In the impact.com Data Lab, you can present your data in 12 visualizations. These all present data in different ways: some visualizations require both Dimensions and Measures, and some only require Measures.
Data Table  The Data Table will fill with the given Dimensions and Measures you select from the right toolbar. Dimensions will fill the rows, and Measures will fill the columns. Filters can be applied to the entire table.

Line  The Line Chart will use Dimensions to fill data points on the xaxis and Measures (called Series when populating data in the right toolbar) to fill points on the yaxis. Multiple lines can exist if you have multiple Dimensions or multiple Measures. Filters will be applied to the entire chart. 
Area  The Area Chart will use Dimensions to fill data points on the xaxis and Measures to fill points on the yaxis. Multiple areas can exist if you have multiple Measures. Filters can be applied to the entire chart. 
Treemap  The Treemap will use Dimensions to differentiate the groups that will appear in the visualization and Measures to determine the groups' values (sizes) relative to each other. Filters can be applied to the entire chart. 
Vertical Bar  The Vertical Bar Chart will use Dimensions to fill data points on the xaxis and Measures to fill points on the yaxis. Multiple bars can exist if you have multiple Dimensions. Filters can be applied to the entire chart. 
Vertical Stack  The Stacked Bar Chart will use Dimensions to fill data points on the xaxis and Measures to fill points on the yaxis. Bars will stack according to the Measures you select. Filters can be applied to the entire chart. 
Horizontal Bar  The Horizontal Bar Chart will use Dimensions to fill data points on the yaxis and Measures to fill points on the xaxis. Multiple bars can exist if you have multiple Dimensions. Filters can be applied to the entire chart. 
Horizontal Stack  The Horizontal Stack Chart will use Dimensions to fill data points on the yaxis and Measures to fill points on the xaxis. Bars stack according to the Measures you select. Filters can be applied to the entire chart. 
Funnel  The Funnel shows where the majority of your value (represented by a Measure) comes from, separated by groups (represented by a Dimension). For example, you can use this visualization to see which partners bring you the most revenue or which event type is driving the most actions. 
Donut  The Donut shows where the majority of your value (represented by a Measure) comes from, separated by grouping (represented by a Dimension). Use this chart to see how big a portion of the total value a specific group (or Dimension) is driving. 
Goals  The Goals Chart will present a gauge of a Measure's progress towards a number goal you provide. Only one Measure can be selected, and a filter can be applied to this visualization. 
Number  The Number Chart will present the data point of one Measure. A filter can be applied to this number. 
Additional visualization functionality
Filter visualization data
You can also filter data that appears in your visualization by a specific Dimension (blue icon elements only. e.g., Customer Status is New) or Condition (red icon elements only, e.g., Revenue > $100).
 Find the element you want to add from the rightmost column.
 Drag and drop that element under Filter By Dimension or Filter By Condition.
 Once you've added the minimum required data points for that visualization, the visualization will automatically update to display your data.
Summarize and compare data point information
You can get a summary of the information in a data point by hovering over that data point in your visualization.
When comparing data over two periods of time, you can also sort data table columns by the following:
 Absolute Change (the number difference between the two periods)
 Percentage Change (the percentage difference between the two periods)
 Current (sort by the current date range values)
 Previous (sort by the previous date range values)