Sponsored Text Ads are short text advertisements similar to those you'd see on a search engine results page, and they have a lower character limit compared to Long Sponsored Text Ads.
From the left navigation bar, select
![[Engage]](https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-d0da6a759d66830ceb05e654496a4338.svg)
[Engage] → Content → Ads.In the top right corner, select Create Ad
![[Drop-down menu]](https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-d6b35853a9aa1f1fe6bd66da29bd09fa.svg)
[Drop-down menu] → Sponsored Text.Enter the Name of the ad.
Enter a headline in the Ad Headline description block. A maximum length of 25 characters is allowed.
Enter Description Line 1 of the sponsored text ad. If you would like a sponsored text ad with more characters at your disposal, create a Long Sponsored Text.
Enter Description Line 2 of the sponsored text ad. A maximum length of 35 characters is allowed. The Preview section will display an example of how the fields you've entered will be displayed to users.
Entering Description Line 2 is not optional, both description lines must be entered to save the ad.
Enter a Display URL that will be displayed on the ad. A maximum length of 100 characters is allowed.
Enter the Ad's Landing Page to which the customer who clicks the ad will be taken.
You can use your program's Default landing page, or you can set up a custom landing page by selecting Custom from the
[Drop-down menu].If you want the ad to lead to mobile app downloads,
![[Toggle on]](https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-84d1224fd3bb6ba94b899febe2021eaa.svg)
[Toggle on] Mobile Fallback, then enter the app store link.
- [Toggle on] Add metadata to this ad.
From the
[Drop-down menu], select the field and enter the value of the query parameters you want to pass.You can add more parameters by selecting
![[Add]](https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-568fc079a417d45c3469dad1ade0b41f.svg)
[Add Item].Metadata added to your ads will be appended to the end of the ad's tracking links.
If you select the Custom parameter you can set both the parameter name and value.
Note: You can use the dynamic tokens
{iradid}and{irpid}as values for any of the metadata query parameters available, including Custom.
Optionally, select a Deal from the list with which this ad will be associated.
Optionally, select Add new deal to add a new deal to this ad.
Optionally add Labels to the ad so your partners can more easily find them.
Optionally enter a Description for the ad.
Optionally,
[Toggle on] Available Dates to set a start and end date for this ad.Optionally select
![[Unchecked box]](https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-396370c2cdec89ba7d714c4c58e6845b.svg)
[Unchecked Box] change landing page on expiration.
- [Toggle on] Restrict Partner Access to set which partners can use this ad. Search for the partners you want this ad to be usable for from the Search partners field.
Adding Promotional Themes can help you organize ads by what time of the year the ad is for, and partners can also find these ads more conveniently for their marketing efforts.
- [Toggle on] Seasonal and select which seasonal theme you want to add from the [Drop-down menu].
- [Toggle on] Top Seller to select the offer as Offer is a top selling item.
Optionally, select Advanced Settings
![[Down arrow]](https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-c85eddd8e6f18ec8aac3210a6bcf12e0.svg)
to expand and configure settings.Select in which Language you want to serve this ad from the
[Drop-down menu].- [Toggle on] Tracking Code if you want to limit partners to only having iFrame tracking codes for this ad.
- [Toggle on] Deep Linking if you want to give partners the ability to deep-link to specific web pages with this ad.
- [Toggle on] Promo Codes if you want to accept requests for a custom version of this ad that utilizes a promo code.
For Customization Charge you can charge partners a fee for you to create a custom version of this ad for them. If you want to do this, enter the charge here.
Select
[Unchecked box] Setup a third-party impression pixel for this ad if you want to record how users interact with your ad.
Select Save If you want partners to begin using the ad as soon as you finish creating it.
Optionally, select
[Unchecked box] and Save as a draft.This will save your ad, but it won't be available to partners.Optionally, select the
[Drop-down menu] if you want to Save and create another or Save and create another with same settings.