Do more with Paid Search Monitoring Advanced: When you upgrade to Paid Search Monitoring Advanced, you can monitor more than 10 times the amount of keywords across 17 search engines multiple times a day. You can upgrade your paid search monitoring edition, or reach out to your CSM (or contact support) to ask about upgrading.
Partner paid search activity is monitored based on a list of brand-provided keywords.
Please include:
All trademarked keywords and combinations where you suspect a partner could be in violation. The more thorough your list, the more likely you are to catch violations.
All keywords prohibited per your partnership agreement.
Keywords are crawled and matched exactly as they are provided and spelled out. The ads that appear on the SERPs may have shown for various match types in each brand's individual ad account, however, the tool only monitors keywords entered and nothing more. If you provide your brand name, the tool will not automatically gather results for your brand and “coupon”. Keywords are not case sensitive, and apostrophes are counted separately.
By default, Paid Search Monitoring is available for the Account Admin and Performance Marketing Manager roles. Custom users will need the following permissions activated in order to access:
Partner users are opted in to receive an automated violation notification email by default within minutes of a violation being sent. They will also receive an in-app notification upon logging into their dashboard. Both notifications direct them to their Task Management System, where they’ll address the issue and keep you posted on the resolution status, commenting when applicable.
You need to manually check the severity of the violation and make a call if it is severe enough to reverse payouts or remove the partner from your program if they are a repeat offender.
Automation features can be configured on the policy setup screen. You may choose the following options:
Automatically create a violation if a contracted partner bids on your trademark | This option will automatically create a violation if the system finds an ad in violation of the configured policy. The partner will receive a system notification and email notification alerting them to the violation. |
Close violations if ad is taken down by partner | This option will automatically close a violation if the system no longer sees the ad in question coming up in search results for more than 7 days. |
Automatically send partners who have not completed violations reminder emails | Partners will receive 2 reminder emails: 24 hours and then 8 hours before the assigned due date. |
Archive all ads older than 7 days | This option will set ads older than 7 days on the Monitoring screen to “archived” status. |
When reviewing paid search violations, you have the option to leave a comment, but must specify if you would like the comment to be public or private.
- Public comment:
Your comment will be visible to the relevant partner and will appear in their notifications.
- Private comment:
Your comment will only be visible to your brand’s account users. Private comments can be used to make notes, provide context on the issue, or even to provide information for other accounts users.
There are multiple valid reasons as to why you are not seeing results.
You have filtered the results. Clear your filters.
You have a newer policy, and the results need time to populate. Consider how long your policy has been active, and give impact.com 24 hours to populate results.
No partners are bidding on the keywords chosen in your policy. Check your assigned policy search engines and trademarked terms.
impact.com crawls your policies’ assigned search engines twice per day (for Paid Search Monitoring Free Edition accounts), so the partner potentially wasn't bidding when the last check was done.
Make sure the device types match between the found ad and your assigned search engines in your policy (mobile vs. desktop).
The keywords might not be an exact match. Make sure the policy is monitoring for the specific result you found.
Check to see if the partner marked the violation as completed.
You can do this by going to Protect → Violations and setting the Status filter to Completed.
If impact.com picks up the ad again, it will appear in the monitoring screen with an increase in the “number of times seen” and with an updated “last seen date”.