The Performance by Program Report contains performance metrics for the programs between you and your partnered brands. You can select the performance metrics you want to see for 1, multiple, or all brands that you are partnered with.
From the top navigation menu, select Reports → Performance by Program.
If Performance by Program is not in your Reports drop-down menu, proceed to the next step.
Select Reports → All Reports.
Under the Performance column, selectPerformance by Program.
You can also pin this report to the Reports
[Drop-down menu] by selecting Add to Reports Dropdown under the Actions column.
You can save, schedule, or retrieve your modified report via API by using the buttons in the upper-right corner of the report screen.
You can view the report data as a trend graph or table and compare certain metrics.
The trend graph enables you to filter your report according to the core group of metrics that drives the highest value. This view provides the selected metric’s daily trends over a specific date range.
Select the drop-down in the upper-right corner, then, choose a specific metric.
Alternate between the line, bar, and treemap views by selecting the view icon.
Below the trend graph is the data table. The data table provides different data points displayed in a column view. This view provides a detailed set of comparable numbers over the selected date range.
The comparison graph compares the categories of selected rows in the data table based on the metric selected in the trend graph. This graph will show a daily trend of the selected categories over the selected date range.
Select the specific metric from the drop-down in the trend graph.
Select the empty checkbox next to the row in the data table for the metrics you want to compare.
Each selected checkbox will be displayed in a specific color that will reflect in the trend graph.
Select Graph rows to compare the selected rows.
Select Clear compare to clear the trend view.
Metric | Description |
|---|---|
Impressions | The number of audience members that viewed content. |
Clicks | See total clicks for your chosen date range, aggregated by program. |
Actions | The total number of conversions (sales, app installs, etc.) tracked for a particular program. This number excludes any reversed conversions. |
Sale Amount | This is the total amount of sales you have generated for your partnered brand from link clicks. |
Action Earnings | The amount of compensation you receive for driving the traffic that resulted in conversions for the program. |
Total Earnings | See total earnings for your selected program(s) for a specific month. This is all of the daily earnings from all of your programs with the chosen program(s). |
EPA | The Earnings Per Action (EPA) metric shows you your earnings per conversion (sales, app installs, etc.), per program, for a specific period. |
EPC | See your total earnings per link click (EPC) for your selected program(s) for a specific month. |
Conversion Rate | This is calculated as the number of Actions divided by the number of Clicks and represents the percentage of clicks that result in actions. |
AOV | The average order value associated with a program. AOV=Sale Amount divided by Actions. |