Create Custom Measures in Data Lab

Published on: Fri, 24 Jun, 2022 at 2:52 AM | Updated on: Tue, 23 May, 2023 at 3:44 AM

Create custom measures

This feature is only accessible to specific impact.com editions or add-ons. Contact us to upgrade your account and get access!

impact.com highly recommends you reference the Data Lab Introduction help article before starting with this one.

From the Dimensions and Measures section in the right toolbar, select [Create Custom Measure].
Name your custom Measure—the example below will show a measure called Conversion Rate.
Select your measure’s Format. You can choose between Number, String, Percentage, or Currency.
In the Formulafield, enter the calculation for the custom Measure.
- The example Conversion Rate measure will use Actions Costs / Clicks. impact.com will specify whether the formula is valid or not by a small [check mark] at the top-right of the modal.
Select Save to save your custom measure.