> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/seller-program/beta-seller-for-retailers/im-a-retailer/seller-explained-for-retailers.md).

# 零售商版 Seller 解析

impact.com 的 Seller 解决方案可帮助您加强与 卖家[^1] 在您的平台上，提高品牌曝光度，并以极低的投入和成本促进销售增长。与您在 impact.com 上的卖家合作，还能解锁未来在 Product Boost、Performance 或 Creator 活动上的协作机会，实现共同增长。

## Seller 为零售商带来的价值

* **被动增长** —— 您的卖家为向合作伙伴支付报酬提供资金，以推动您平台上的销售增长。您无需投入额外营销预算或承担额外工作。
* **更稳固的商家关系** —— 通过帮助他们提升产品销量，您为卖家提供了更多价值。
* **平台活跃度提升** —— 卖家的合作伙伴推广其产品的副产品是，他们也会为您的平台带来更多流量和销售。
* **持续协作** —— 一旦您的卖家入驻 impact.com，便更容易与他们就其他互利举措展开合作，例如由卖家资助的 [Product Boost](/brand/zh/what-would-you-like-to-learn-about/beta-product-boost/product-boost-explained.md), [绩效](/brand/zh/what-would-you-like-to-learn-about/performance-program/beta-performance-campaigns.md)，以及 [创作者](/brand/zh/what-would-you-like-to-learn-about/creator-program/creator-campaigns-for-brands.md) 活动。

<div data-with-frame="true"><figure><img src="https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2FoJNSYfrzj8cUqvJ2dFtb%2FGemini_Generated_Image_vt7rb2vt7rb2vt7r.png?alt=media&amp;token=c98b6340-22ba-4646-8fa5-2d3b03ee875c" alt="" width="563"><figcaption></figcaption></figure></div>

## 您需要做什么

您只需：

1. 在 impact.com 上选择加入零售媒体解决方案。
2. 向您的卖家发送 impact.com 注册链接，以便他们都能为您的平台创建专属 Seller 项目。
   * 您也可能会收到希望与您创建专属项目的卖家提交的申请。
3. 批准 Seller 项目，并确认您希望与哪些卖家共享数据。
4. 跟踪卖家的表现，了解哪些卖家拥有表现最佳的合作伙伴网络和产品，以及哪些卖家为您的平台带来了最多的销售额和收入。

<a href="/brand/zh/what-would-you-like-to-learn-about/seller-program/beta-seller-for-retailers/im-a-retailer/get-started-with-seller-as-a-retailer.md" class="button primary">立即开始吧！</a>

## 在被动收益基础上更进一步

一旦您的卖家在 impact.com 上活跃起来，机会就不再局限于被动增长。您既可以享受卖家为您的平台带来流量和销售额的好处，也可以更积极地参与收入增长。

### 1. 建立合作伙伴网络

通过以下方式扩大触达范围 [发掘](/brand/zh/what-would-you-like-to-learn-about/performance-program/recruiting-partners.md) 和 [联络](/brand/zh/what-would-you-like-to-learn-about/platform-features/reach-out-to-partners.md) 可直接合作的伙伴，共同为您的平台带来流量和销售。这有助于实现收入渠道多元化，并通过更多协作机会提升您能为卖家提供的价值。

### 2. 与卖家进一步合作

与您的卖家就诸如由卖家资助的 [Product Boost](/brand/zh/what-would-you-like-to-learn-about/beta-product-boost/beta-product-boost-for-vendors.md), [创作者](/brand/zh/what-would-you-like-to-learn-about/creator-program/creator-campaigns-for-brands.md)，以及 [效果营销活动](/brand/zh/what-would-you-like-to-learn-about/performance-program/beta-performance-campaigns.md) 以实现双方增长最大化。<br>

[^1]: 在您的平台上销售产品、利用零售商的电商平台触达新客户的品牌或商家。例如，像 Dynamite Labs 这样的电子产品供应商，会在 WayneMart.com 上销售。


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