> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/platform-features/tracking/credit-policies/credit-policies-overview.md).

# 归因政策概览

**参加 PXA 课程**

<a href="https://pxa.impact.com/student/activity/1099652?debug=true?utm_source=app.impact.com&#x26;utm_medium=owned-platform&#x26;utm_content=fund-lp-150&#x26;utm_campaign=help-center" class="button primary">合约与支付（基础级别）</a><a href="https://pxa.impact.com/student/activity/1117596?debug=true?utm_source=app.impact.com&#x26;utm_medium=owned-platform&#x26;utm_content=con-350&#x26;utm_campaign=help-center" class="button primary">合约与支付（专家级别）</a>

归因政策决定当客户的转化路径中出现不止 1 个合作伙伴时，哪个合作伙伴获得该转化的归因。每个 [事件类型](/brand/zh/what-would-you-like-to-learn-about/platform-features/event-types/event-types-explained.md) 在你的项目中，使用 3 种归因政策中的 1 种来设置其归因逻辑。

默认情况下，impact.com 采用最后点击归因来分配转化，但你可以应用不同的归因政策，以体现你希望在整个客户旅程中如何奖励合作伙伴。

| 归因政策                                                                                                                                    | 运作方式                                                                                                | 最适合                                                                                     |
| --------------------------------------------------------------------------------------------------------------------------------------- | --------------------------------------------------------------------------------------------------- | --------------------------------------------------------------------------------------- |
| [最后点击](/brand/zh/what-would-you-like-to-learn-about/platform-features/tracking/credit-policies/last-click-credit-policy-explained.md)   | 在转化路径中促成最后一次点击的合作伙伴将获得 100% 的归因。                                                                    | 奖励促成成交的合作伙伴。这是 **推荐的** 归因政策。                                                            |
| [首次点击](/brand/zh/what-would-you-like-to-learn-about/platform-features/tracking/credit-policies/first-click-credit-policy-explained.md)  | <p>在转化路径中促成首次点击的合作伙伴将获得 100% 的归因，并且通常会获得该转化的全部佣金。</p><p>此归因政策仅适用于特定的 impact.com 版本。</p>             | 奖励将客户引入产品的合作伙伴。此政策 **不推荐** 适用于大多数实施场景。                                                  |
| [最后加购](/brand/zh/what-would-you-like-to-learn-about/platform-features/tracking/credit-policies/last-to-cart-credit-policy-explained.md) | <p>在结账前促使客户将最后一件商品加入购物车的合作伙伴几乎总是会获得 100% 的归因，并且通常会获得该转化的全部佣金。</p><p>此归因政策仅适用于特定的 impact.com 版本。</p> | 当“加入购物车”这一时刻比最终结账更能体现你想要衡量的合作伙伴影响时。对于你的项目是否推荐使用，则取决于 **具体情况而定** ，并应与 impact.com 客服代表讨论。 |

{% hint style="warning" %}
**请勿自行编辑你的归因逻辑：** 更改归因政策意味着你需要更新事件类型，而这只能由 impact.com 代理完成。请与你的 CSM（或 [联系支持团队](https://app.impact.com/support/portal.ihtml?createTicket=true\&accountType=PARTNER)）讨论任何归因政策变更。
{% endhint %}


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