A Deal is a group of ads (and/or promo codes) that advertise a specific promotion for your brand.
Deals are useful for organizing your ads (and other content) all within a specific group. For example, if you’re offering a “buy one, get one free” (BOGO) promotion in your store, you can create a “BOGO” deal that organizes your “BOGO” content (ads, promo codes) within a group. You can communicate deals to your partnered partners, who can search Impact for active deals and use the associated ad content on their media properties.
Deals don’t affect your existing contract with a partner, so they’ll still receive the commission(s) for actions in a deal as set in their contract. Template terms can be switched out to provide additional incentives for promoting your deal, such as offering higher commissions for specific items.