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Performance by Program Report for Partners

The Performance by Program Report contains performance metrics for the programs between you and your partnered brands. You can select the performance metrics you want to see for 1, multiple, or all brands that you are partnered with.

Manage the report

  1. From the top navigation menu, select Reports → Performance by Program.

    • If Performance by Program is not in your Reports drop-down menu, proceed to the next step.

  2. Select Reports → All Reports.

  3. Under the Performance column, selectPerformance by Program.

    • You can also pin this report to the Reports [Drop-down menu] by selecting Add to Reports Dropdown under the Actions column.

You can save, schedule, or retrieve your modified report via API by using the buttons in the upper-right corner of the report screen.

Access the report data

You can view the report data as a trend graph or table and compare certain metrics.

The trend graph enables you to filter your report according to the core group of metrics that drives the highest value. This view provides the selected metric’s daily trends over a specific date range.

  1. Select the drop-down in the upper-right corner, then, choose a specific metric.

  2. Alternate between the line, bar, and treemap views by selecting the view icon.

Filter reference



Date Range

Filter data by when it was created.


Select 1, multiple, or all program(s) for which you want to see data.


Add data from a selection of data points. These data points will get added to the table after you select [Search].

Data points

  • Sale Metrics: This includes your Sale CR (Sale conversion rate—the number of sales divided by the number of clicks), Sale EPA (Earnings per sale action—Sale earnings divided by the number of sale actions), and Sale EPC (Earnings per unique click—Sale earnings divided by the number of unique clicks) metrics.

  • Lead Metrics: This includes your Lead CR (Lead conversion rate—the number of leads divided by the number of clicks), Lead EPA (Earnings per lead action—Earnings associated with lead actions divided by the number of lead actions), and Lead EPC (Earnings per unique click—Earnings associated with lead actions divided by the number of unique clicks).

  • Call Metrics: This includes the Calls (The number of tracked calls), Converted Calls (The number of call actions—pay-per-ring, pay-per-duration, and pay-per-call conversions, excluding reversed actions), and Call Earnings (Earnings associated with converted call actions) metrics.

  • Mobile Install Metrics: This includes the number of mobile install actions and the earnings associated with those actions.

  • Other Mobile Action Metrics: This includes the number of mobile-related (non-install) actions and the earnings associated with those actions.

  • Reversals: This metric shows the number of reversals per program in the chosen period.

  • CTR Metrics: This metric shows you your click-through rate per program during the chosen period.

Metrics reference table




The number of audience members that viewed content.


See total clicks for your chosen date range, aggregated by program.


The total number of conversions (sales, app installs, etc.) tracked for a particular program. This number excludes any reversed conversions.

Sale Amount

This is the total amount of sales you have generated for your partnered brand from link clicks.

Action Earnings

The amount of compensation you receive for driving the traffic that resulted in conversions for the program.

Total Earnings

See total earnings for your selected program(s) for a specific month. This is all of the daily earnings from all of your programs with the chosen program(s).


The Earnings Per Action (EPA) metric shows you your earnings per conversion (sales, app installs, etc.), per program, for a specific period.


See your total earnings per link click (EPC) for your selected program(s) for a specific month.

Conversion Rate

This is calculated as the number of Actions divided by the number of Clicks and represents the percentage of clicks that result in actions.


The average order value associated with a program.

AOV=Sale Amount divided by Actions.

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