance | Manage | Manage test actions. | | Third Party Javascript Integration | • Performance | Manage | Permission for accessing the third party integration page. | | Tracking |• Performance
• Altitude
| Manage | Manage tracking settings: web services, action tracker, and branded URL integrations. | | Variables | • Performance | Manage | Setup Variables | | View Custom Fields | • Performance | Manage | Ability to view custom fields. | | View Dashboard | • Performance | Manage | View Dashboard | | View Dynamic Forms and Surveys | • Performance | Manage | Ability to view dynamic forms and surveys. | | View Technical Settings |• Performance
• Tag Manager
• Forensiq
| Manage | View technical settings | | Web Monitoring Policy | • Performance | Manage | Web Monitoring Policy | | Web Monitoring Summary | • Performance | Manage | Web Monitoring Summary | | Web Monitoring Violations | • Performance | Manage | Web Monitoring Violations | | Workflows Manage | • Performance | Manage | Manage Workflows and the Triggers, Actions, and Rules |Columns reference
| Column | Description | | ----------------- | ---------------------------------------------------- | | Role Name | The name of the custom role. | | Product | The product category assigned to the user role. | | Created By | The account user who created the custom role. | | Created Date | The date on which the custom role was created. | | Last Updated By | The last account user to modify the custom role. | | Last Updated Date | The date on which the custom role was last modified. | | Status | The status of the custom role. |Warning: Archiving a custom role removes it from the list of custom role options. You will lose all the settings assigned to this custom role once you Archive it. If the custom role is assigned to 1 or more users, this option will be unavailable.
Note: You can assign predefined impact.com user roles or create custom user roles.
Columns reference
| Column | Description | | ----------------- | ------------------------------------------------------------ | | Group Name | The name of the user access group. | | Users Assigned | The number of users assigned to the access group. | | Created By | The user who created the access group. | | Created Date | The date the user access group was created. | | Last Updated By | The user who last made adjustments to the user access group. | | Last Updated Date | The date user access group was last updated. | | Status | The current status of the user access group. |Basic Info reference
This category contains your profile information. Except for your marketplace email address, all of these settings are private. | | | | ---------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | **User Setting** | **Description** | | Email Address | The email address with which you will receive impact.com newsletters, alerts, and messages. | | Password | The password for your impact.com account, You cannot view your current password, but you can change it here. | | Phone Number (2FA) | Your phone number. This number will be used for two-factor authentication. | | Language Locale | Your preferred language. If you changed your preferred language, log out and back into the platform to see it in the new chosen language. | | Send as email address | [Connect your personal email to your impact.com account](/brand/what-would-you-like-to-learn-about/platform-features/reach-out-to-partners/emails/connect-your-personal-email-to-your-impactcom-account) to send emails to prospective partners directly from your email address. | | Marketplace Email Address | The email address that partners can reach you at. | | Marketplace Email Forwarding | You can hide your email from the marketplace and just have messages sent to you through impact.com to your email address. | | Newsletter Email Address | This email address will receive partner promotions and messages. |Security reference
This category contains your security and two-factor authentication (2FA) settings. Learn more about [impact.com's 2FA](/other/reference-documentation/two-factor-authentication-faqs). | | | | --------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------- | | **User Setting** | **Description** | | Default Verification Method | You can have multiple 2FA verification options enabled for your account. Use this dropdown list to select which method to use as the default. | | Authenticator App | Set up or reset your authenticator app. Learn more about [resetting the app](/other/reference-documentation/reset-your-authenticator-app-for-2fa). | | Text Message | Set up or change your text message 2FA settings. | | Email Address | The email address to which we will end security codes. | | Devices and Activity | View recent devices and activity for your authenticated devices. |Public Profile reference
This category contains your basic information, like your name, and will be available to view in the Brands Marketplace. | | | | ---------------- | ---------------------------------------------------------------------------------------------------- | | **User Setting** | **Description** | | Profile Image | Upload your headshot or your company logo so other accounts can attach a face to your name. | | First Name | Your preferred first name. | | Last Name | Your preferred last name. | | Work Number | The phone number you prefer other account holders to reach you at. | | Cell Number | A secondary number that other account holders can reach you at. | | Skype Handle | Your Skype handle. | | LinkedIn Profile | The link to your LinkedIn profile. | | Private Profile | You can hide your profile information, like your phone number, from other accounts. | | Email opt-in | Toggle receiving emails from impact.com about upcoming webinars, events, industry reports, and more. |Email Alerts reference
| | | | ---------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | **User Setting** | **Description** | | Alternate Email | Select  **\[Radio button]** if you want to use either your current email address or an alternative email address for all email notifications. |Digest Settings reference
These settings have to do with digest emails, which are automated messages that are meant to keep you informed of account events. These can require action, like reviewing contract proposals. | | | | ---------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | **User Setting** | **Description** | | Delivery Time |From the \[Drop-down menu] select when you want to receive a weekly digest email. You can pick between five choices.
• Morning (4 AM)
• Midday/noon (12 PM)
• Afternoon (5 PM)
• Evening (9 PM)
• Midnight (12 AM)
| | Time Zone | From the  **\[Drop-down menu]** pick what time zone you are located in. [Learn what time zones we support](/other/reference-documentation/supported-currencies-and-timezones). | | Day of Week | From the  **\[Drop-down menu]** pick what day of the week you want to receive your weekly digest email. |Permissions
* Manage team * Billing * Manage microsite hosting and identity * Integration management * Manage API keys * View programs * Manage programs * Manage forms * View participants * Manage participants * Review and manage [pending referrals](/brand/what-would-you-like-to-learn-about/advocate-program/manage-advocate-participants/referrals-and-events/review-pending-referrals-for-advocate) * Data management * Reports and analyticsPermissions
* View programs * Manage programs * Manage forms * View participants * Manage participants * Review and manage [pending referrals](/brand/what-would-you-like-to-learn-about/advocate-program/manage-advocate-participants/referrals-and-events/review-pending-referrals-for-advocate) * Data management * Reports and analyticsPermissions
* View programs * View participants * Manage participants * Reports and analyticsPermissions
* View programs * View participants * Reports and analyticsColumns & filters
| | | | -------------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | **Program** | Select the specific program whose connections you want to view or edit. | | **Type** | Refers to the type of data this connection processes (e.g., conversion data, action modifications, etc.) | | **Direction** | Refers to the direction of the data that this connection supports: *Inbound* is data coming into impact.com, *Outbound* is data going out of impact.com to another platform. | | **Method** | Refers to the transfer method this connection uses: *FTP, SFTP, or Email* are currently supported. | | **Encryption** | Shows the encryption key pair, if available. Encryption is only available for inbound connections (uploads to impact.com), not outbound (downloads from impact.com). | | **Status /Last Processing Status** |Refers to the latest status for the connection:
• None
• In Progress — data transfer via this connection is currently in progress.
• Completed — data transfer via this connection has recently been completed.
• Failed — data transfer via this connection has recently failed; view the connection history for details.
| | **Name** | Given name of an existing connection. | | **Last Active** | Refers to the last time this connection's status was updated. | |  **\[More]** | Hover over a connection to see this option. Here, you can review the actions you can take for this connection: *Edit* or *View History* to see the status history for this connection. |Connector terminology
| Term | Description | | ------------------ | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | Name | Provide a name that describes the connection. E.g., *Upload Aggregate Performance Data*. | | Direction | The direction of the data that this connection supports: *Inbound* is data coming into impact.com, *Outbound* is data going out of impact.com to another platform. | | Data Type | The type of data this connection processes (E.g., conversion data, action modifications, etc.). | | Method | The transfer method this connection uses, E.g., FTP, SFTP, or Email. | | Methodology | The transfer methodology. *Inbound* connections support “Push to Impact” and “Pull from 3rd Party”. *Outbound* connections support “Pull from Impact”. | | Connection Details | The connection details that will be required is dependant on a combination of the chosen *Direction*, *Method* and *Methodology*. In some cases the you will need to provide details and in other cases impact.com will provide the details. |Warning: All attachments in an email should match the wildcard pattern, or the email will be ignored. Attached files prefixed with receipt_ or result_ will be ignored, because they are reserved for receipt or result files.
Connector terminology
| Term | Description | | ------------------ | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | Connection Name | Provide a name that describes the connection. (E.g., Download Aggregate Performance Data.). | | Direction | The direction of the data that this connection supports: Inbound is data coming into impact.com, Outbound is data going out of impact.com to another platform. | | Data Type | The type of data this connection processes (E.g., conversion data, action modifications, etc.). | | Method | The transfer method this connection uses, (E.g., FTP, SFTP, or Email.). | | Methodology | The transfer methodology. Inbound connections support “Push to Impact” and “Pull from 3rd Party”. Outbound connections support “Pull from Impact”. | | Connection Details |The connection details that will be required is dependant on a combination of the chosen Direction, Method and Methodology.
In some cases the you will need to provide details and in other cases impact.com will provide the details.
| {% hint style="info" %} **Note:** Read more about how to [Give data to impact.com](/brand/what-would-you-like-to-learn-about/account-administration/account-settings/send-data-to-impactcom/create-a-data-upload-connection). {% endhint %}SubAccountName,Discount,Revenue,Quantity,AdId,Cost,ReferringURL,AdName,AdCampaignId,EventDateTimeStart,OperatingSystem,DeviceType,EventType,MediaValue1,EventDateTimeEnd,ProductCategory,CampaignId,MediaId
"Some Partner",0.00,58.49,1,13564977,3.41,http://www.partner.com/email/onlineversion.jsp?dh_ABDA1546291792698~1,"Wired Plans",1554194,"2019-01-01 05:02:39 EST","Windows 10",Desktop,item_sale,,"2019-01-01 23:59:59 EST",Phones,15973,5343
"Some Partner",0.00,99.99,1,13564977,7.62,http://www.partner.com/email/onlineversion.jsp?dh_ABDA1546291792698~1,"Wired Plans",1554194,"2019-01-01 07:04:23 EST","Windows 10",Desktop,item_sale,2661135,"2019-01-01 23:59:59 EST",Phones,15973
Column reference
| Target Column Name | Type | Required* | Description |
|---|---|---|---|
| CampaignId | Integer | Yes | impact.com's program Id. |
| EventDateTimeEnd | Date | Yes | DateTime corresponding to the end of the event in the following format: yyyyMMddd hh:mm:ss z (eg: 2023-10-18 23:59:59 EST). |
| EventDateTimeStart | Date | Yes | The DateTime corresponding to the start of the event in the following format: yyyyMMddd hh:mm:ss z (eg: 2023-10-18 09:23:67 EST). |
| MediaId | Integer | Conditionally, if MediaValue1 is not provided | The unique impact.com-associated partner Id. |
| MediaValue1 | String | Conditionally, if MediaId is not provided | A unique identifier from a third-party partner. This field accepts any alphanumeric value. If using MediaValue1, the value must be mapped. See custom partner mappings below for more information. |
| AvgViewsPerUniqueViewer | Integer | Conditionally | Average views per unique viewer. |
| Bounces | Integer | Conditionally | The number of subscribers who experience emails bouncing, as tracked by the third-party platform. |
| Calls | Integer | Conditionally | Number of calls. |
| Clicks | Integer | Conditionally | The number of clicks on the ad that was served. |
| Conversions | Integer | Conditionally | The number of conversions generated by the ad. |
| ConversionsRejected | Integer | Conditionally | The number of conversions rejected after validation. |
| Cost | Decimal | Conditionally | The value of the cost. |
| Delivers | Integer | Conditionally | The count of emails or direct mails delivered to consumers through the third-party platform during the Ad Campaign. |
| Discount | Decimal | Conditionally | The value of the discount. |
| Impressions | Integer | Conditionally | Number of impressions of the ad that were served. |
| Margin | Decimal | Conditionally | An amount field for default or approved actions, calculated as Sale Amount - Goods Cost. |
| OfferClicks | Integer | Conditionally | The number of offer clicks. |
| Opens | Integer | Conditionally | The count of emails opened by consumers through the third-party platform for the campaign. |
| PageLikes | Integer | Conditionally | The number of page likes. |
| Revenue | Decimal | Conditionally | The value of the revenue. |
| Sends | Integer | Conditionally | The number of emails or direct mails that were sent to consumers through the third-party platform during the ad campaign. |
| SocialUniqueViewers | Integer | Conditionally | The number of social viewers. |
| Spots | Integer | Conditionally | The third-party spots. |
| Unsubscribes | Integer | Conditionally | The number of subscribers that unsubscribed from receiving promotional emails or direct mails as tracked by the third-party platform. |
| ViewThroughConversions | Integer | Conditionally | The number of view through conversions. |
| WebsiteClicks | Integer | Conditionally | The number of clicks on the website. |
| ActionTrackerId | Integer | No | The unique identifier of the event type (formerly known as an action tracker). |
| AdCampaignGroupId | Integer | No | The unique Id associated with the third-party ad campaign group. |
| AdCampaignGroupName | String | No | The name of the third-party ad campaign group. Ad campaign groups are used to simplify managing campaigns by bundling them together. |
| AdCampaignId | Integer | No | The unique Id assigned to the campaign in the third-party marketing platform. |
| AdCampaignName | String | No | The name associated with each of the campaigns in the third-party marketing platform. |
| AdDistributionType | String | No | The third-party ad distribution channel, for example Google Search. |
| AdGroupId | Integer | No | The unique Id associated with the third-party ad group. |
| AdGroupName | String | No | The third-party ad group name of the ad that triggered the click. |
| AdId | String | No | The Id of the third-party advert. |
| AdName | String | No | The name of the advert in the third-party platform. |
| AdNetwork | String | No | The name of the third-party ad network on which the ad was placed. |
| AdPlacement | String | No | The third-party ad placement of the ad triggering the click. |
| AdPosition | String | No | The order in which your ad appears on a page in relation to other ads. |
| AdSize | String | No | The size of the ad. |
| AdType | String | No | The third-party ad type. |
| AuctionCost | Decimal | No | Cost of the auction. |
| AveragePosition | Integer | No | Statistic that describes how your ad typically ranks against other ads. This rank determines in which order ads appear on the page. |
| Browser | String | No | The device browser, for example Safari or Firefox. |
| City | String | No | The city the user was located in when the ad was served. |
| Country | String | No | The country the user was located in when the ad was served. |
| CustomerEmail | String | No | The customer's email. |
| CustomerId | String | No | Third-party Id of the customer. |
| CustomerSegment | String | No | The third-party segment the customer is assigned to. |
| DataCost | Decimal | No | The cost of data. |
| DeviceName | String | No | The name of the device. |
| DeviceType | String | No | The type of device to which the advert was served. |
| EventName | String | No | The third-party event's name. |
| EventType | String | No | The type of event that took place. |
| ImpactAdId | Integer | No | The Id of the impact.com advert. |
| Keyword | String | No | The bid keyword that matched the search. |
| KeywordId | Integer | No | The third-party bid keyword Id associated with the bid keyword. |
| KeywordRelevance | String | No | How closely the elements of your ad campaign match the search keywords. |
| LandingPageRelevance | String | No | How closely the elements of your landing page the search keywords. |
| LandingPageURL | String | No | The URL of the landing page. |
| LandingPageUserExperience | String | No | A measure that AdWords uses to estimate how relevant and useful your websites landing page will be to people who click your ad. Landing pages with higher ratings are usually well organized and have text that relates to a persons search terms. |
| MatchType | String | No | The type of match that is achieved by the search engine. |
| MaxCPC | Integer | No | Max bid that you're willing to pay for a particular campaign or ad in your paid search platform. |
| Method | String | No | The mechanism used for inserting the record. Commonly used methods are Insert, Update, Replace, or Delete. |
| Money1 | Decimal | No | A miscellaneous money parameter. |
| Money2 | Decimal | No | A miscellaneous money parameter. |
| Money3 | Decimal | No | A miscellaneous money parameter. |
| MSA | String | No | An acronym for Metropolitan Statistical Area: the user's metropolitan area, where the ad was served. |
| Numeric1 | Integer | No | A miscellaneous numeric parameter. |
| Numeric2 | Integer | No | A miscellaneous numeric parameter. |
| Numeric3 | Integer | No | A miscellaneous numeric parameter. |
| OperatingSystem | String | No | The device's operating system: iOS, Android, Windows, Mac. |
| Param1 | String | No | A miscellaneous tracking parameter. |
| Param2 | String | No | A miscellaneous tracking parameter. |
| Param3 | String | No | A miscellaneous tracking parameter. |
| Param4 | String | No | A miscellaneous tracking parameter. |
| PricingModel | String | No | The pricing model employed. |
| ProductCategory | String | No | The product's category. |
| ProductCategoryId | Integer | No | The third-party product category Id. |
| ProductId | String | No | The product Id or SKU of the product featured in the clicked ad. |
| ProductSubCategory | String | No | The subcategory of the product. |
| QualityScore | Integer | No | An estimate of the quality of your ads. |
| Quantity | Integer | No | The quantity of the product made available on the ad. |
| ReferringDomain | String | No | The domain that made the referral. |
| ReferringURL | String | No | The referring URL. |
| Region | String | No | The region the user was located in when the ad was served. |
| SearchText | String | No | The search term the user entered on the search engine. |
| SharedId | String | No | A tracking value shared with the advertiser. |
| SubAccountId | Integer | No | The sub affiliate or partner Id on the impact.com platform. |
| SubAccountName | String | No | The name of the sub-affiliate or partner. |
| SubId1 | String | No | A tracking value that is included in data warehouse reporting. |
| SubId2 | String | No | A tracking value that is included in data warehouse reporting. |
| SubId3 | String | No | A tracking value that is included in data warehouse reporting. |
| TargetMarketSize | String | No | Size of the target market. |
| Text1 | String | No | A miscellaneous text parameter. |
| Text2 | String | No | A miscellaneous text parameter. |
| Text3 | String | No | A miscellaneous text parameter. |
| TrafficSource | String | No | The paid search media partner traffic source. |
| TrafficType | String | No | The traffic category or type, used in CPC/CPL/CPA. |
| UniqueClicks | Integer | No | The number of unique clicks. |
| UniquePeopleConverting | Integer | No | The unique number of people converting. |
| UniqueViewers | Integer | No | The unique number of viewers. |
| UserAgent | String | No | The user agent string that tracks the user's browser. |
Filter reference
| Filter | Description | | ----------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | | Search box | Search for the FTP file submission using the file name or ID. | | Type |Filter for the file submission type:
• Conversions: Conversion data (i.e., actions).
• Modifications: Reversals or modifications when something about an action has changed, like an order gets canceled.
• Catalog: A product catalog data feed that holds a list of your products and their metadata.
| | Status | The current status of the FTP file submission. | | Data Source | Filter by the source from which the file was submitted. |# Self-Serve Requests Overview impact.com lets you submit self-serve requests via step-by-step checklists to add new features or add-ons to your account without contacting support. The checklist helps you define what you want to add and how it should be configured, so everything is set up correctly. Provide as much detail as possible in the checklist, so that our team has all the necessary information to support if needed. You can submit requests for: * [**New event types**](https://help.impact.com/brand/what-would-you-like-to-learn-about/account-administration/account-settings/self-serve-requests/create-a-new-event-type)**:** Create, configure, and test a new tracking [event type](/brand/what-would-you-like-to-learn-about/platform-features/event-types/event-types-explained) from start to finish. * [**New programs**](/brand/what-would-you-like-to-learn-about/account-administration/account-settings/self-serve-requests/request-a-new-program)**:** Provide setup details to request a new [program](https://help.impact.com/brand/what-would-you-like-to-learn-about/account-administration/program-settings/program-management/create-a-program-and-add-users#program-types-reference) for your impact.com account. # Request a New Program Follow these steps when you need impact.com to add a new program to your account. The checklist collects the setup details we need to configure your program. If you have permission to create programs directly, see [*Create a Program & Add Users*](/brand/what-would-you-like-to-learn-about/account-administration/program-settings/program-management/create-a-program-and-add-users) instead. 1. From the top navigation bar, select  **\[User profile] → Settings**. 2. On the left, under *General*, select [**Manage Programs**](https://app.impact.com/secure/advertiser/tracking-settings/actiontracker/view-actiontracker-flow.ihtml). 3. In the upper-right corner, select **Create Program**. 4. Complete the information in the following main sections:
Overview
Provide high-level details about the new program you want to create. This includes basic setup, funding, contacts, and technical information. 1. **Program Information** 1. Indicate the number of [new programs](https://help.impact.com/brand/what-would-you-like-to-learn-about/account-administration/program-settings/program-management/create-a-program-and-add-users#program-types-reference) you want to add to your account. 2. Provide a name for the new program. 2. **Funding** 1. Confirm whether you’ll fund the new program in the same currency as your existing programs. The program will be invoiced in your chosen currency, and this can’t be changed once the account is active. 2. Choose your invoicing option — a separate invoice for the new program, or a combined invoice listing the charges for each program individually. 3. Since launching a new program may affect your contract, indicate if you’d like to review your agreement with an impact.com representative before going live. 3. **Contacts** 1. Confirm if your current team will manage the new program. 2. Provide the names and emails of your technical contacts assigned to this project. 4. **Technical Details** 1. Enter the website domains and subdomains associated with the new program. 2. Enter the default landing page. 3. Select the option that best describes what [event types](/brand/what-would-you-like-to-learn-about/platform-features/event-types/event-types-explained) you want to track.Mobile Events (Optional)
Complete this section only if your new program includes mobile app tracking. Provide the following details for app conversions to be tracked accurately. 1. **General Details** 1. Indicate which platforms support the mobile app, e.g., iOS or Android. 2. Provide the names of the apps for which you want to track conversions. 3. Specify the number of [event types](/brand/what-would-you-like-to-learn-about/platform-features/event-types/event-types-explained) you want to track within each mobile app and their names. 4. Indicate the type of commission you’ll offer partners for driving mobile events like app installs or purchases. 2. **Technical Details** 1. Indicate whether your mobile apps use a [Mobile Measurement Partner](/brand/what-would-you-like-to-learn-about/platform-features/tracking/mobile-app-tracking) (MMP) or [Customer Data Platform](https://www.twilio.com/en-us/resource-center/what-is-a-customer-data-platform) (CDP) to send conversion data. 2. If you know it, specify the integration method for your mobile app.Confirmation
Review the details you’ve provided in all sections, then submit the checklist to have our team begin setup.Request Received
Your request is complete. An impact.com representative will review your submission and be in touch.Overview
1. Indicate which event type you would like to add to your program (standard or mobile). Refer to [Event Types Explained](/brand/what-would-you-like-to-learn-about/platform-features/event-types/event-types-explained) to get a brief overview of event types. 2. **Technical Contacts (optional):** Your technical contacts who will be working through the integration, as well as anyone else who should be looped into this integration.Standard Events (General Details)
If you selected the standard event section, complete the information associated with your new standard event type: 1. How many event trackers do you want to add? 2. The event type name, e.g., “Online Sale” to record the data of a sale. 3. Event type flow: How the conversion event would take place? E.g., a user visits an online store, adds a product to their cart, and proceeds to checkout. 4. What is the commission structure for the event type? Choose between paying the partner a fixed fee, a revenue percentage, or a combination of both for driving a conversion event. 5. Relationship with existing event types, if any. 1. For example, you can require one event to happen before another (e.g., a lead that later converts to a sale) by creating [chained event types](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/actions-and-payouts/actions/track-your-conversion-funnel-using-chained-actions).Standard Events (Technical Details)
1. Enter the domains and sub-domains associated with the event type. 2. Specify the checkout engine associated with this event type, e.g., Shopify. If this field doesn’t apply to you, enter NA (Not Applicable). 3. If you know what integration method you’re using, select the method from the drop-down menu. Refer to our [available integrations](https://integrations.impact.com/integration-guides/for-brands) in our Integrations Portal.Mobile Events (General Details)
If you selected the mobile event section, complete the information associated with your new mobile event type: 1. How many event trackers do you want to add? 2. The event type name, e.g., App install to record when a customer installs a brand’s defined app. 3. The operating system for which the app is built. 4. Name of the app. 5. Commission structure for the event type. Choose between paying the partner a fixed fee, a revenue percentage, or a combination of both for driving a conversion event.Mobile Events (Technical Details)
1. Indicate whether you’re using a [Mobile Measurement Partner](https://integrations.impact.com/integration-guides/for-brands/plugin-integrations/mmp-mobile-measurement/integrate-with-adjust) (MMP). 2. If you know what integration method you’re using, select the method from the drop-down menu. Refer to our [available integrations](https://integrations.impact.com/integration-guides/for-brands) in our Integrations Portal. 3. Indicate whether you’re already using an MMP to track other events.Confirmation
Your request is complete, and an impact.com representative will review your request and be in touch.Basic Information
| | | | ------------ | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | **Field** | **Description** | | Name | Enter your brand's name into the field and select **Save**. | | Website | From the drop-down menu, select *https* if your website is served securely or *http* if it is not. Enter your domain name. | | Industry | Select your industry from the drop-down list. You can further refine your industry using the secondary and tertiary drop-down lists. | | Phone Number | From the drop-down menu, select the country / region from which your phone number originates, then enter your phone number. You can store up to 2 phone numbers on your account. | | Timezone | View the time zone that impact.com has registered for you. This cannot be changed. |Addresses
| | | | ----------------- | -------------------------------------- | | **Field** | **Description** | | Corporate Address | Enter your business's mailing address. |Contacts
Designate specialized contacts for your account. You can add either an existing account user or a new contact. | | | | ------------------ | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | | **Field** | **Description** | | Technical Contact | This person is your company's point of contact for technological concerns. They handle the technology implementation for your business. | | Commercial Contact | This person is your company's point of contact for business dealings. They handle legal issues, contracts, and anything business-related. | | Security Contact | This person is your company's point of contact for matters related to compliance and security policies. They handle security- and compliance-related issues for your business. |What happens with my contracts after my account closes?
When impact.com closes down your brand account, all your contracts with partners will expire, and any actions from the date of closure onward are rejected.What happens with links after my account closes?
If you still have a promotional link posted anywhere on your partner media properties, and a customer clicks on that link, they should receive an error message stating the link is expired or be directed to a dead page. If the link is still active, no crediting or tracking will take place and the action will be rejected.1. Setup
* Enter a suitable name into the **Token Name** text field. * Add a **Description** that describes the purpose of the token for your reference in the future. * Specify the **API Version** that the token will be compatible with. We suggest using the latest API version, which is also the default choice. * Select **Next**.2. Contact Information
* Select a **Primary Contact** from the drop-down menu. We'll be in touch with the primary contact about development updates. * Optionally, add email addresses for developers who should know about updates related to the access token. This is handy when creating tokens for developers who are not account users. * Select **Next**.3. API Scopes
* Toggle an API category on, then check the checkboxes on the left to select the access scopes that you would like to allow on your API token. * You can clear all scopes by clicking the **Clear All** button near the top-right of the page.4. Select Create
* Finally, select **Create** on the lower right of the page.Overview
* You can update the contents of the **Token Name** or **Description** text fields. * You will also be able to update the **API Version** if the access token is configured for an API version older than the latest.API Credentials
* On this page, you're able to select a different **Primary Contact** from the dropdown menu, if required. * Optionally, you can add or remove email addresses for developers who should included in updates related to the access token. * You can select **Copy** to copy the *Account SID*, which is the token's unique API identifier. In some applications, this is used as a *Username*. * Select **Copy** to copy the *Auth Token*. In some applications, this is used as a *Password*. * You may also choose to select **Reset Token**, to reset the *Auth token* and revoke all associated token authorization. If you are certain you would like to perform this action, select **Reset Token** again from the confirmation box.API Scopes
* Toggle on or off and then check or uncheck the checkboxes on the left to select the access scopes that you would like to allow for the API token. * You can clear all scopes by clicking the **Clear All** button near the top-right of the page.Update
* When you have finished editing the token, select **Update** on the lower left of the page, then select **Update** again from the confirmation box, to confirm the changes. * You may also select **Disable** to disable the token, or **Delete** to permanently remove it. Either disabling or deleting the token will take effect immediately and any new requests that try to make use of the token will be disallowed.Filter reference
| Filter | Description | | ------------------ | -------------------------------------------------------------------------------------------------------------- | | **Search by Name** | Enter all or part of the names of the tokens you would like to view. | | **Created On** | Select whether you'd like to view tokens created in the *Last 7 days*, *Last 30 days*, or *More than 30 days*. | | **State** | Select the state of the tokens you'd like to view, either **Enabled** or **Disabled**. | | **Clear All** | Select **Clear All** if you need to reset the search filters. |Menu reference
| Menu Item | Description | | ------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | **Duplicate** | Create a copy of the token with the same access rights and settings. | | **Reset** | Reset the token. A new API token will be generated, and the auth token value will change. Be sure to add the new auth token value to any existing integrations, because the previous auth token value will no longer pass authorisation checks. | | **Upgrade Version** | Update the API version that the token is compatible with. | | **Disable** | Disable the token so it cannot be used for authentication. | | **Delete** | Remove the token completely. |This determines the file type of the action feed:
• XML delivers the data in a Extensible Markup Language (XML) file.
• TAB delivers the data in a .txt file with items separated by tabs.
• PIPE delivers the data in a .txt file with items separated by pipes (
| | **Delivery Method** | Choose your preferred delivery method: impact.com FTP (i.e., you pull your action feed from our FTP servers), Partner FTP (i.e., we send the action feed file to your FTP server), or Email (i.e., we email this file as an attachment to an email address). | **Customize the action feed** Once the action feed is enabled, you can always disable or change details about it—like the frequency, data format, and more. 1. From the top navigation bar, select  **\[User profile] → Settings**. 2. In the left column, scroll to the *Technical* section. 3. Select **Event Notifications**. 4. In the top of the screen, select the **Data Feeds** tab. 5. On the right side of the screen, select  **\[Edit]**. Refer to the description list in the previous section for details on each setting. #### Understand the action feed file The action feed file can be read using a plain text editor or imported into a spreadsheet. See the table below for reference to the headers for **Action Feed Version 5 (V5)**.Action Feed V5 Header Reference
| | | | | -------------------- | ------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | **Field** | **Format** | **Description** | | `AdvertiserId` | Integer | The unique advertiser account ID to which the action posted. | | `CampaignId` | Integer | The unique ID of the campaign to which the action corresponds. | | `CampaignName` | String | The name of the campaign to which the action corresponds. | | `ActionTrackerId` | Integer | The unique ID of the action tracker to which the action corresponds. | | `ActionTrackerName` | String | The name of the action tracker to which the action corresponds. | | `TemplateTermName` | String | The name of the template term to which the action corresponds. | | `MediaPartnerId` | Integer | The unique media partner ID to which the action was credited. | | `MediaPartnerName` | String | The name of the media partner to which the action was credited. | | `ActionId` | String | The unique ID that impact.com has assigned to the action. | | `Status` | String |Important: This is a deprecated field and is not available in the latest version of the Action Feed (version 4).
An action can have one of the below statuses:
Default: The status of the action when it is first created. If no changes are made to the action, then this would remain as the status.
Approved: The advertiser decided this was a valid action, but the advertiser can still make a change before the locking date.
Rejected: The advertiser decided this was an invalid action, so the media partner should not be paid out.
Modified: The advertiser decided that part of the action was invalid (e.g., the customer returned an item in the order) so the payout was reduced.
Note: All actions with an over limit status can be approved manually by the advertiser.
Over Limit - Weekday Cap: The action occurred after the weekday cap was already met.
Over Limit - Weekend Cap: The action occurred after the weekend cap was already met.
Over Limit - Budget: The action occurred after the budget specified on the insertion order was already met.
Over Limit - Action Cap: The action occurred after the maximum number of actions specified on the insertion order was already met.
Over Limit - IO Expired: The action occurred after the insertion order was terminated or expired.
Over Limit - Concurrent Calls: The action occurred after the number of concurrent calls specified on the insertion order was already met.
| | `State` | String | This value is a status indicating advertiser response to the action, with one of the following values: "APPROVED", "PENDING", or "REVERSED". This value cannot be changed after the action’s locking date. | | `ModificationReason` | String | Important: This is a deprecated field and is not available in the latest version of the Action Feed (version 4). | | `AdId` | Integer | The unique ID of the ad with which the consumer interacted to initiate the action. | | `ClientCost` | Decimal (8,2) | The net “cost” of the action to the advertiser. | | `Payout` | Decimal (8,2) | The payout to be received by the media partner. For modified actions, this is the net payout. For over limit actions, the payout is $0.00. | | `DeltaPayout` | Decimal (8,2) | The change in the payout from the previous state. For example, if the advertiser modified the action as a result of a customer return, this value represents the negative adjustment in the payout. If the action has not been modified, this will be the same value as Payout. | | `IntendedPayout` | Decimal (8,2) | The payout of the action before it was modified. If the action has not been modified, this will be the same value as Payout. | | `Amount` | Decimal (8,2) | The sales amount, or revenue, of the action. This value is only relevant for pay-per-sale events. | | `DeltaAmount` | Decimal (8,2) | The change in the sales amount if the action has been modified. If the action has not been modified, this will be the same value as Amount. | | `IntendedAmount` | Decimal (8,2) | The sales amount before the action was modified. If the action has not been modified, this will be the same value as Amount. | | `Currency` | String (3) | The currency code that the action was submitted with (currency in advertiser settings is the default if currency code value is not submitted). | | `OriginalCurrency` | String (3) | The original currency code detected with the action. | | `ReferringDate` | Timestamp, ISO 8601 | The date and time of the referral associated with the action. This will be the same as the EventDate for actions batched without a ClickId. | | `EventDate` | Timestamp, ISO 8601 | The date and time that the event took place. | | `CreationDate` | Timestamp, ISO 8601 | The date and time when the action was processed and created in the impact.com system. | | `LockingDate` | Timestamp, ISO 8601 | The date when the action locks. After this date, the action cannot be modified by advertiser, and it becomes payable to the media partner. | | `ClearedDate` | Timestamp, ISO 8601 | If the media partner has been paid on this action already, this is the date and time when the funds were transferred to their account. | | `ReferringType` | String | The type of referral corresponding to this action. For example, ‘CLICK\_COOKIE’ for a click referral, or ‘REPORTED\_PARTNER\_ID’ if the action was batched with a media partner ID. | | `ReferringDomain` | String | The URL where the click referral came from. | | `IpAddress` | String | The customer's IP Address. | | `PromoCode` | String (64) | The promo code that was submitted with the action, if there was one. | | `Oid` | String (64) | The unique, trackable order ID of the action. | | `CustomerId` | String (50) | The customer ID submitted with the action. | | `CustomerPostCode` | Numeric | The customer’s postal code, if it was submitted with the action. | | `CustomerStatus` | String (40) | The customer’s status (New or Returning), if it was submitted with the action. | | `Note` | String (255) | A note can include any extra information the advertiser wants to include in the action. If a Note was submitted with the action, it will appear here. | | `CallerId` | Integer | If this was a Call Tracking action, the required CallerId value for the action will appear here. | | `CustomerArea` | String | The geographical area of the customer, if it was detected with the action (i.e. DMA code). | | `CustomerCity` | String | The city of the customer, if it was detected with the action. | | `CustomerRegion` | String | The region of the customer, if it was detected with the action. | | `CustomerCountry` | String | The country of the customer. | | `SharedId` | String (32) | This value is specific to the media partner, but available to both the media partner and advertiser. | | `Items` | String (255) | Item-level category, sku, amount, quantity, payout, name, item rebate, and item list (respectively) separated by the “^” character. Multiple items are separated by the “\~” character. |Settings reference
{% hint style="info" %} **Note:** Some settings are only available to specific impact.com editions or add-ons. [Contact us](https://app.impact.com/support/portal.ihtml?createTicket=true&&) to upgrade your account and get access! {% endhint %} | **Setting** | **Description** | | ----------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | Login Link |You can preview what your login page will look like by selecting the hyperlink under Login Link.
This setting is only available to specific impact.com editions or add-ons. Contact us to upgrade your account and get access!
| | CSS Styles | The contents of this field will be placed into the head section of your branded page within a style tag. Only CSS styles are permitted. Any background images should use absolute URLs with HTTPS protocol (e.g., `https://www.impact.com`). | | Header HTML | The HTML code placed here will draw the header of your branded page. All images and links should use HTTPS protocol and be absolute URLs (e.g., `https://www.impact.com`). No script tags are permitted. Maximum file size of 64 kb. | | Footer HTML | The HTML code placed here will draw the footer of your website. All images and links should use HTTPS protocol and be absolute URLs (e.g., `https://www.impact.com`). No script tags are permitted. Maximum file size of 64kb. |Settings reference
{% hint style="info" %} **Note:** Some settings are only available to specific impact.com editions or add-ons. [Contact us](https://app.impact.com/support/portal.ihtml?createTicket=true&&) to upgrade your account and get access! {% endhint %} | **Setting** | **Description** | | ----------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | | Partner Agreement Terms |Select which agreement terms will apply between your brand and your partners:
• Use the platform standard Master Program Agreement (MPA). Read the agreement, then select \[Unchecked box] I have read and agree to use the platform standard Master Program Agreement.
• Use my own custom sign up terms (PDF). You'll need to upload a PDF file containing the agreement for your partners.
| | CSS Styles | The contents of this field will be placed into the head section of your branded page within a style tag. Only CSS styles are permitted. Any background images should use absolute URLs with HTTPS protocol (e.g., `https://www.impact.com`). | | Header HTML | The HTML code placed here will draw the header of your branded page. All images and links should use HTTPS protocol and be absolute URLs (e.g., `https://www.impact.com`). No script tags are permitted. Maximum file size of 64 kb. | | Footer HTML | The HTML code placed here will draw the footer of your website. All images and links should use HTTPS protocol and be absolute URLs. No script tags are permitted. Maximum file size of 64 kb. | | Promo Page Link | This displays information about each of your programs. Your logo, a short description, the payout rate, and the *Apply Now* button display on the Promo Page. | | Login Link | Give partners access to a URL that leads to your branded login page. Place this URL on your website so that partners can log in to their partner account. |HTML tag reference
**Supported tags** | Category | Tag | | --------------- | ---------------------------------------------------------------------------------- | | Text formatting | ``, ``, ``, ``, ``, ``, `
`, `
`, `
`, `` |
| Headings | ``, `
`, ``, ``, ``, ``, `` |
| Lists | ``, ``, `- `, `
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- ` |
| Tables | `
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| References | ``, ``, `` |
**Restricted tags**
| Category | Tag | Restriction details |
| -------- | --------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Links | `` | • href must use a whitelisted protocol (http:, https:, or mailto:).
• If target is used, rel="noopener" is required.
|
| Images | `![]()
` | Only src, alt, width, and height attributes are supported.
• src must use a whitelisted protocol.
• Event handler attributes such as onerror and onload are strictly blocked.
|
| Styling | `
`, ``, ``, `` |
| Lists | ``, ``, `- `, `
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- ` |
| Tables | `
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| References | ``, ``, `` |
**Restricted tags**
| Category | Tag | Restriction details |
| -------- | --------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Links | `` | • href must use a whitelisted protocol (http:, https:, or mailto:).
• If target is used, rel="noopener" is required.
|
| Images | `![]()
` | Only src, alt, width, and height attributes are supported.
• src must use a whitelisted protocol.
• Event handler attributes such as onerror and onload are strictly blocked.
|
| Styling | `
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| Lists | ``, ``, `- `, `
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| Tables | `
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| References | ``, ``, `` |
**Restricted tags**
| Category | Tag | Restriction details |
| -------- | --------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Links | `` | • href must use a whitelisted protocol (http:, https:, or mailto:).
• If target is used, rel="noopener" is required.
|
| Images | `![]()
` | Only src, alt, width, and height attributes are supported.
• src must use a whitelisted protocol.
• Event handler attributes such as onerror and onload are strictly blocked.
|
| Styling | `
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- `, `
- `, `
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| Tables | `
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`, `` | **Restricted tags** | Category | Tag | Restriction details | | -------- | --------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | Links | `` |
•
hrefmust use a whitelisted protocol (http:,https:, ormailto:).• If
| | Images | `targetis used,rel="noopener"is required.` |
Only
src,alt,width, andheightattributes are supported.•
srcmust use a whitelisted protocol.• Event handler attributes such as
| | Styling | `onerrorandonloadare strictly blocked.
- `, `