> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/seller-program/amazon-seller-program/amazon-seller-reporting-for-brands/amazon-seller-reporting-explained-for-brands.md).
# 面向品牌的 Amazon 卖家报告说明
作为卖家，除了 Amazon Seller 专用报告外，你还可以访问 impact.com 的标准绩效报告系列。与包含汇总指标和洞察的绩效报告不同，这些报告直接提供来自 Amazon 的原始数据。
## Amazon Seller 报告有哪些不同之处
查看 Amazon Seller 报告时，请牢记以下注意事项：
* 点击流量只有在记录到前 10 次点击后才会显示。
* 转化只有在首次销售后才会显示。
* 转化和流量数据可能会延迟最多 2 天才显示。
* 转化数据先按天汇总，再按产品汇总，最后按合作伙伴汇总。
* 与 [标准报告](/brand/zh/what-would-you-like-to-learn-about/platform-features/multi-program-reports/report-management/more-reports-screen.md)相比，点击次数可能存在差异，因为标准报告使用 impact.com 的跟踪，而 Amazon Seller 报告依赖 Amazon 的点击数据。
{% hint style="info" %}
**注意：** 由于无法在 Amazon Seller 项目中跟踪有关客户的 *点击路径* 数据，任何需要此类数据的报告都会为空白（例如， [Optimize 报告](/brand/zh/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports.md)).
{% endhint %}
## 访问你的报告
1. 在左侧导航菜单中，选择  **\[Engage] → 报告 → 更多报告**.
2. 从 *类别* 在搜索栏旁边的筛选器中，选择 **绩效**.
* 你应该会看到以下报告：
| 报告 | 说明 |
| --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------- |
| [Seller — 按合作伙伴划分的绩效](/brand/zh/what-would-you-like-to-learn-about/seller-program/amazon-seller-program/amazon-seller-reporting-for-brands/seller-performance-by-partner-for-brands.md) | 此报告向你展示 Seller 项目的基本绩效指标，并按合作伙伴汇总。指标包括点击量、商品详情页浏览量、加入购物车、产品购买量和销售额。 |
| [Seller — 按产品划分的绩效](/brand/zh/what-would-you-like-to-learn-about/seller-program/amazon-seller-program/amazon-seller-reporting-for-brands/seller-performance-by-product-for-brands.md) | 此报告展示你的产品绩效，并提供每个产品的展示量、点击量、产品销售和转化率的详细数据。 |
* 若要将 Seller 报告固定到左侧导航菜单以便快速访问，请将鼠标悬停在该行上并选择 **固定**.
* 打开报告后，你可以使用右上角的图标来  **\[取消固定]** 该报告，  **\[安排]** 按特定频率发送该报告，  **\[下载]** 为 PDF、Excel 或 CSV 格式，或  **\[导出]** 通过 API 导出。
---
# Agent Instructions
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## Querying This Documentation
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