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Performance by Referral Type for Partners

The Performance by Referral Type report shows performance data used to tie the referral back to the partner or media source.

Referral type options include cookie, cookie view-through, fingerprint, fingerprint view-through, datapost, IP address, mobile, call, chained action, action inquiry, and promo code.

Manage the report

  1. From the top of the partner screen, navigate to the tabs menu and select the angle-down-solid.svg [Drop-down menu]All Reports.

  2. Under Performance, select Performance by Referral Type.

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    • You can also pin the report to the Reports angle-down-solid.svg [Drop-down menu] by selecting Add to Reports Dropdown in the Actions column.

  3. Below Performance by Referral Type, you can filter for the data you want to view. Select search-solid.svg [Search] when you have the filters in place that you want.

    • View the Filter reference table below for more information.

    • You can use the icons at the top-right of the page to icon-emailNEW.svg schedule, icon-downloadNEW.svg download (in PDF, Excel, or CSV format), or export the report icon-ftpNEW.svg(via API).

Access the report data

You can view the report data as a trend graph or table and compare certain metrics.

The trend graph enables you to filter your report according to the core group of metrics that drives the highest value. This view provides the selected metric’s daily trends over a specific date range.

  1. Select the angle-down-solid.svg [Drop-down menu] in the upper-right corner, then, choose a specific metric.

  2. Alternate between the line, bar, and treemap views by selecting the view icon.

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Filter reference

Filter

Description

Date Range

Filter data by when it was created. You can also compare two periods of time against each other.

You can pull a maximum of 366 days of data. However, you can still perform Year-over-Year reporting by selecting compare to {Previous year}.

If you want to pull more than 366 days of data, you will need to create multiple reports.

Program

Select the specific program(s) for which you want to see referral type performance data.

Referral Type

Filter performance data by the method used to tie the referral back to the partner or media source.

Currency

Set the currency in which you want to view report data. impact.com will convert the amounts to your selected currency.

Show

Add data from a selection of data points. These data points will get added to the table after you select search-solid.svg [Search].

Data points

  • Sale Metrics: This includes your Sale CR (Sale conversion rate—the number of sales divided by the number of clicks), Sale EPA (Earnings per sale action—Sale earnings divided by the number of sale actions), and Sale EPC (Earnings per unique click—Sale earnings divided by the number of unique clicks) metrics.

  • Lead Metrics: This includes your Lead CR (Lead conversion rate—the number of leads divided by the number of clicks), Lead EPA (Earnings per lead action—Earnings associated with lead actions divided by the number of lead actions), and Lead EPC (Earnings per unique click—Earnings associated with lead actions divided by the number of unique clicks).

  • Call Metrics: This includes the Calls (The number of tracked calls), Converted Calls (The number of call actions—pay-per-ring, pay-per-duration, and pay-per-call conversions, excluding reversed actions), and Call Earnings (Earnings associated with converted call actions) metrics.

  • Mobile Install Metrics: This includes the number of mobile install actions and the earnings associated with those actions.

  • Other Mobile Action Metrics: This includes the number of mobile-related (non-install) actions and the earnings associated with those actions.

  • Reversals: This metric shows the number of reversals per program in the chosen period.

Report data column reference

Column

Description

Referral Type

The method used to tie the referral back to the partner or media source.

Actions

The total number of conversions (sales, app installs, etc.) tracked for a particular referral type over the chosen date period. This number excludes any reversed conversions.

Select the number of actions to view an action listing for this referral type over the chosen time period.

Sale Amount

This is the total amount of revenue you have generated for your partnered brand from conversions.

Action Earnings

The amount of compensation you receive for driving the traffic from a referral type that resulted in conversions.

Total Earnings

This is the total compensation earned by referral type during the chosen time period. (e.g., action earnings + performance bonus)

EPA

This metric shows you your earnings per action per referral type during the chosen period.

AOV

The average order value associated with a referral type.

AOV=Sale Amount divided by Actions.

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