> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/find-partners-and-creators/social-listening/create-a-social-listener.md).
# Create a Social Listener
Social Listening tracks keywords, hashtags, and mentions related to your brand, industry, or interests to monitor online conversations. Use this tool to gain valuable insights into what your audience and creators are talking about, identify content created by creators that resonates with your target market, discover influencer content, and stay engaged with emerging trends and conversations relevant to your brand.
When you [launch a creator campaign](/brand/what-would-you-like-to-learn-about/creator-program/creator-campaigns-for-brands/configure-a-creator-campaign.md), a social listener is automatically created using the hashtags you've entered in the campaign brief.
1. From the left navigation bar, select .svg?alt=media\&token=8a0e56eb-ff89-4046-8e72-ad2b503f8bf9) **\[Discover]** → [**Social Listening**](https://app.impact.com/secure/advertiser/discover/protect/fr/social-listening.ihtml).
2. Select **Create Listener**.
3. Enter a listener *Name* (e.g., Sustainable Fashion Creators).
4. In the *Specify Channels* section, select the  **\[Unchecked boxes]** to specify the creator channels on which you want to look for creator content.
5. In the *Channel Filters* section, enter the terms you want your social listener to listen for in the text box.
* You can select up to 20 keywords, hashtags, or mentions. The results will include posts that match any single term from your list as well as posts containing any combination of these terms.
* **Keywords**: Specific words or phrases used to track topics (e.g., eco-friendly).
* **Hashtags**: Words or phrases preceded by "#" used to categorize content on social media (e.g., #goinggreen).
* **Mentions**: Words preceded by "@" and used to reference other social media users (e.g., @ACME).
6. Optionally,  **\[Toggle on]** **Enter hashtags or keywords to exclude**. In the text box, enter up to 20 hashtags, keywords, or mentions you want to exclude from your search.
7.  **\[Toggle on]** **Alerts**, then from the  **\[Drop-down menu]**, set how frequently you want to receive the email alerts.
8. Select **Save**.
After you save your listener, [manage a social listener](/brand/what-would-you-like-to-learn-about/platform-features/find-partners-and-creators/social-listening/manage-a-social-listener.md) to edit, pause, or reactivate it.
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