> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/seller-program/amazon-seller-program/introduction-welcome-to-impact.com/step-4-program-insights.md).

# 第 4 步：项目洞察

使用 Amazon Seller，除了 Amazon Seller 专属报表外，您还可以访问 impact.com 的标准绩效报表范围。与包含汇总指标和洞察的绩效报表不同，您的 [报表](https://help.impact.com/en/support/solutions/articles/155000004770-amazon-seller-reporting-explained-for-brands) 包含直接来自 Amazon 的原始数据：

* 使用 [Seller - 按合作伙伴划分的绩效](https://help.impact.com/en/support/solutions/articles/155000004730-seller-performance-by-partner-for-brands) 报表来识别表现最佳的项目，并了解最适合您的计划的内容。
* 使用 [Seller - 按产品划分的绩效](https://help.impact.com/en/support/solutions/articles/155000004731-seller-performance-by-product-for-brands) 报表来分析产品表现，并了解每个产品的转化率。

您可以 [安排报表](https://help.impact.com/en/support/solutions/articles/48001236561) 定期自动发送给团队成员。


---

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