> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/platform-features/tracking/credit-policies/last-click-credit-policy-explained.md).

# 最后点击归因政策说明

Last Click 是 impact.com 上所有品牌的默认归因政策。这是推荐使用的政策，并被视为行业标准。

在 Last Click 归因政策下，在转化路径中驱动最后一次点击的合作伙伴将获得 100% 的归因，通常也会获得该转化的全部付款。不过，获得全部归因可能取决于您的 [参与奖金](/brand/zh/what-would-you-like-to-learn-about/platform-features/contracts-and-template-terms/template-terms/participation-bonuses-explained.md) 设置。

{% hint style="info" %}
**兼容性说明：** 不同于 [Last to Cart](/brand/zh/what-would-you-like-to-learn-about/platform-features/tracking/credit-policies/last-to-cart-credit-policy-explained.md)，Last Click 不需要手动 [通用跟踪标签 (UTT)](/brand/zh/what-would-you-like-to-learn-about/platform-features/tracking/javascript-tag-tracking/tracking-with-universal-tracking-tag-utt.md) `trackCart` 实施。如果你使用的是应用或插件集成，包括 Shopify、WooCommerce 或 BigCommerce，请使用一种不需要 `trackCart`，例如 Last Click。
{% endhint %}

<details>

<summary>示例场景</summary>

让我们来看一个例子：Acme Corporation 最近开设了一家线上直面消费者（DTC）的油漆商店。当 Acme 使用 impact.com 的 Starter Edition 进行入驻时，他们提到自己刚接触联盟营销和合作伙伴关系，希望在升级其项目之前进一步了解漏斗。

在这种情况下，由于 Acme 对营销漏斗还很陌生，运行的是 Starter Edition 方案，而且并不寻求高度定制化的解决方案，Last Click 将是他们在所有事件类型中使用的政策。

采用这种归因逻辑，Acme 可以允许不限数量的合作伙伴参与客户的转化路径，但只有在客户完成购买前促成最后一次点击的那个合作伙伴，才会获得该转化的归因和付款。

Acme 的第一位客户在他们的项目启动后，通过点击家居装修博客上的横幅广告访问了他们的网站，并将几件商品加入购物车。他们当时没有完成购买，但之后又通过点击一个赞助搜索结果回到网站，并添加了一些其他产品。不过，直到他们点击一条赞助的 Instagram 帖子后，才最终完成购买。

在这里，拥有该 Instagram 帖子的合作伙伴将因推动转化而获得全部归因和付款，即使他们并没有促使客户将任何商品加入购物车。

<div data-with-frame="true"><figure><img src="/files/ae34e9f88ab155b0a2699bb37825d958215f19a6" alt=""><figcaption></figcaption></figure></div>

</details>


---

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