> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/seller-program/beta-seller-for-retailers/im-a-retailer/seller-explained-for-retailers.md).
# 面向零售商的 Seller 详解
impact.com 的卖家解决方案可帮助您加强与以下对象的关系： 卖家[^1] 在您的平台上提升品牌知名度，并以极少的投入和成本推动销售增长。通过在 impact.com 上与您的卖家合作，还能解锁未来围绕 Product Boost、Performance 或 Creator 活动开展协作、实现共同增长的机会。
## 卖家为零售商提供什么
* **被动增长** — 您的卖家为合作伙伴的结算提供资金，以推动其在您的平台上实现销售增长。您无需额外投入营销预算，也无需承担额外工作。
* **更牢固的商家关系** — 您通过帮助卖家提升其产品销量，为其提供额外价值。
* **平台活跃度提升** — 卖家的合作伙伴推广其产品的副作用是，他们也会为您的平台带来更多流量和销售。
* **持续协作** — 一旦您的卖家加入 impact.com，与他们在其他互惠互利的项目上合作就更容易了，例如由卖家资助的 [Product Boost](/brand/zh/what-would-you-like-to-learn-about/beta-product-boost/product-boost-explained.md), [绩效](/brand/zh/what-would-you-like-to-learn-about/performance-program/beta-performance-campaigns.md)，以及 [创建者](/brand/zh/what-would-you-like-to-learn-about/creator-program/creator-campaigns-for-brands.md) 活动。
## 您需要做什么
您只需：
1. 选择加入 impact.com 上的零售媒体解决方案。
2. 向您的卖家发送 impact.com 注册链接，这样他们就可以各自为您的平台创建专属 Seller 计划。
* 您也可能收到希望与您创建专属项目的卖家的申请。
3. 批准 Seller 计划，并确认您希望与哪些卖家共享数据。
4. 跟踪您的卖家表现，了解哪些卖家拥有表现最佳的合作伙伴网络和产品，以及哪些卖家为您的平台带来了最多的销售额和收入。
立即开始！
## 在被动收益的基础上继续拓展
一旦您的卖家在 impact.com 上活跃起来，机会就会不再局限于被动增长。您可以仅仅享受卖家为您的平台带来流量和销售额的好处，也可以更主动地推动收入增长。
### 1. 建立合作伙伴网络
通过以下方式扩大您的覆盖范围 [发现](/brand/zh/what-would-you-like-to-learn-about/performance-program/recruiting-partners.md) 和 [接洽](/brand/zh/what-would-you-like-to-learn-about/platform-features/reach-out-to-partners.md) 您可以直接与他们合作，为您的平台带来流量和销售额。这有助于多元化您的收入渠道，并通过更多协作机会提升您能为卖家提供的价值。
### 2. 进一步与卖家合作
与您的卖家合作开展由卖家资助的 [Product Boost](/brand/zh/what-would-you-like-to-learn-about/beta-product-boost/beta-product-boost-for-vendors.md), [创建者](/brand/zh/what-would-you-like-to-learn-about/creator-program/creator-campaigns-for-brands.md)，以及 [效果营销活动](/brand/zh/what-would-you-like-to-learn-about/performance-program/beta-performance-campaigns.md) 以实现共同增长。
[^1]: 制造产品并使用零售商电商平台接触新客户的品牌或商家。例如，像 Dynamite Labs 这样的小工具供应商，在 WayneMart.com 上销售。
---
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