> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/seller-program/amazon-seller-program/amazon-seller-reporting-for-brands/seller-performance-by-partner-for-brands.md).
# 卖家 - 面向品牌的合作伙伴绩效
该 *卖家 - 按合作伙伴划分的表现* 此报告显示了您 Amazon 卖家计划中的合作伙伴和创作者的表现情况。可用它查看谁带来了最多的点击、加入购物车、购买和销售，从而识别表现最佳者并优化您的计划。
## 管理报告
1. 在左侧导航栏中，选择  **\[Engage] → 报告 → 更多报告**.
2. 在 *类别* 搜索栏旁边的筛选器，选择 **绩效** 筛选器。
3. 选择 [**卖家 - 按合作伙伴划分的表现**](https://app.impact.com/secure/advertiser/report/viewReport.report?handle=seller_perf_by_partner).
* 您还可以将鼠标悬停在该行上并选择，将报告固定到左侧菜单栏 **固定**.
4. 在报告标题下方，筛选您要查看的数据。设置好所需筛选条件后，选择  **\[搜索]**.
* 使用页面右上角的图标来  **\[固定]**,  **\[计划]**，或  **\[下载]** 以 PDF、Excel 或 CSV 格式导出报告。
* 请参阅下面的参考信息，以更好地理解该报告。
筛选项参考
| 筛选器 | 说明 |
| ---- | -------------------------- |
| 日期范围 | 按创建时间筛选数据。 |
| 合作伙伴 | 按您想查看数据的合作伙伴或创作者名称或类别进行筛选。 |
报告数据列参考
| 列 | Amazon 属性 | 说明 |
| --------------- | ----------------------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| 合作伙伴 ID | `adGroupId` | 合作伙伴或创作者的唯一标识符。 |
| 总点击次数（DPV） | `attributedTotalDetailPageViewsClicks14d` | 点击 详情页浏览量（DPV） 指合作伙伴在客户点击其广告后，成功将客户引导至您的商品详情页并因此获得归因的次数。
这包括您 Sponsored Display 广告中展示的商品以及您目录中的商品。
|
| 总加入购物车点击次数（ATC） | `attributedTotalAddToCartClicks14d` | 指合作伙伴在客户点击其广告后，成功促使客户将推广商品加入购物车并因此获得归因的次数。 |
| 总购买次数 | `attributedTotalPurchases14d` | 指推广商品被计入一次购买事件的次数，不考虑商品数量。购买事件包括商品租赁和 [Subscribe & Save](https://www.amazon.com/b?ie=UTF8\&node=15283820011) 订阅。 |
| 售出总件数 | `totalUnitsSold14d` | 客户在看到合作伙伴的广告后，于 Amazon 上购买的推广商品总数量。Amazon 卖家计划在一次购买事件中可能售出多件商品。 |
| 推广商品总销售额 | `totalAttributedSales14d` | 客户点击合作伙伴的广告后，在 Amazon 上购买的推广商品总销售额。 |
| 点击跳转 | `点击跳转次数` | 客户点击合作伙伴的广告后，被引导至广告外的目标位置（例如您的商品详情页或落地页）的次数。 |
---
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