Paid Search Monitoring is a report that provides insight into data crawled on all the search engines, locations, languages, and trademarks specified by a Brand. Partners found bidding on the trademarks are aggregated within impact.com for Brands to analyze. The default view on the Monitoring screen displays all New Ads that have Contracted Partners aggregated to them. You can filter to show paid search ads with other statuses or that are not linked to impact.com partners.
Do more with Paid Search Monitoring Advanced
When you upgrade to Paid Search Monitoring Advanced, you can monitor more than 10 times the amount of keywords across 16 search engines multiple times a day. If you're interested, reach out to your CSM (or contact support) to ask about upgrading.
The status of the Paid Search Ads displayed can be adjusted to make the report more manageable. This allows the user to filter down to the Paid Search Ads that require attention. Select the ads that you want to change the status of and select the Change Status button.
Set to New
Marks the Paid Search Ad as New. Ads in New status are displayed on the default view on the Search Monitoring Screen if it's linked to a partner.
Marks the Paid Search ad/s as Archived. This will hide these Paid Search ads from the default view on the Search Monitoring Screen.
Ignore List Ads
Marks the Paid Search Ad as Ignored. This will hide these Paid Search ads from the default view on the Search Monitoring Screen. Any of these specific Paid Search Ads seen in future will be marked as this and will not show on the screen unless the user changes their status to either Archived or New.
Ignore List Domains
Marks all Paid Search Ads linked to the partner's Domain as Domain I gnored. This will hide these Paid Search ads from the default view on the Search Monitoring Screen. Any of these specific Paid Search Ads seen in future linked to this Domain, will be marked as Domain Ignored and will not show on the Search Monitoring screen unless the user changes their status to either Archived or New.
Remove Domain Ignore List
Removes the list of ignored domains.
Ad Labels tag each Paid Search Ad with additional information (e.g. trademark in copy, trademark in keyword). Depending on this information, the user can choose to ignore the ad by setting it to Archived or Whitelist or log a violation.
This indicates that the paid search ad is being impersonated by someone other than the brand.
Trademark in Copy
This indicates that the Brand’s Trademarks are featured in the specific paid search ad copy.
Trademark in Keyword
This indicates that Brand's Trademarks are keywords still being bid on while unapproved.
To learn more about the review process, view our article on how to Review Paid Search Ads for Trademark Bidding Violations.