> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/platform-features/tracking/credit-policies/last-to-cart-credit-policy-explained.md).

# 最后到购物车归因政策说明

Last to Cart 政策类似于 [最后点击](/brand/zh/what-would-you-like-to-learn-about/platform-features/tracking/credit-policies/last-click-credit-policy-explained.md) 该政策，因为它会根据客户的行为来确定哪个合作伙伴获得转化的归因和收益分成。不同于由客户的最后一次点击来决定结果，客户最后一次 *将商品加入购物车* 将决定获胜的合作伙伴。

在 Last to Cart 政策下，引导客户在结账前将最后一件商品加入购物车的合作伙伴通常会获得 100% 的归因以及该转化的全部收益。不过，归因和收益的金额可能会受到你的 [参与奖金](/brand/zh/what-would-you-like-to-learn-about/platform-features/contracts-and-template-terms/template-terms/payout-adjustments/participation-bonuses-explained.md) 设置。

{% hint style="warning" %}
**兼容性要求：** Last to Cart 需要手动 [通用跟踪标签（UTT）](/brand/zh/what-would-you-like-to-learn-about/platform-features/tracking/javascript-tag-tracking/tracking-with-universal-tracking-tag-utt.md) 设置以及一个 [UTT `trackCart` 实施](/brand/zh/what-would-you-like-to-learn-about/platform-features/tracking/javascript-tag-tracking/tracking-with-utt-javascript-functions.md) 在你的加入购物车操作上进行。应用和插件集成都不支持 Last to Cart，包括 Shopify、WooCommerce 和 BigCommerce。要使用 Last to Cart，你必须使用手动 UTT 集成，而不是应用或插件集成。如果你需要帮助迁移到手动 UTT 集成， [请联系支持团队。](https://app.impact.com/support/portal.ihtml?createTicket=true)
{% endhint %}

<details>

<summary>示例场景</summary>

ACME 公司有一家面向消费者（DTC）的线上涂料商店。由于合作伙伴的反馈，他们希望将政策从 First Click 改为 Last to Cart。与客户成功经理（CSM）讨论后，ACME 公司决定重点关注客户何时将商品加入购物车。

尽管做出了这一更改，ACME 公司的转化路径并未改变。客户在点击家居装修博客的横幅广告后仍会添加油漆刷，在点击赞助搜索结果后仍会添加防水篷布，并在点击赞助的 Instagram 帖子后结账。在新政策下，负责赞助搜索结果的合作伙伴现在获得了所有转化，因为他们引导客户在结账前将最后一件商品（防水篷布）加入购物车。

<div data-with-frame="true"><figure><img src="/files/e9d1628521c34cf960a3042b97d36c5176017f5d" alt=""><figcaption></figcaption></figure></div>

</details>

{% hint style="info" %}
**我该如何申请此归因政策？** 请联系你的 CSM（或 [联系支持团队](https://app.impact.com/support/portal.ihtml?createTicket=true)）来讨论启用 Last to Cart 归因政策。你需要说明为什么要使用此政策，以及你的所有合作伙伴是否都会采用 Last to Cart（如果不是，在同一旅程中存在多个政策时，应由哪种政策优先）。
{% endhint %}


---

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