Filter data by when it was created. You can also compare two periods of time.
You can retrieve a maximum of 366 days of data. However, you can still perform Year-over-Year reporting by selecting ![[Unchecked box]](https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-396370c2cdec89ba7d714c4c58e6845b.svg)
\[Unchecked box] compare to {Previous year}.
If you want more than 366 days of data, you'll need to create multiple reports.
| | Network | Filter data by the source network. | | Action Type | Search for specific action types, like sales. | | Batch Date Filtering | For records that have no value for *Modification Date*, **Include Batch Date** will filter the dates by *Action Batch Date*, while **Exclude Batch Date** will filter by *Action Date*. | | Partner | Select the partners for which you want to see data. | | Deal | Input the deal for which you want to see data. | | Action Status | Filter for actions at a specific stage in the approval process. | | Action Id | If you want to look up a specific action by its action ID, enter that here. | | OID | Similar to the action ID, search for a specific action by its order ID. | | Event Type | Formerly known as action trackers, select which [event type](/brand/what-would-you-like-to-learn-about/platform-features/event-types/event-types-explained.md) you have set up that you want to review. | | Group | Select which [groups of partners](/brand/what-would-you-like-to-learn-about/platform-features/reach-out-to-partners/partner-groups/create-and-manage-partner-groups.md) you want to view. | | Relationship Type | Manage what kind of partners you want to view, such as direct partners. | | Shared Id | Filter for actions with a particular shared ID. | | Insertion Order | Also known as contract. | | Referral Type | Select the conversion type that you want to view. | | Customer Id | Enter specific customer IDs of the customers you want to view purchasing trends for. | | Promo Code | Select the [promo codes](/brand/what-would-you-like-to-learn-about/platform-features/promo-codes/promo-codes-overview.md) for which you want to view data. | | Category | The type of product. | | Ad Type | Manage which kind of ads you want more information on. | | Ad | Select the specific ads you want data on. | | Currency | Choose which currency you want to see the data in. | | Show | Add data from a large selection of choices. These data points will get added to the table after you select ![\[Search\] vNext](https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-378d7abd37e544e2e1a120594a46cf7a.svg) **\[Search]**. | **Show Data Points** | Data point | Description | | ---------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | Contract Id | The unique identifier of the contract (formerly insertion order). | | Date | The date on which the action was tracked. This filter shows the same date as the entry in the Action Date column. | | Partner Group | The partner group(s) in which the publisher is listed. | | Action Batch Date | If the action was entered into impact.com via a batch file, the date on which that batch file was provided. | | Batch ID | If the action was entered into impact.com via a batch file, the ID of that batch event. | | Ad | Which ad drove the action. | | Ad Placement | Where your ad was hosted when it referred a customer. | | Ad Position | On which kind of screen the ad that referred the customer was placed. | | Ad Rank | Where the ad that referred the customer ranks on search engine results pages. | | Bonus Cost | If there is any performance bonus cost associated with the action, this filter will list that cost. | | Business Region | In which geographical region your business operates. | | Referral Business Region | In which geographical region the business that referred the customer operates. | | Category | The kind of product(s) or service(s) for which you set up event types. | | Subcategory | The product's/service's listed subcategory. | | Channel | Which marketing channel drove the action. | | Client Cost | If you are an agency, the amount charged to the client brand for this action. | | Insertion Order | Also known as contract. | | Currency Exchange | Adding this filter will add the Original Currency, Original Currency Revenue, and Currency Exchange Rate columns to the report, showing you in what currency the action was driven. | | Custom Total | If a different revenue number was reported to impact.com, this new number will be listed as the Custom Total for an action. | | Customer Region | The region (or state) in which the customer resides. | | Customer Country | The country in which the customer resides. | | Customer City | The city in which the customer resides. | | Customer Email | The customer's email address. | | Customer Id | A unique ID for the customer. | | Customer Status | The customer's Customer Status Mapping code for the action. | | Date 1-3 | If you passed a separate datetime along with this action, that will appear here. | | Discount | The total discount applied to the action. | | Disposition Status | If you have custom disposition codes set up and passed them alongside this action, the code will appear if you enable this filter. | | Hear About Us | If the customer was asked how they learned about your brand and that data was passed to impact.com, the result of that question will appear. | | Landing Page URL | To which URL the customer was referred when they clicked through the ad. | | Line of Business | If you have multiple "kinds" of product groupings (e.g., experiences and dining) and that information is passed to impact.com during a conversion, that data will appear. | | Referral Line of Business | If the referring partner has multiple "kinds" of product groupings (e.g., experiences and dining) and that information is passed to impact.com during a conversion, that data will appear. | | Locking Date | The action's locking date. After this date, the action can no longer be modified or reversed. | | Modification Reason | If the action was modified (but not reversed), the reason for the modification will appear. | | Money 1-3 | If you passed a separate money value along with this action, that will appear here. The value of this money will be converted to whatever *Currency* you select in the filters at the top of the report. | | Numeric 1-3 | If you passed a separate numeric value along with this action, that will appear here. | | Notes | If you added any notes to this action, they will appear here. | | Order Promo Code Description | If the action includes a promo code used by the customer, the promo code's description will appear. | | Original Payout | If the current payout for the action differs from the original payout (e.g., due to a payout adjustment outlined in your contract with the winning partner), that original payout will appear here. | | Original Revenue | If the current revenue for the action differs from the original payout (e.g., due to a promotion you are currently running), that original revenue will appear here. | | Payment Type | How the customer paid for their order. | | Postcode | The postcode in which the customer generated the action. | | Property | Which partner media property referred the customer to generate the action. | | Rebate | If a rebate is available for the customer to use, that rebate amount will appear. | | Redirect Rule ID | If a blocking or redirect rule affected the customer's referral journey, the ID of the responsible rule will appear. | | Redirect Rule | If a blocking or redirect rule affected the customer's referral journey, the rule responsible will appear. | | Referral Date | The date on which the partner drove a customer referral. | | Referral Param 1-3 | If the partner added a Param parameter (similar to a Shared ID), that parameter value will appear. | | Referral Partner Property | Which partner media property referred the customer to generate the action. | | Referral Traffic Source | The referring ad that the traffic that generated the click action. | | Referral Traffic Type | The kind of traffic that generated the click action. | | Referral Type | The kind of referral that generated the action. | | Relationship Type | Your current relationship status with the partner that drove the action. | | Scheduled Clearing Date | The scheduled payout date for the action. This is the date on which the partner will be paid for driving the action. | | Shipping | The shipping cost associated with the order. | | Site Category | What type of site referred the customer. | | Site Version | The edition of the site that referred the customer. | | Status Detail | If the action was reversed, the reason you provided for the reversal. | | Text 1-3 | If you passed a separate text/string value along with this action, that will appear here. | | Property Type | What kind of media property is associated with the action. | | Property Id | The ID of the media property associated with the action. | | Property Name | The name of the media property associated with the action. | | Device | From which type of device the customer generated the action. | | Actual Clearing Date | If the payout scheduling date for the action was changed, the new clearing date will appear. | | Location | From where the customer generated the action. | | Click to Action Time | The time a customer took from initially clicking through the ad to when they generated the action. | | Location Name | The name of the location from where the customer generated the action. | | Location Id | The ID of the location from where the customer generated the action. | | Location Type | The kind of location from where the customer generated the action. | | MP Value 1-3 | If you assigned a separate ID to the partner that drove the action, that ID will appear. | | Media Property Id | The unique identifier of the partner web property associated with the click. | | Media Property Name Historic | The previous name of the partner web property associated with the click. (e.g.Twitter/X, Musical.ly, YouTube.) | | Media Property Name Current | The name of the partner web property currently associated with the click. (e.g, Twitter/X, TikTok, YouTube. | | Media Property Type Historic | The previous type of partner web property associated with the click. (e.g.Website, Social.) | | Media Property Type Current | The type of partner web property currently associated with the click. (e.g.Website, Social.) |