> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/seller-program/amazon-seller-program/amazon-seller-tracking/amazon-seller-tracking-explained.md).
# Amazon 卖家跟踪说明
impact.com 对 Amazon Seller 计划的归因跟踪方式不同于其他计划通常使用的跟踪方法。对于 Amazon Seller，我们依赖 Amazon Attribution API 来处理归因跟踪，而这也带来了一些需要注意的事项。了解这些跟踪差异将帮助您与合作伙伴建立更合理的预期，并更好地理解您的报告。
## 跨国家/地区跟踪
Amazon 的归因跟踪不支持跨国家/地区跟踪，这意味着当您的网站与合作伙伴的受众位于同一国家/地区时，Amazon 只会跟踪到您 Amazon 站点的流量，并将其归因给相应的合作伙伴。
## 跟踪链接参数
对于 Amazon Seller，您的合作伙伴可以通过在其跟踪链接中添加 `sharedId` [参数](/brand/zh/what-would-you-like-to-learn-about/platform-features/tracking/tracking-explained/tracking-link-parameters-explained.md) ，向您传递包含转化的额外数据。不过，合作伙伴应避免使用 `subIds` ，因为这可能会导致他们无法获得转化归因。
此外，如果您的合作伙伴参与 [Amazon Associates](https://affiliate-program.amazon.com/) ，他们就不能将 impact.com 和 Amazon Associate 跟踪链接相互追加，以便在同一转化上获得多笔佣金。
{% hint style="success" %}
**注意：** 请告知您的合作伙伴，SharedID 只能使用字母和数字，且长度必须少于 255 个字符。他们不得使用空格或特殊字符（`/`, `&`, `=`, `#`, `?`, `+`, `'`, `"`, `%`, `$`, `[`, `]`），因为这些会破坏跟踪并阻止合作伙伴获得转化归因。
{% endhint %}
## 自动商品退货
对于商品退货，您无需向 impact.com 提交数据文件即可处理操作 [撤销或修改](/brand/zh/what-would-you-like-to-learn-about/platform-features/submit-and-modify-conversion-data/batch-modify-conversion-data/submit-batch-modifications-and-reversals.md)。Amazon 会照常处理退货，您的转化数据会在 impact.com 上的 28 天滚动窗口内更新。
## 订单 ID 差异
impact.com 会根据我们从 Amazon 收到的每日数据馈送，为您的 Amazon Seller 计划生成内部订单 ID。这些 ID 仅用作内部标识，其结构为 `EventDate-PartnerID-ProgramID-SKU`.
如果您尝试进行交叉引用，这些订单 ID 将不会与您的 Amazon 订单号匹配，因为 Amazon 向我们提供的是汇总数据，以保护消费者隐私并遵守 GDPR。
## 点击路径可见性限制
impact.com 无法为您提供有关用户在购买前的点击路径或浏览历程的洞察。对于 Amazon Seller 计划，您无法像在 Performance 计划中的 [Top Paths](/brand/zh/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/top-paths-explained.md) 报表。
## 了解更多
* 要进一步了解 Amazon Seller 计划、其运作方式以及它能为您带来的价值，请参阅 [Amazon Seller 计划详解](/brand/zh/what-would-you-like-to-learn-about/seller-program/amazon-seller-program/amazon-seller-program-explained.md).
* 要进一步了解 Amazon Seller 报告，请参阅 [品牌的 Amazon Seller 报告详解](/brand/zh/what-would-you-like-to-learn-about/seller-program/amazon-seller-program/amazon-seller-reporting-for-brands/amazon-seller-reporting-explained-for-brands.md).
---
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