> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/seller-program/beta-seller-for-retailers/im-a-retailer/seller-explained-for-retailers.md).

# 面向零售商的卖家详解

impact.com 的 Seller 解决方案可帮助你加强与……的关系 卖家[^1] 在你的平台上提升品牌曝光度，并以最小的投入和成本提升销量。与 impact.com 上的卖家合作，还能开启未来在 Product Boost、Performance 或 Creator 活动上的协作机会，实现共同增长。

## Seller 为零售商带来的价值

* **被动增长** — 你的卖家为通过在你的平台上带动更多销售的合作伙伴提供资金支持。你无需额外投入营销费用，也无需承担额外工作。
* **更紧密的商家关系** — 你通过帮助卖家提高其产品销量，为他们提供额外价值。
* **平台活跃度提升** — 卖家的合作伙伴推广其产品的副产品是，也会为你的平台带来更多流量和销量。
* **持续合作** — 一旦你的卖家加入 impact.com，与你们在其他互惠互利的项目上开展合作会更容易，例如由卖家资助的 [Product Boost](/brand/zh/what-would-you-like-to-learn-about/beta-product-boost/product-boost-explained.md), [Performance](/brand/zh/what-would-you-like-to-learn-about/performance-program/beta-performance-campaigns.md)，以及 [Creator](/brand/zh/what-would-you-like-to-learn-about/creator-program/creator-campaigns-for-brands.md) 活动。&#x20;

<div data-with-frame="true"><figure><img src="/files/777754de955beb4ede2c906b9afd40d1c8b77e51" alt="" width="563"><figcaption></figcaption></figure></div>

## 你需要做什么

你只需：

1. 在 impact.com 上选择加入零售媒体解决方案。
2. 向你的卖家发送 impact.com 注册链接，以便他们各自为你的平台创建专属的 Seller program。
   * 你也可能会收到希望与你创建专属 program 的卖家的申请。
3. 批准 Seller programs，并确认你希望与哪些卖家共享数据。
4. 跟踪卖家的表现，了解哪些卖家拥有表现最佳的合作伙伴网络和产品，以及哪些卖家为你的平台带来了最多的销量和收入。

<a href="/pages/daca7e5adaf5c2a96a571452ca1c7d7c8b9ff171" class="button primary">立即开始！</a>

## 在被动收益基础上更进一步

一旦你的卖家在 impact.com 上活跃起来，机会就不再局限于被动增长。你可以仅仅享受卖家为你的平台带来流量和销量的好处，也可以更积极地参与收入增长。

### 1. 建立合作伙伴网络

通过以下方式扩大影响范围： [发现](/brand/zh/what-would-you-like-to-learn-about/performance-program/recruiting-partners.md) 并 [接洽](/brand/zh/what-would-you-like-to-learn-about/platform-features/reach-out-to-partners.md) 可与你直接合作、为你的平台带来流量和销量的合作伙伴。这有助于多元化你的收入渠道，并通过进一步的合作机会提升你能为卖家提供的价值。

### 2. 与卖家进一步合作

与卖家在诸如由卖家资助的以下项目上开展合作： [Product Boost](/brand/zh/what-would-you-like-to-learn-about/beta-product-boost/beta-product-boost-for-vendors.md), [Creator](/brand/zh/what-would-you-like-to-learn-about/creator-program/creator-campaigns-for-brands.md)，以及 [Performance 活动](/brand/zh/what-would-you-like-to-learn-about/performance-program/beta-performance-campaigns.md) 以最大化共同增长。<br>

[^1]: 制造产品并利用零售商的电子商务平台接触新客户的品牌或商家。例：像 Dynamite Labs 这样的设备供应商，在 WayneMart.com 上销售。


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