> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/seller-program/amazon-seller-program/introduction-welcome-to-impact.com/step-3-partner-engagement.md).

# 第 3 步：合作伙伴参与

## 规划你的外联 <a href="#plan-your-outreach-0-0" id="plan-your-outreach-0-0"></a>

规划一系列持续的、以价值为导向的 [外联邮件](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/reach-out-to-partners/email-workflows/create-and-manage-email-workflows)。保持简洁，并专注于参与你的计划所带来的好处，例如更高的支付率、更长的 cookie 窗口以及任何绩效奖金。

通过注册奖金或临时提高费率来增添吸引力，以推动初始采用。 [计划条款](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/contracts-and-template-terms/set-limited-time-payouts-with-scheduled-terms) 或 [产品提升](https://help.impact.com/brand/what-would-you-like-to-learn-about/beta-product-boost/create-a-product-boost-campaign) 可帮助你做到这一点。

## 分享相关新闻 <a href="#section-id23524846371987" id="section-id23524846371987"></a>

让你的合作伙伴及时了解促销活动、产品/功能发布、公司更新等信息非常重要。impact.com 的 [新闻简报](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/reach-out-to-partners/newsletters/introduction-to-newsletters) 功能是实现这一点最简单的方式，同时还能提升合作伙伴的参与度和工作效率。

## 向合作伙伴普及知识 <a href="#section-id235248464024764" id="section-id235248464024764"></a>

使用你的 [*资源*](https://app.impact.com/secure/advertiser/engage/ads/manage-resources-flow.ihtml) 页面来分享 [培训材料和教育资源](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/ads/requests-from-partners/create-a-resource-to-share-with-partners) ，帮助合作伙伴有效推广你的 Amazon 产品并创造销售。请链接到你的 *资源* 页面，并放在你的初始欢迎消息和任何定时简报中。

你可以随时分享相关帮助文档，以确保合作伙伴了解如何推广你的产品，以及哪些 [最佳实践](https://help.impact.com/partner/what-would-you-like-to-learn-about/seller-partnerships/amazon-seller-partnerships/best-practices-for-seller-partners) 能让他们获得最大的成功。


---

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