Performance By Channel Report

Published on: Wed, 21 Jun, 2023 at 5:47 AM | Updated on: Wed, 23 Aug, 2023 at 9:22 AM

The Performance by Channel report shows you a wide range of tracking data data broken down according to each marketing channel. KPIs, like actions, clicks, and more, can all be found here.

Manage the report

Any report you create here can be scheduled, saved, or retrieved via API by using the buttons in the top right corner of the screen.

From the left navigation bar, select [Search].
Enter "Performance by Channel" into the search field, then, under Reports, select Performance by Channel.
Below Performance by Channel, you can filter for the data you want to view. Select [Search] when you have the filters in place that you want.
- View the Filter reference for more information.
In the top right corner of the graph, you can customize how and what data is presented.
- See the Performance data reference for more information.
Below the graph, view the table for the data point that make up the graph. Data added from the Show filter is only added here.

Filter reference

Filter

Description

Date Range

Filter data by when it was created. You can also compare two periods of time against each other.

Media Type

Select where you want data to be sourced from. You can pick any combination of sources: media partner, media source, or unidentified source.

Channel

Manage what media channel data you want to view.

Show

Add data from a large selection of choices. These data points will get added to the table report under the graph after you select [Search].

Data points explained

Data point	Description
Payable Clicks	The number of unique clicks tracked.
Gross Actions	The total number of actions (including Reversed Actions).
Gross Action Cost	The total cost of Locked and Open-Ended Actions plus Reversed Action Cost.
Partner Value 1	This is a custom tracking value that you can set for partners.
Partner Value 2	This is a custom tracking value that you can set for partners.
Partner Value 3	This is a custom tracking value that you can set for partners.
Company URL	The URL of the partner, if one exists.
Media Type	The type of partner, if identified.
Partner Id	A unique partner identifier, assigned by impact.com.
Network	A third-party network that won actions during the period specified for this report.
Cost per Action	Total Cost of Actions divided by number of actions.
Imported Cost	The Cost of Actions imported from third-party tracking systems.
Date Joined	The date the partner joined your program.
Click Through Rate	The number of Clicks divided by the total number of Impressions.
Conversion Ratio	The number of actions divided by the total number of clicks.
Relationship Type	The column shows if this is a Direct partner or not. The column will be empty if the partner is not a direct partner.
Return on Ad Spend	This number represents Revenue divided by Total Cost.
Return on Investment	This number represents Revenue divided by Total Business Cost.
Average Order Value	The total revenue of sale actions divided by the number of sale actions.
Margin	This number represents Revenue minus Goods Cost.
Total Business Cost	The total Cost of Goods plus Total Cost.
Discount	The discounted amount captured at conversion.
Client Cost	Client Cost charged by an Agency plus Total Cost.
Discount Rate	The percentage discount calculated as Discount divided by Revenue.
Item Count	The number of products in the basket captured at conversion.
Goods Cost	The total cost of products in the basket captured at conversion.
Reversed Actions	The number of actions that have been reversed.
Reversed Revenue	The total revenue of Reversed Actions.
Reversed Action Cost	The total Action Cost of Reversed Actions.
Reversal Rate	The number of reversals divided by the number of Total Actions.
Raw Impressions	The total number of impressions tracked.
Raw Clicks	The total number of clicks tracked.
Open-Ended Actions	The total number of pending actions.
Confirmed Actions	The total number of approved actions.
Gross Revenue	The total processing and locked Revenue plus Reversed Revenue.
Country	The Country in which this partner is based.
State	The State in which this partner is based.

Performance data reference

Data Point	Description
Channel	The marketing media that a particular ad uses.
Media	How many of your ads use the particular channel of that row.
Impressions	The number of audience members that viewed content associated with a channel.
Clicks	The total number of link clicks that took the partners' audience to your landing page for the channel.
Actions	The total number of conversions (sales, app installs, etc.) tracked for a particular channel. This number excludes any reversed conversions.
Revenue	The total revenue of all driven actions for this channel within the date range.
Action Cost	The amount of compensation paid to partners for driving the traffic that resulted in conversions for this channel.
Cost	The total amount of money spent associated with this channel.
CPC	The Cost Per Click. The total cost divided by the total number of clicks.

Manage the report

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