The Performance by Referral Type report shows performance data used to tie the referral back to the partner or media source.
Referral type options include cookie, cookie view-through, fingerprint, fingerprint view-through, datapost, IP address, mobile, call, chained action, action inquiry, and promo code.
From the top of the partner screen, navigate to the tabs menu and select the
[Drop-down menu] → All Reports.Under Performance, select Performance by Referral Type.
You can also pin the report to the Reports
[Drop-down menu] by selecting Add to Reports Dropdown in the Actions column.
Below Performance by Referral Type, you can filter for the data you want to view. Select
[Search] when you have the filters in place that you want.View the Filter reference table below for more information.
You can use the icons at the top-right of the page to
schedule, 
download (in PDF, Excel, or CSV format), or export the report 
(via API).
You can view the report data as a trend graph or table and compare certain metrics.
The trend graph enables you to filter your report according to the core group of metrics that drives the highest value. This view provides the selected metric’s daily trends over a specific date range.
Select the
[Drop-down menu] in the upper-right corner, then, choose a specific metric.Alternate between the line, bar, and treemap views by selecting the view icon.
Below the trend graph is the data table. The data table provides different data points displayed in a column view. This view provides a detailed set of comparable numbers over the selected date range.
Refer to the Report data column reference below for more information on the columns found in the data table.
Add or remove columns from the report table using the
[Columns] icon at the top-right of the report.
The comparison graph compares the referral type of selected rows in the data table based on the metric selected in the trend graph. This graph will show a daily trend of the selected referral type over the chosen date range
Select the specific metric from the
[Drop-down menu] in the trend graph.Select the empty checkbox next to the row in the data table for the metrics you want to compare.
Each selected checkbox will be displayed in a specific color that will reflect in the trend graph.
Select Graph rows to compare the selected rows.
Select Clear compare to clear the trend view.
Column | Description |
|---|---|
Referral Type | The method used to tie the referral back to the partner or media source. |
Actions | The total number of conversions (sales, app installs, etc.) tracked for a particular referral type over the chosen date period. This number excludes any reversed conversions. Select the number of actions to view an action listing for this referral type over the chosen time period. |
Sale Amount | This is the total amount of revenue you have generated for your partnered brand from conversions. |
Action Earnings | The amount of compensation you receive for driving the traffic from a referral type that resulted in conversions. |
Total Earnings | This is the total compensation earned by referral type during the chosen time period. (e.g., action earnings + performance bonus) |
EPA | This metric shows you your earnings per action per referral type during the chosen period. |
AOV | The average order value associated with a referral type. AOV=Sale Amount divided by Actions. |