> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/platform-features/submit-and-modify-conversion-data/submit-conversion-data/submit-conversion-data-via-ftp-or-email.md).

# 追溯提交转化数据

<a href="https://pxa.impact.com/student/activity/1117597?sid=0c0e3e5c-54c9-4435-9bee-ebcdccb7f292&#x26;sid_i=0&#x26;utm_source=app.impact.com&#x26;utm_medium=owned-platform&#x26;utm_content=tra-350&#x26;utm_campaign=help-center" class="button primary">参加 PXA 课程</a>

如果您的转化数据没有被自动跟踪——无论是您在服务器端收集、依赖 cookie，还是客户错过了合作伙伴的促销代码——您都可以将其事后提交到 impact.com。这样，您就可以把功劳归因给正确的合作伙伴，保持报告准确，并且可在操作锁定前选择修改或撤销操作。

本文将说明如何通过以下方式格式化并提交您的数据： *电子邮件*，这是一次性事后上传最简单的方法。

## 我还可以使用哪些其他方法？

| If you want to...                             | Use this method...                                                                                                                                                                                                                                                                                                                                                                                                                                                                               |
| --------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |
| Submit a manual, one-time file with no coding | ​[Email](/brand/what-would-you-like-to-learn-about/platform-features/submit-and-modify-conversion-data/submit-conversion-data/submit-conversion-data-via-ftp-or-email.md) batch processing or [upload file via FTP](/brand/what-would-you-like-to-learn-about/platform-features/submit-and-modify-conversion-data/submit-conversion-data/batch-submit-conversion-data.md)​                                                                                                                       |
| Set up automated conversion reporting         | ​[Conversions API](https://integrations.impact.com/integration-guides/for-brands/tracking-integrations/api-online-sale/implementation), [push file via FTP](/brand/what-would-you-like-to-learn-about/platform-features/submit-and-modify-conversion-data/submit-conversion-data/batch-submit-conversion-data.md), or [pull file via FTP​](/brand/what-would-you-like-to-learn-about/platform-features/submit-and-modify-conversion-data/submit-conversion-data/batch-submit-conversion-data.md) |

## 事后提交转化数据

{% embed url="<https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2FQia5p714TJ3C2pnrfT6f%2Fcon-250-10.mp4?alt=media&token=e34b3ec6-9751-4bf3-ae5e-5360f173877a>" %}

* If you need help collecting conversion data with non-pixel tracking, reach out to your CSM or [contact support](https://app.impact.com/support/portal.ihtml?createTicket=true). To learn more about your tracking method and integration, we recommend consulting the original Technical Integration Plan provided to you by our Technical Services team.
* If you have *Connections* turned on for your account, setting up a conversion data pipeline will look different for you. Learn how to [create a Connection](/brand/what-would-you-like-to-learn-about/account-administration/account-settings/send-data-to-impactcom/data-connections-overview.md).
* The required parameters for web actions and mobile app actions are different. See [Mobile-Specific Parameters](/brand/what-would-you-like-to-learn-about/platform-features/submit-and-modify-conversion-data/batch-modify-conversion-data/mobile-specific-parameters-for-ftp-or-email-conversion-reporting.md) for more information on submitting mobile app conversions.

{% hint style="warning" %}
**前提条件：** 要使用此功能，您需要 Essentials 或更高版本的产品套餐。请联系 [支持](https://app.impact.com/support/portal.ihtml?createTicket=true&) 以进行升级。
{% endhint %}

{% stepper %}
{% step %}

### 准备你的数据文件

请按照以下说明查看模板文件，添加你的转化数据，并将其保存为 .csv 格式。你需要的模板取决于你是按以下层级跟踪转化： *商品层级* （即，包含订单中每个商品的 SKU、数量等信息）；或者按 *订单层级* （即，仅跟踪订单本身，而不跟踪其中的商品）。你也可以提交 [链式操作](/brand/zh/what-would-you-like-to-learn-about/platform-features/actions-and-payouts/actions/track-your-conversion-funnel-using-chained-actions.md) 数据。

{% hint style="warning" %}
**警告：** 我们强烈建议不要提交超过 88 天的操作，因为 impact.com 目前不会处理事件日期超出该窗口的 FTP 提交转化。最多 398 天前的转化可以处理，但前提是归因使用 `MediaId`.
{% endhint %}

1. 请选择以下链接之一，查看与你所跟踪操作层级相匹配的 .csv 文件模板。
   * [商品层级操作/转化数据模板](https://integrations.impact.com/integration-guides/for-brands/action-and-conversion-field-references/item-level-template)
   * [订单层级操作/转化数据模板](https://integrations.impact.com/integration-guides/for-brands/action-and-conversion-field-references/order-level-template)
   * [链式操作转化数据模板](https://integrations.impact.com/integration-guides/for-brands/action-and-conversion-field-references/chained-actions-template)
2. 将你的转化数据添加到文件中。
   * 请参阅下面的 [impact.com 操作与转化数据参考](https://integrations.impact.com/integration-guides/for-brands/action-and-conversion-field-references) 查看文档中的示例，并将此文件作为可接受参数的参考。请联系你的 CSM，了解在转化数据模板中应包含哪些参数最合适。
3. 将你希望上报的任何可选参数追加为文件中的新列。
4. 将文件保存为 .CSV 格式，并使用易于识别的标题和日期（例如： `2020-01-01_ActionData.csv`).

{% hint style="success" %}
**注意：** 对于商品级批量文件，具有多个关联 SKU 的订单 ID 必须连续列出。未将具有相同订单 ID 和不同 SKU 的行项目归为一组将导致 `OID_DUPLICATE` 文件中靠后列出的 SKU 会出现错误
{% endhint %}
{% endstep %}

{% step %}

### 通过电子邮件提交您的数据文件

1. 从顶部导航栏中，选择 ![](https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2F210dEQa93qyQgoJDkieL%2FUser%20profile.svg?alt=media\&token=f84c5b17-fae4-4a30-990a-9de5e57a150b) **\[用户资料] → 设置**.
2. 在右侧栏中，位于 *跟踪*中，选择 [**事件类型**](https://app.impact.com/secure/advertiser/tracking-settings/actiontracker/view-actiontracker-flow.ihtml).
3. 将鼠标悬停在您要提交转化数据的事件类型上，选择 ![](https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2FaMIlbqH54V4Ow5JvT0I0%2F%5BMore%5D%20vNext%202.svg?alt=media\&token=6d5449e8-e413-48fa-b059-58ebb3e2c271) **\[更多]**，然后选择 **查看 / 编辑**.
4. 在 *退货处理*中，选择 ![](https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fkka3dqJOx8ZhiX82RDLt%2FEdit_light.svg?alt=media\&token=f454405c-ebd8-49af-90db-22efc27476bf) **\[编辑]**.
5. 选择 **将文件通过电子邮件发送到系统 SMTP 服务器**，然后复制您的专属电子邮件地址。
6. 在发送文件之前，请确认以下内容：
   * 您的文件已保存为 .CSV 格式。
   * 您已选择正确的数据级别：商品详情使用商品级别，订单总额使用订单级别。
   * 您正在为所选数据级别使用相匹配的 impact.com 模板。
7. 使用任何电子邮件客户端，将包含您的转化数据文件附件的电子邮件发送至该专属地址。
   * 在 *收件人：* 字段中只填写该事件类型的唯一电子邮件地址。如果你需要将此文件发送给其他人，请将他们添加到 *抄送：* 字段中。
8. 将主题和邮件正文留空，然后 **发送** 该电子邮件。
   {% endstep %}

{% step %}

### 查看你的文件提交

1. 从顶部导航栏中，选择 ![](https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2F210dEQa93qyQgoJDkieL%2FUser%20profile.svg?alt=media\&token=f84c5b17-fae4-4a30-990a-9de5e57a150b) **\[用户资料] →** **设置**.
2. 在左侧栏中，位于 *技术* 部分中，选择 [**文件提交**](https://app.impact.com/secure/advertiser/accountSettings/techintegration/ftp-file-submissions-flow.ihtml).
3. 使用该表查看 impact.com 最近收到的文件提交，包括当前处理状态。
   1. 下方可查看你在审查文件提交时可能遇到的各种错误，以及可采取的修正操作。

<details>

<summary>Submission troubleshooting reference</summary>

| Issue                                              | Action to take                                                                                                                                                                                                                                                                                                                                                                                                                                                                       |
| -------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |
| Records column shows 0                             | Make sure the file extension is . CSV or .XML.                                                                                                                                                                                                                                                                                                                                                                                                                                       |
| `NO_CHANGE`                                        | There is no change made to the action. Please ensure you enter the final amount into the *Amount* column (e.g., enter 0 if you want to reverse actions).                                                                                                                                                                                                                                                                                                                             |
| `BAD_DISPOSITION`                                  | <p>The reason code you provided is not valid. Please use one of the standard <a href="/brand/what-would-you-like-to-learn-about/platform-features/submit-and-modify-conversion-data/batch-modify-conversion-data/batch-modifications-and-reversals-reference.md">reason codes</a>.</p><p>Alternatively, you can set up a <a href="/brand/what-would-you-like-to-learn-about/platform-features/tracking/set-up-tracking/manage-disposition-codes.md">custom disposition code</a>.</p> |
| `ALREADY_LOCKED`                                   | The action locking period has already passed. The action can no longer undergo modifications or reversals.                                                                                                                                                                                                                                                                                                                                                                           |
| `ActionTrackerld:ActionTrackerld value is invalid` | This should correspond to the [Event Type ID](/brand/what-would-you-like-to-learn-about/platform-features/event-types/how-do-i-find-my-event-type-ids.md) entered.                                                                                                                                                                                                                                                                                                                   |
| `ACTION_NOT_FOUND`                                 | The `OID` you provided is incorrect. Please provide a correct `OID`.                                                                                                                                                                                                                                                                                                                                                                                                                 |
| `ALREADY_REVERSED`                                 | The action has already been reversed.                                                                                                                                                                                                                                                                                                                                                                                                                                                |
| `ALREADY_APPROVED`                                 | The action has already been approved.                                                                                                                                                                                                                                                                                                                                                                                                                                                |

</details>
{% endstep %}
{% endstepper %}


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