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I Work With a Brand Using Mobile Partnerships—What Do I Need to Do?

If you’re working with a brand that has integrated the mobile partnerships solution, you don’t need to do anything else. All of the existing tracking links will have TrueLink functionality built in, which takes care of all the extra steps for you. has introduced new features for mobile partnerships, and TrueLink is one of these features that enable mobile app deep linking, meaning you can deep link traffic from web-to-app, app-to-app, and app-to-web.

Depending on how brands configure their integration, your links will now automatically route mobile traffic to their app, send that traffic to the app store to download their app or send that traffic to a mobile webpage.

If you’re unsure if brands you work with have integrated the mobile partnerships solution, you can contact them using the contact information on the My Brands page.

Access brand contact info

  1. From the top navigation bar, select Brands → My Brands.

  2. Select the brand you want to contact.

  3. Select the [Envelope] next to the brand’s name to contact the brand.

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