> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/seller-program/amazon-seller-program/amazon-seller-reporting-for-brands/amazon-seller-reporting-explained-for-brands.md).
# 品牌方亚马逊卖家报告详解
作为卖家，除了 Amazon Seller 专属报告外，你还可以访问 impact.com 的标准绩效报告范围。与包含汇总指标和洞察的绩效报告不同，这些报告包含直接来自 Amazon 的原始数据。
## Amazon Seller 报告有何不同
查看 Amazon Seller 报告时，请记住以下注意事项：
* 只有在跟踪链接上记录到前 10 次点击后，点击流量才会显示。
* 只有在至少记录到 10 次点击并且完成首笔销售后，转化才会显示。
* 转化和流量数据可能会延迟最多 2 天才显示。
* 转化数据按天汇总，然后按产品汇总，再按合作伙伴汇总。
* 与 [标准报告](/brand/zh/what-would-you-like-to-learn-about/platform-features/multi-program-reports/report-management/more-reports-screen.md)比较时，点击次数可能存在差异，因为标准报告使用 impact.com 的跟踪，而 Amazon Seller 报告依赖 Amazon 的点击数据。
{% hint style="success" %}
**注意：** 由于有关客户的 *点击路径* 无法在 Amazon Seller 计划中进行跟踪，因此任何需要这些数据的报告都将为空白（例如， [优化报告](/brand/zh/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports.md)).
{% endhint %}
## 访问你的报告
1. 从左侧导航菜单中，选择  **\[Engage] → 报告 → 更多报告**.
2. 从 *类别* 搜索栏旁边的筛选器中，选择 **绩效**.
* 你应该会看到以下报告：
| 报告 | 说明 |
| --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | --------------------------------------------------------------- |
| [Seller — 按合作伙伴划分的绩效](/brand/zh/what-would-you-like-to-learn-about/seller-program/amazon-seller-program/amazon-seller-reporting-for-brands/seller-performance-by-partner-for-brands.md) | 此报告按合作伙伴汇总，展示你的 Seller 计划的基本绩效指标。指标包括点击、商品详情页浏览、加入购物车、商品购买和销售额。 |
| [Seller — 按产品划分的绩效](/brand/zh/what-would-you-like-to-learn-about/seller-program/amazon-seller-program/amazon-seller-reporting-for-brands/seller-performance-by-product-for-brands.md) | 此报告展示你的产品表现，并提供每个产品的展示、点击、产品销售和转化率详细数据。 |
* 若要将你的 Seller 报告固定到左侧导航菜单以便快速访问，请将鼠标悬停在该行上并选择 **固定**.
* 打开报告后，你可以使用右上角的图标来  **\[取消固定]** 该报告，  **\[计划]** 让它按特定频率发送，  **\[下载]** 以 PDF、Excel 或 CSV 格式发送，或者  **\[导出]** 通过 API 发送。
---
# Agent Instructions
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## Querying This Documentation
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