> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/seller-program/amazon-seller-program/introduction-welcome-to-impact.com/step-4-program-insights.md).

# 步骤 4：项目洞察

使用 Amazon Seller，您除了可以访问 impact.com 的标准绩效报告外，还可以访问 Amazon Seller 专属报告。与包含汇总指标和洞察的绩效报告不同，您的 [报告](https://help.impact.com/brand/what-would-you-like-to-learn-about/seller-program/amazon-seller-program/amazon-seller-reporting-for-brands/amazon-seller-reporting-explained-for-brands) 包含直接来自 Amazon 的原始数据：

* 使用 [卖家 - 合作伙伴表现](https://help.impact.com/brand/what-would-you-like-to-learn-about/seller-program/amazon-seller-program/amazon-seller-reporting-for-brands/seller-performance-by-partner-for-brands) 报告，用于识别您的表现最佳者，并了解您的计划中哪些内容效果最好。
* 使用 [卖家 - 按产品划分的绩效](https://help.impact.com/brand/what-would-you-like-to-learn-about/seller-program/amazon-seller-program/amazon-seller-reporting-for-brands/seller-performance-by-product-for-brands) 报告，用于分析产品绩效，并了解每个产品的转化率。

您可以 [安排报告](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/multi-program-reports/report-management/schedule-reports) 以定期自动发送给团队成员。


---

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