> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/platform-features/tracking/credit-policies/credit-policies-overview.md).

# 归因政策概览

**参加 PXA 课程**

<a href="https://pxa.impact.com/student/activity/1099652?debug=true?utm_source=app.impact.com&#x26;utm_medium=owned-platform&#x26;utm_content=fund-lp-150&#x26;utm_campaign=help-center" class="button primary">合同与支付（基础级）</a><a href="https://pxa.impact.com/student/activity/1117596?debug=true?utm_source=app.impact.com&#x26;utm_medium=owned-platform&#x26;utm_content=con-350&#x26;utm_campaign=help-center" class="button primary">合同与支付（专家级）</a>

在 impact.com 中，每个 [事件类型](/brand/zh/what-would-you-like-to-learn-about/platform-features/event-types/event-types-explained.md) 在你的项目中可以使用我们 3 种可用的信用政策中的任意一种：

| 事件类型                                                                                                                                            | 说明                                                                                                                                                              |
| ----------------------------------------------------------------------------------------------------------------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| [最后点击](/brand/zh/what-would-you-like-to-learn-about/platform-features/tracking/credit-policies/last-click-credit-policy-explained.md)           | <p>在转化路径中促成最后一次点击的合作伙伴将获得 100% 的信用。</p><p>这就是 <strong>推荐</strong> 信用政策。</p>                                                                                     |
| [首次点击](/brand/zh/what-would-you-like-to-learn-about/platform-features/tracking/credit-policies/first-click-credit-policy-explained.md)          | <p>在转化路径中促成首次点击的合作伙伴将获得 100% 的信用，且通常还会获得该转化的全部分成。</p><p>此信用政策仅适用于特定的 impact.com 版本。它 <strong>不推荐</strong> 用于大多数实施场景。</p>                                        |
| [Last to Cart](/brand/zh/what-would-you-like-to-learn-about/platform-features/tracking/credit-policies/last-to-cart-credit-policy-explained.md) | <p>在用户结账前促使其将最后一件商品加入购物车的合作伙伴，几乎总是会获得 100% 的信用，且通常还会获得该转化的全部分成。</p><p>此信用政策仅适用于特定的 impact.com 版本。它是否适合你的项目， <strong>要视具体情况而定</strong> ，并应与 impact.com 代理沟通。</p> |

{% hint style="warning" %}
**不要自行编辑你的归因逻辑：** 更改信用政策意味着你需要更新事件类型，这只能由 impact.com 代理来完成。请与你的 CSM（或 [联系支持](https://app.impact.com/support/portal.ihtml?createTicket=true\&accountType=PARTNER)）讨论进行任何信用政策更改。
{% endhint %}


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