> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/seller-program/beta-seller-for-retailers/im-a-retailer/seller-explained-for-retailers.md).
# 面向零售商的卖家说明
impact.com 的 Seller 解决方案可帮助您加强与……的关系 卖家[^1] 在您的平台上提升品牌曝光度，并以最少的投入和成本增长销售额。与您在 impact.com 上的卖家合作，还能为未来在 Product Boost 或 Performance campaigns 上展开协作打开机会，实现共同增长。
## Seller 为零售商带来的价值
* **被动增长** —— 您的卖家为向合作伙伴支付报酬提供资金，以推动您平台上的销售增长。您无需追加营销投入，也无需承担额外工作。
* **更紧密的商家关系** —— 通过帮助卖家提升其产品销量，您可以为他们提供额外价值。
* **平台活跃度提升** —— 卖家合作伙伴推广其产品的副产品是，也会为您的平台带来更多流量和销售。
* **持续协作** —— 一旦您的卖家入驻 impact.com，便更容易与他们就其他互利项目展开合作，例如由卖家资助的 Product Boost 和 Performance campaigns。
## 您需要做什么
您只需：
1. 在 impact.com 上选择加入零售媒体解决方案。
2. 向您的卖家发送 impact.com 注册链接，以便他们分别为您的平台创建专属 Seller 项目。
* 您也可能会收到希望与您创建专属项目的卖家申请。
3. 批准 Seller 项目，确认您希望与哪些卖家共享数据。
4. 跟踪卖家的表现，了解哪些卖家的合作伙伴网络和产品表现最佳，以及哪些能为您的平台带来最多销售和收入。
立即开始！
## 在被动收益基础上进一步拓展
一旦您的卖家在 impact.com 上活跃起来，机会就会不再局限于被动增长。您既可以仅享受卖家为您的平台带来流量和销售的收益，也可以更积极地参与收入增长。
### 1. 建立合作伙伴网络
通过以下方式扩大您的覆盖范围： [发现](/brand/zh/what-would-you-like-to-learn-about/performance-program/recruiting-partners.md) 和 [联结](/brand/zh/what-would-you-like-to-learn-about/platform-features/reach-out-to-partners.md) 可直接合作的伙伴，共同为您的平台带来流量和销售。这有助于使您的收入渠道多元化，并通过更多协作机会提升您能为卖家提供的价值。
### 2. 与卖家进一步协作
与您的卖家就以下举措开展合作，例如由卖家资助的 [Product Boost](/brand/zh/what-would-you-like-to-learn-about/beta-product-boost/beta-product-boost-for-vendors.md), [创作者](/brand/zh/what-would-you-like-to-learn-about/creator-program/creator-campaigns-for-brands.md)，以及 [Performance campaigns](/brand/zh/what-would-you-like-to-learn-about/performance-program/beta-performance-campaigns.md) 以实现共同增长最大化。
[^1]: 生产产品并使用零售商的电商平台触达新客户的品牌或商家。比如，像 Dynamite Labs 这样的电子产品供应商，在 WayneMart.com 上销售。
---
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