> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/platform-features/tracking/credit-policies/credit-policies-overview.md).

# 归因政策概览

**参加 PXA 课程**

<a href="https://pxa.impact.com/student/activity/1099652?debug=true?utm_source=app.impact.com&#x26;utm_medium=owned-platform&#x26;utm_content=fund-lp-150&#x26;utm_campaign=help-center" class="button primary">合同与支付（基础级）</a><a href="https://pxa.impact.com/student/activity/1117596?debug=true?utm_source=app.impact.com&#x26;utm_medium=owned-platform&#x26;utm_content=con-350&#x26;utm_campaign=help-center" class="button primary">合同与支付（专家级）</a>

归因政策决定当客户的转化路径中出现多个合作伙伴时，哪个合作伙伴获得该转化的归因。每个 [事件类型](/brand/zh/what-would-you-like-to-learn-about/platform-features/event-types/event-types-explained.md) 在你的项目中，会使用 3 种归因政策中的 1 种来设置其归因逻辑。

默认情况下，impact.com 以最后点击为基础对转化进行归因，但你可以应用不同的归因政策，以反映你希望如何在客户旅程中奖励合作伙伴。

| 归因政策                                                                                                                                            | 工作原理                                                                                               | 最适合                                                                              |
| ----------------------------------------------------------------------------------------------------------------------------------------------- | -------------------------------------------------------------------------------------------------- | -------------------------------------------------------------------------------- |
| [最后点击](/brand/zh/what-would-you-like-to-learn-about/platform-features/tracking/credit-policies/last-click-credit-policy-explained.md)           | 在转化路径中促成最后一次点击的合作伙伴将获得 100% 的归因。                                                                   | 奖励促成成交的合作伙伴。这是 **推荐的** 归因政策。                                                     |
| [首次点击](/brand/zh/what-would-you-like-to-learn-about/platform-features/tracking/credit-policies/first-click-credit-policy-explained.md)          | <p>在转化路径中促成首次点击的合作伙伴将获得 100% 的归因，通常也会获得该转化的全部佣金。</p><p>此归因政策仅适用于特定的 impact.com 版本。</p>             | 奖励将客户介绍给产品的合作伙伴。此政策 **不推荐** 适用于大多数实施场景。                                          |
| [Last to Cart](/brand/zh/what-would-you-like-to-learn-about/platform-features/tracking/credit-policies/last-to-cart-credit-policy-explained.md) | <p>促使客户在结账前将最后一件商品加入购物车的合作伙伴几乎总是会获得 100% 的归因，通常也会获得该转化的全部佣金。</p><p>此归因政策仅适用于特定的 impact.com 版本。</p> | 当“加入购物车”这一时刻比最终结账更能体现你希望衡量的合作伙伴影响力时。它是否适合你的项目 **视具体情况而定** 并应与 impact.com 客服人员讨论。 |

{% hint style="warning" %}
**请不要自行编辑你的归因逻辑：** 更改归因政策意味着你需要更新事件类型，这只能由 impact.com 客服人员来完成。请与你的 CSM（或 [请联系支持团队](https://app.impact.com/support/portal.ihtml?createTicket=true\&accountType=PARTNER)）讨论任何归因政策更改。
{% endhint %}


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