> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/platform-features/tracking/set-up-tracking/assign-custom-tracking-values-to-partners.md).

# 为合作伙伴分配自定义跟踪值

<a href="https://pxa.impact.com/student/activity/1117597?sid=0c0e3e5c-54c9-4435-9bee-ebcdccb7f292&#x26;sid_i=0?utm_source=app.impact.com&#x26;utm_medium=owned-platform&#x26;utm_content=tra-350&#x26;utm_campaign=help-center" class="button primary">参加 PXA 课程</a>

您最多可以为一个合作伙伴分配三个自定义值。分配自定义值后，您就可以将这些值添加到落地页查询字符串中。为合作伙伴分配自定义值有助于：

* 在内部分析仪表板中按名称识别合作伙伴。
* 指定与合作伙伴相关的流量类型（例如：付费搜索、电子邮件、忠诚度、优惠券、工具栏等）。
* 跟踪您是否曾通过其他网络与该合作伙伴合作，并希望能够整合数据并分配来自其他网络的 Partner ID。

{% hint style="info" %}
**注意：** 当您设置自定义合作伙伴值时，数据将开始根据您最后一次 [更新合作伙伴合同](/brand/zh/what-would-you-like-to-learn-about/platform-features/contracts-and-template-terms/template-terms/modify-template-terms.md)。查看历史数据并避免混淆时，仅考虑在实施合作伙伴值之后收集的数据。
{% endhint %}

#### 分配自定义值

1. 在左侧导航菜单中，选择 ![](https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-230534471fef5f40808e921e41ee44e4a06ded03%2Fe6cb9548999afdc1ed3ce4942e4cb5b45b5cecbd323267aac2a7cd1915fccc09.svg?alt=media) **\[Engage] → 合作伙伴 → 合作伙伴**.
   * 或者，对于 Creator 项目，请选择 ![](https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-230534471fef5f40808e921e41ee44e4a06ded03%2Fe6cb9548999afdc1ed3ce4942e4cb5b45b5cecbd323267aac2a7cd1915fccc09.svg?alt=media) **\[Engage] → 合作伙伴 → 创作者**.
2. 将鼠标悬停在要设置自定义值的合作伙伴上，并选择 ![](https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2FMLtRUwWz0pujlfmYWOgg%2FMoreVN.svg?alt=media\&token=03a3c355-a347-4207-baf7-c44fadf6d080) **\[更多] → 跟踪 → 自定义值**.
3. 选择 *合作伙伴值* 要设置的字段。
   * 最多可设置三个值。
4. 输入一个值并选择 **保存**.

   <div data-with-frame="true"><figure><img src="https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2FATz63dkmYX8bXdt2PNgV%2FScreenshot%202026-05-06%20at%2012.51.01.png?alt=media&amp;token=2c62795c-455c-4d37-8625-758234fdbb51" alt="" width="375"><figcaption></figcaption></figure></div>

   * 要查看您现有的所有合作伙伴自定义值，请选择 ![](https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2F210dEQa93qyQgoJDkieL%2FUser%20profile.svg?alt=media\&token=f84c5b17-fae4-4a30-990a-9de5e57a150b) **\[用户资料] → 设置 → 合作伙伴自定义值**.

{% hint style="info" %}
**注意：** 合作伙伴自定义值对应于 `{mp_value1}` 落地页查询字符串参数的动态值。请参阅 [Gateway 跟踪模板](/brand/zh/what-would-you-like-to-learn-about/account-administration/program-settings/tracking-settings/gateway-tracking-templates.md) 以了解更多上下文。
{% endhint %}

#### 批量编辑合作伙伴自定义值

合作伙伴自定义值也可以通过 .XLSX 或 .CSV 文件批量上传和配置。

1. 在左侧导航菜单中，选择 ![](https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-230534471fef5f40808e921e41ee44e4a06ded03%2Fe6cb9548999afdc1ed3ce4942e4cb5b45b5cecbd323267aac2a7cd1915fccc09.svg?alt=media) **\[Engage] → 合作伙伴 → 合作伙伴**.
   * 或者，对于 Creator 项目，请选择 ![](https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-230534471fef5f40808e921e41ee44e4a06ded03%2Fe6cb9548999afdc1ed3ce4942e4cb5b45b5cecbd323267aac2a7cd1915fccc09.svg?alt=media) **\[Engage] → 合作伙伴 → 创作者** 然后在右上角选择 ![](https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2FMLtRUwWz0pujlfmYWOgg%2FMoreVN.svg?alt=media\&token=03a3c355-a347-4207-baf7-c44fadf6d080) **\[更多] → 恢复旧版界面**.
2. 在右上角，选择 **批量编辑**.
3. 选择 **选择文件** 并上传包含您所有自定义值的文件。
   * 选择 **显示/隐藏文件格式详情** 以了解所需文件格式的更多信息。
   * 您也可以选择 **将列复制到剪贴板** 并将模板粘贴到电子表格中。

     <div data-with-frame="true"><figure><img src="https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2FiqG4E0hv2qMKVxTKk8Yh%2FScreenshot%202026-05-06%20at%2012.52.27.png?alt=media&amp;token=3789f57a-91f6-4328-a11e-b6f66552131c" alt="" width="375"><figcaption></figcaption></figure></div>
4. 选择 **下一步**.
5. 数据将加载到 *合作伙伴值批量上传* 屏幕上，显示您列出的所有 Partner ID 和自定义值。
   * 在这里，您可以查看验证错误、下载错误文件，并筛选仅显示错误或通过的值。
6. 选择 **接受并创建合作伙伴自定义值**.

#### 将合作伙伴自定义值添加到落地页查询字符串中

要将您的合作伙伴值设置到落地页查询字符串中：

1. 在顶部导航栏中，选择 ![](https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2F210dEQa93qyQgoJDkieL%2FUser%20profile.svg?alt=media\&token=f84c5b17-fae4-4a30-990a-9de5e57a150b) **\[用户资料] → 设置**.
2. 在……下 *跟踪* 部分下，选择 **Gateway**.
3. 找到 *合作伙伴跟踪模板* 部分。

   <div data-gb-custom-block data-tag="hint" data-style="info" class="hint hint-info"><p><strong>注意：</strong> 该 <em>合作伙伴跟踪模板</em> 会自动将查询字符串参数附加到合作伙伴的所有落地页。这对于将信息传递给第三方分析工具很有用。</p></div>
4. 在提供的框中输入名称和自定义值。
   * 请参阅 [Gateway 跟踪模板](/brand/zh/what-would-you-like-to-learn-about/account-administration/program-settings/tracking-settings/gateway-tracking-templates.md) 以获取更多信息。
5. 选择 **保存**.

   <div data-with-frame="true"><figure><img src="https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2FTFG9Bmr7xhiYLobukP45%2FScreenshot%202026-05-06%20at%2012.58.17.png?alt=media&amp;token=37381722-db25-4850-ba19-0a97462cbaf0" alt="" width="563"><figcaption></figcaption></figure></div>


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