> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/platform-features/tracking/credit-policies/last-to-cart-credit-policy-explained.md).
# 最后加入购物车归因政策说明
Last to Cart 政策类似于 [最后点击](/brand/zh/what-would-you-like-to-learn-about/platform-features/tracking/credit-policies/last-click-credit-policy-explained.md) 政策，因为它会根据客户的行为来决定哪位合作伙伴获得转化的归因和支付。与其让客户最后一次点击来决定结果，不如由客户最后一次 *将商品添加到购物车* 的时间来决定获胜的合作伙伴。
在 Last to Cart 政策下，通常会将 100% 的归因和该转化的全部支付授予在结账前引导客户将最后一件商品加入购物车的合作伙伴。不过，归因和支付金额可能会受到您的 [参与奖金](/brand/zh/what-would-you-like-to-learn-about/platform-features/contracts-and-template-terms/template-terms/participation-bonuses-explained.md) 设置。
{% hint style="warning" %}
**兼容性要求：** Last to Cart 需要手动 [通用跟踪标签 (UTT)](/brand/zh/what-would-you-like-to-learn-about/platform-features/tracking/javascript-tag-tracking/tracking-with-universal-tracking-tag-utt.md) 设置和 [UTT `trackCart` 实施](/brand/zh/what-would-you-like-to-learn-about/platform-features/tracking/javascript-tag-tracking/tracking-with-utt-javascript-functions.md) 在你的加入购物车操作上。应用和插件集成不支持 Last to Cart，包括 Shopify、WooCommerce 和 BigCommerce。要使用 Last to Cart，你必须使用手动 UTT 集成，而不是应用或插件集成。如果你需要帮助迁移到手动 UTT 集成， [请联系支持团队。](https://app.impact.com/support/portal.ihtml?createTicket=true)
{% endhint %}
示例场景
ACME Corporation 经营一家面向消费者的在线直销（DTC）涂料商店。由于合作伙伴的反馈，他们希望从 First Click 政策改为 Last to Cart 政策。在与客户成功经理（CSM）讨论后，ACME Corporation 决定将重点放在客户何时将商品添加到购物车。
尽管做出了这一更改，ACME Corporation 的转化路径并未改变。客户仍然是在点击家装博客的横幅广告后添加油漆刷，在点击赞助搜索结果后添加防水布，并在点击赞助的 Instagram 帖子后完成结账。按照新政策，负责赞助搜索结果的合作伙伴现在获得了所有转化，因为他们引导客户在结账前将最后一件商品（防水布）加入购物车。
{% hint style="info" %}
**我该如何申请这种功劳政策？** 请联系你的 CSM（或 [联系支持](https://app.impact.com/support/portal.ihtml?createTicket=true)）来讨论启用 Last to Cart 归因政策。你需要说明为什么想使用此政策，以及你的所有合作伙伴是否都会使用 Last to Cart（如果不是，当一个旅程中存在多个政策时，应该优先采用哪种政策）。
{% endhint %}
---
# Agent Instructions
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## Querying This Documentation
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Perform an HTTP GET request on the current page URL with the `ask` query parameter:
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