> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/seller-program/amazon-seller-program/amazon-seller-reporting-for-brands/seller-performance-by-partner-for-brands.md).
# 卖家 - 面向品牌的合作伙伴绩效
该 *卖家 - 按合作伙伴划分的表现* 报告向您显示您的哪些 Amazon Seller 计划 [广告](/brand/zh/what-would-you-like-to-learn-about/platform-features/ads/manage-ads/send-assets-to-your-partners.md) 表现最佳。
## 管理报告
1. 从左侧导航栏中选择  **\[Engage] → Reports → More Reports**.
2. 从 *类别* 搜索栏旁边的过滤器中，选择 **效果** 过滤器。
3. 选择 **卖家 - 按合作伙伴划分的表现**.
* 您也可以将报告固定到左侧菜单栏，方法是将鼠标悬停在该行上并选择 **固定**.
4. 在报告标题下方，筛选您要查看的数据。设置好所需的筛选条件后，选择  **\[搜索]**.
* 使用页面右上角的图标来  **\[固定]**,  **\[计划]**，或  **\[下载]** 以 PDF、Excel 或 CSV 格式下载报告。
* 请参阅下面的参考说明，以更好地理解该报告。
筛选器参考
| 筛选器 | 说明 |
| ---- | ---------------------- |
| 日期范围 | 按创建时间筛选数据。 |
| 合作伙伴 | 按您想查看数据的合作伙伴名称或类别进行筛选。 |
报告数据列参考
| 列 | Amazon 属性 | 说明 |
| ----------- | ----------------------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| 合作伙伴 ID | `adGroupId` | 合作伙伴的唯一标识符。 |
| 总点击次数（DPV） | `attributedTotalDetailPageViewsClicks14d` | 点击次数 详情页浏览量（DPV） 指合作伙伴在客户点击其广告后，将客户引导至您的商品详情页而获得归因的次数。
这包括在您的 Sponsored Display 广告以及您目录中的商品。
|
| 加购点击总数（ATC） | `attributedTotalAddToCartClicks14d` | 合作伙伴在客户点击其广告后，引导客户将推广商品加入购物车而获得归因的次数。 |
| 总购买次数 | `attributedTotalPurchases14d` | 推广商品被包含在购买事件中的次数，不考虑单位数量。购买事件包括商品租赁和 [订阅并节省](https://www.amazon.com/b?ie=UTF8\&node=15283820011) 订阅。 |
| 售出总件数 | `totalUnitsSold14d` | 客户在看到合作伙伴的广告后在 Amazon 上购买的推广商品总数量。Amazon Seller 计划在一次购买事件中可能售出多个单位。 |
| 商品销售总额 | `totalAttributedSales14d` | 客户在点击合作伙伴的广告后在 Amazon 上购买的推广商品总销售额。 |
| 点击进入 | `点击进入次数` | 客户点击合作伙伴的广告并被引导至广告外的目标页面（例如您的商品详情页或落地页）的次数。 |
---
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