> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/seller-program/amazon-seller-program/amazon-seller-reporting-for-brands/amazon-seller-reporting-explained-for-brands.md).
# 面向品牌的 Amazon 卖家报告说明
作为卖家，您除了可以访问 Amazon Seller 专属报告外，还可以访问 impact.com 的标准绩效报告系列。与包含汇总指标和洞察的绩效报告不同，这些报告包含直接来自 Amazon 的原始数据。
## Amazon Seller 报告有哪些不同
查看 Amazon Seller 报告时，请注意以下事项：
* 点击流量仅会在记录到前 10 次点击后显示。
* 转化仅会在首次销售后显示。
* 转化和流量数据最多可能延迟 2 天才会显示。
* 转化数据按天汇总，然后按产品，再按合作伙伴汇总。
* 与 [标准报告](/brand/zh/what-would-you-like-to-learn-about/platform-features/multi-program-reports/report-management/more-reports-screen.md)相比，点击次数可能存在差异，因为标准报告使用 impact.com 的跟踪，而 Amazon Seller 报告依赖 Amazon 的点击数据。
{% hint style="info" %}
**注意：** 由于有关客户的 *点击路径* 无法在 Amazon Seller 项目中进行跟踪，任何需要此数据的报告都将为空白（例如， [Optimize 报告](/brand/zh/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports.md)).
{% endhint %}
## 访问您的报告
1. 从左侧导航菜单中，选择  **\[Engage] → Reports → More Reports**.
2. 从 *类别* 搜索栏旁边的筛选器，然后选择 **效果**.
* 您应该会看到以下报告：
| 报告 | 说明 |
| --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | --------------------------------------------------------------- |
| [Seller — 按合作伙伴划分的绩效](/brand/zh/what-would-you-like-to-learn-about/seller-program/amazon-seller-program/amazon-seller-reporting-for-brands/seller-performance-by-partner-for-brands.md) | 此报告按合作伙伴汇总，展示您的 Seller 项目的基本绩效指标。指标包括点击、商品详情页浏览、加入购物车、商品购买和销售额。 |
| [Seller — 按产品划分的绩效](/brand/zh/what-would-you-like-to-learn-about/seller-program/amazon-seller-program/amazon-seller-reporting-for-brands/seller-performance-by-product-for-brands.md) | 此报告展示您的产品表现，并提供每个产品的展示、点击、产品销售和转化率详细数据。 |
* 若要将您的 Seller 报告固定到左侧导航菜单以便快速访问，请将鼠标悬停在该行上并选择 **固定**.
* 打开报告后，您可以使用右上角的图标来  **\[取消固定]** 该报告，  **\[计划]** 让其按特定频率发送，  **\[下载]** 以 PDF、Excel 或 CSV 格式导出，或  **\[导出]** 通过 API 导出。
---
# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.
## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.
Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:
```
GET https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/seller-program/amazon-seller-program/amazon-seller-reporting-for-brands/amazon-seller-reporting-explained-for-brands.md?ask=&goal=
```
`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.
Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.