> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/seller-program/amazon-seller-program/amazon-seller-tracking/amazon-seller-tracking-explained.md).
# Amazon 卖家跟踪说明
impact.com 对 Amazon Seller 项目归因的跟踪方式与其他项目通常使用的跟踪方法不同。对于 Amazon Seller，我们依赖 Amazon Attribution API 来处理归因跟踪，这其中有一些需要考虑的事项。了解这些跟踪差异将帮助您与合作伙伴建立合理预期，并更好地理解您的报告。
## 跨国家/地区跟踪
Amazon 的归因跟踪不支持跨国家/地区跟踪，这意味着只有当您的网站和合作伙伴的受众位于同一国家/地区时，Amazon 才会跟踪指向您 Amazon 站点的流量，并将其归因给相关合作伙伴。
## 跟踪链接参数
在 Amazon Seller 中，您的合作伙伴可以通过在其跟踪链接中添加 `sharedId` [参数](/brand/zh/what-would-you-like-to-learn-about/platform-features/tracking/tracking-explained/tracking-link-parameters-explained.md) 来通过转化向您传递额外数据。不过，合作伙伴应避免使用 `subIds` ，因为这会导致他们无法获得转化归因。
此外，如果您的合作伙伴参与 [Amazon Associates](https://affiliate-program.amazon.com/) ，他们就不能将 impact.com 和 Amazon Associate 的跟踪链接相互追加，以便从同一次转化中获得多笔佣金。
{% hint style="success" %}
**注意：** 请告知您的合作伙伴，SharedIDs 必须仅包含字母数字字符，且长度不超过 255 个字符。他们不得使用空格或特殊字符（`/`, `&`, `=`, `#`, `?`, `+`, `'`, `"`, `%`, `$`, `[`, `]`），因为这会破坏跟踪并导致合作伙伴无法获得转化归因。
{% endhint %}
## 自动产品退货
对于产品退货，您无需向 impact.com 提交数据文件即可处理操作 [撤销或修改](/brand/zh/what-would-you-like-to-learn-about/platform-features/submit-and-modify-conversion-data/batch-modify-conversion-data/submit-batch-modifications-and-reversals.md)。Amazon 会照常处理退货，您的转化数据将在 impact.com 上于 28 天滚动窗口内更新。
## 订单 ID 差异
impact.com 会根据我们从 Amazon 收到的每日数据馈送，为您的 Amazon Seller 项目生成内部订单 ID。这些 ID 仅作为内部标识符，且其结构为 `EventDate-PartnerID-ProgramID-SKU`.
如果您尝试交叉引用，这些订单 ID 将不会与您的 Amazon 订单号匹配，因为 Amazon 会向我们提供汇总数据，以保护消费者隐私并遵守 GDPR。
## 点击路径可见性限制
impact.com 无法让您了解用户在购买前的点击路径或浏览旅程。在 Amazon Seller 项目中，您无法像在 Performance 项目中的 [Top Paths](/brand/zh/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/top-paths-explained.md) 报告那样查看这些细节。
## 了解更多
* 要详细了解 Amazon Seller 项目、其运作方式以及它能为您带来的价值，请参阅 [Amazon Seller Program Explained](/brand/zh/what-would-you-like-to-learn-about/seller-program/amazon-seller-program/amazon-seller-program-explained.md).
* 要详细了解 Amazon Seller 报告，请参阅 [Amazon Seller Reporting Explained for Brands](/brand/zh/what-would-you-like-to-learn-about/seller-program/amazon-seller-program/amazon-seller-reporting-for-brands/amazon-seller-reporting-explained-for-brands.md).
---
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