> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/platform-features/tracking/credit-policies/last-click-credit-policy-explained.md).
# 末次点击归因政策说明
Last Click 是 impact.com 上所有品牌的默认归因政策。这是建议使用的政策，并被视为行业标准。
采用 Last Click 归因政策时，在转化路径中带来最后一次点击的合作伙伴将获得 100% 的归因，通常也会获得该转化的全部佣金。不过，获得全部归因可能取决于你的 [参与奖金](/brand/zh/what-would-you-like-to-learn-about/platform-features/contracts-and-template-terms/template-terms/payout-adjustments/participation-bonuses-explained.md) 设置。
{% hint style="info" %}
**兼容性说明：** 不同于 [Last to Cart](/brand/zh/what-would-you-like-to-learn-about/platform-features/tracking/credit-policies/last-to-cart-credit-policy-explained.md)，Last Click 不需要手动 [Universal Tracking Tag (UTT)](/brand/zh/what-would-you-like-to-learn-about/platform-features/tracking/javascript-tag-tracking/tracking-with-universal-tracking-tag-utt.md) `trackCart` 实现。如果你使用应用或插件集成，包括 Shopify、WooCommerce 或 BigCommerce，请使用不需要 `trackCart`，例如 Last Click。
{% endhint %}
示例场景
让我们来看看 Acme Corporation，这家公司最近开设了一家面向消费者的线上（DTC）涂料商店。当 Acme 通过 impact.com 的 Starter Edition 完成接入时，他们提到自己刚接触联盟营销和合作伙伴关系，并希望在升级其项目之前进一步了解漏斗。
在这种情况下，由于 Acme 刚接触营销漏斗，运行的是 Starter Edition 项目，并且并不寻求高度定制的解决方案，Last Click 将是他们在所有事件类型中采用的政策。
采用这种归因逻辑，Acme 可以让无限数量的合作伙伴参与客户的转化路径，但只有在客户完成购买前带来最终点击的合作伙伴，才会获得该转化的归因和佣金。
Acme 自项目启动以来的第一位客户，通过点击家居装修博客上的横幅广告访问了他们的网站，并将几件商品加入购物车。他们当时没有下单，但之后又通过点击赞助搜索结果回到网站，并添加了一些额外产品。不过，直到他们点击一条赞助的 Instagram 帖子后才完成购买。
在这里，拥有该 Instagram 帖子的合作伙伴将获得推动转化的全部归因和佣金，尽管他们并没有促使客户将任何产品加入购物车。
---
# Agent Instructions
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## Querying This Documentation
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```
GET https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/platform-features/tracking/credit-policies/last-click-credit-policy-explained.md?ask=&goal=
```
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