> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/seller-program/amazon-seller-program/amazon-seller-tracking/amazon-seller-tracking-explained.md).

# Amazon 卖家跟踪说明

impact.com 对 Amazon Seller 项目的归因跟踪方式与其他项目通常使用的跟踪方法不同。对于 Amazon Seller，我们依赖 Amazon Attribution API 来处理归因跟踪，这其中有一些需要注意的事项。了解这些跟踪差异将帮助你与合作伙伴建立明确的预期，并更好地理解你的报告。

## 跨国家/地区跟踪

Amazon 的归因跟踪不支持跨国家/地区跟踪，这意味着只有当你的网站和合作伙伴的受众位于同一国家/地区时，Amazon 才会跟踪到你 Amazon 站点的流量，并将其归因给相应的合作伙伴。

<div data-with-frame="true"><figure><img src="https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-7a38d9d562f2e248e195ae8218f19f4dd86e0389%2Fc7216c9270fd99915204b9ace98f9d97d903638b547fe4f295d2f584c5e3b562.png?alt=media" alt=""><figcaption></figcaption></figure></div>

## 跟踪链接参数

在 Amazon Seller 中，你的合作伙伴可以通过在 `sharedId` [参数](/brand/zh/what-would-you-like-to-learn-about/platform-features/tracking/tracking-explained/tracking-link-parameters-explained.md) 添加到他们的跟踪链接中，从而随转化向你传递额外数据。不过，合作伙伴应避免使用 `subIds` ，因为这会阻止他们获得转化归因。

此外，如果你的合作伙伴参与 [Amazon Associates](https://affiliate-program.amazon.com/) ，他们不能将 impact.com 和 Amazon Associate 的跟踪链接相互追加，以在同一次转化上赚取多重佣金。

{% hint style="success" %}
**注意：** 请告知你的合作伙伴，SharedIDs 只能使用字母数字字符，且长度不得超过 255 个字符。它们不得使用空格或特殊字符（`/`, `&`, `=`, `#`, `?`, `+`, `'`, `"`, `%`, `$`, `[`, `]`），因为这会破坏跟踪并阻止合作伙伴获得转化归因。
{% endhint %}

## 自动商品退货

对于商品退货，你无需向 impact.com 提交数据文件来处理操作 [撤销或修改](/brand/zh/what-would-you-like-to-learn-about/platform-features/submit-and-modify-conversion-data/batch-modify-conversion-data/submit-batch-modifications-and-reversals.md)。Amazon 会照常处理退货，你的转化数据将在 impact.com 上于 28 天滚动窗口内更新。

<div data-with-frame="true"><figure><img src="https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-f4b4424c2322745293a40c25532879162dcccfe8%2F62ccb64dadd4b25c4ffdc8d2ffca644ff1910b0a4f3981cd1ea85156110d66da.png?alt=media" alt=""><figcaption></figcaption></figure></div>

## 订单 ID 差异

impact.com 会根据我们从 Amazon 收到的每日数据馈送，为你的 Amazon Seller 项目生成内部订单 ID。这些 ID 仅用作内部标识符，并采用如下结构 `EventDate-PartnerID-ProgramID-SKU`.

如果你尝试交叉引用，这些订单 ID 将不会与你的 Amazon 订单号匹配，因为 Amazon 向我们提供的是汇总数据，以保护消费者隐私并遵守 GDPR。

## 点击路径可见性限制

impact.com 无法向你提供有关用户在购买前点击路径或浏览历程的洞察。对于 Amazon Seller 项目，你无法像在 Performance 项目中那样看到这些细节，例如在 [Top Paths](/brand/zh/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/top-paths-explained.md) 报告。

## 了解更多

* 要进一步了解 Amazon Seller 项目、其运作方式以及它能为你带来的价值，请参阅 [Amazon Seller 项目说明](/brand/zh/what-would-you-like-to-learn-about/seller-program/amazon-seller-program/amazon-seller-program-explained.md).
* 要进一步了解 Amazon Seller 报告，请参阅 [面向品牌的 Amazon Seller 报告说明](/brand/zh/what-would-you-like-to-learn-about/seller-program/amazon-seller-program/amazon-seller-reporting-for-brands/amazon-seller-reporting-explained-for-brands.md).


---

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