Social Listening gives you insight into how creators are talking about topics that interest you, online. Make the most of this feature by setting up your listeners in strategic ways.
When creating a social listener, name it in a way that identifies it as a competitive tracker. For example, if you’re a brand with a new reusable water bottle product, EcoSip, and want to monitor your competitor, HydroMate, you could name it HydroMate_Competitive_Listener.
Choose to monitor relevant channels for your competitor. For example, if HydroMate’s community is active on Instagram, TikTok, and YouTube, select those platforms.
When selecting keywords, hashtags, and mentions, include your competitor’s brand name, their product names, and branded hashtags. For example,
HydroMate(brand name),HydroMate bottle(product reference),#HydroMate(branded hashtag),#HydroMateChallenge(campaign-specific hashtag),HydroMate straw lid(popular product feature).Exclude irrelevant terms that might skew results. For example,
Mate(avoid results about unrelated “mate” topics),HydroMate Software(avoid results about a software company with the same name),#MateLife(not related to bottles).Toggle on Alerts to receive updates on new competitor-related posts. You can increase the frequency of these alerts around your competitor’s busier release periods to monitor their online presence.
Filter for results by sentiment to find out how creators feel about certain topics. The type of feedback you can get from these filters will depend on how you set up your social listener.
Navigate to your social listener and select View Results. For example, use the social listener set up to monitor HydroMate.
Use the filter bar at the top to filter by Sentiment.
Select Positive
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[Checkbox] to see what positive things creators are saying. For example, you can filter by positive sentiment to see what customers like about HydroMate products such as “keeps water cold all day”, or “has a stylish design”.Select Neutral
[Checkbox] to see what creators are saying that are neither positive or negative.Select Negative
[Checkbox] to see what negative things creators are saying. For example, you can filter by positive sentiment to find complaints about HydroMate such as “lid leaks”, or “scratches easily”.
Use the Relationship filter to filter for creators with whom you already have contracts or creators who don’t have a contract with you. For example, you can use this filter to find non-partnered creators who post positively about HydroMate, and these creators could be prospects for your brand, EcoSip.
Use social listening to understand how your brand is perceived online. By tracking mentions of your brand, filtering by sentiment, and monitoring trends over time, you can measure overall brand health and respond proactively.
Step 1: Set up a brand perception listener
When creating a social listener, name your listener in a way that identifies it as a brand perception tracker. For example, BrandNamePerception_Listener.
Choose to monitor relevant channels for your brand. E.g., Instagram, TikTok, or Youtube.
When selecting keywords, hashtags, and mentions, include your brand’s name, your product names, and branded hashtags.
Exclude irrelevant terms that could skew results.
Toggle on Alerts to receive updates when new brand mentions are picked up.
Step 2: Monitor sentiment trends
Navigate to the social listener you’ve set up, select View Results, and use the Sentiment filter to see how your brand is being talked about online.
Positive: what customers and creators like about your products.
Neutral: general mentions without clear opinions.
Negative: pain points, complaints, or product issues.
Return to your social listener, select View Dashboard, and navigate to the Sentiment Over Time graph to track your brand’s sentiment trajectory.
Step 3: Compare sentiment by creator relationship
Navigate to the social listener you’ve set up, select View Results, and use the Relationship filter to see how contracted creators vs non-contracted creators talk about your brand online.
Positive mentions from non-contracted creators can reveal potential prospects to your program.
Negative mentions from contracted creators can bring attention to any issues that may arise.
Monitor the performance of your campaign using a dedicated social listener to track online opinion from campaign start to end.
Step 1: Set up your campaign social listener
Configure your campaign social listener in the same way you configured your brand perception listener above, keeping in mind the following:
Select the relevant channels on which you intend running your campaign.
When selecting keywords, hashtags, and mentions, include your campaign’s name and related campaign product names. For example, Acme is about to launch its Have a Blast campaign to promote a dynamite-inspired gadget that challenges creators to produce high-energy, over-the-top content. You’d include the following keywords or hashtags in your social listener:
Acme Have a Blast,Acme dynamite gadget,#HaveABlast,#AcmeBlastChallenge,@Acme.
Step 2: Track sentiment and creator relationship before and during campaign launch
Navigate to the social listener you’ve set up, select View Results, and use the Sentiment and Relationship filter to see how your campaign is being spoken about online, and by who.
Before the campaign launches: Use these filters before launch to see early mentions from creators speculating about your campaign.
Positive sentiment can show you excitement from creators.
Negative sentiment can reveal issues before your campaign launches, giving you the opportunity to address them.
Identify Not Contracted creators who may be interested in your campaign.
During the campaign: Use these filters during your campaign to see how it’s being received.
Positive sentiment reveals what creators are excited about, and which parts of your campaign are hitting the mark.
Negative sentiment shows issues creators are having.
Ensure Contracted creators are posting as expected.
Return to your social listener, select View Dashboard.
Once your campaign ends, use the Sentiment Over Time graph to evaluate impact and measure changes in perception.