> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/platform-features/submit-and-modify-conversion-data/submit-conversion-data/batch-submit-conversion-data.md).

# 批量提交转化数据

如果你的转化数据不会自动追踪——无论你是从服务器端收集，还是依赖 cookie——你都可以使用批量处理直接向 impact.com 提交转化数据。你也可能需要 [追溯提交转化数据](/brand/zh/what-would-you-like-to-learn-about/platform-features/submit-and-modify-conversion-data/submit-conversion-data/submit-conversion-data-via-ftp-or-email.md) 在某些情况下这样做，例如当客户漏用了某个合作伙伴的促销代码时。提交这些数据可确保你将归因正确分配给相应合作伙伴，保持报告准确，并可在操作锁定前选择修改或撤销操作。

* If you need help collecting conversion data with non-pixel tracking, reach out to your CSM or [contact support](https://app.impact.com/support/portal.ihtml?createTicket=true). To learn more about your tracking method and integration, we recommend consulting the original Technical Integration Plan provided to you by our Technical Services team.
* If you have *Connections* turned on for your account, setting up a conversion data pipeline will look different for you. Learn how to [create a Connection](/brand/what-would-you-like-to-learn-about/account-administration/account-settings/send-data-to-impactcom/data-connections-overview.md).
* The required parameters for web actions and mobile app actions are different. See [Mobile-Specific Parameters](/brand/what-would-you-like-to-learn-about/platform-features/submit-and-modify-conversion-data/batch-modify-conversion-data/mobile-specific-parameters-for-ftp-or-email-conversion-reporting.md) for more information on submitting mobile app conversions.

{% stepper %}
{% step %}

### 准备你的数据文件

请按照以下说明查看模板文件，添加你的转化数据，并将其保存为 .csv 格式。你需要的模板取决于你是按以下层级跟踪转化： *商品层级* （即，包含订单中每个商品的 SKU、数量等信息）；或者按 *订单层级* （即，仅跟踪订单本身，而不跟踪其中的商品）。你也可以提交 [链式操作](/brand/zh/what-would-you-like-to-learn-about/platform-features/actions-and-payouts/actions/track-your-conversion-funnel-using-chained-actions.md) 数据。

{% hint style="warning" %}
**警告：** 我们强烈建议不要提交超过 88 天的操作，因为 impact.com 目前不会处理事件日期超出该窗口的 FTP 提交转化。最多 398 天前的转化可以处理，但前提是归因使用 `MediaId`.
{% endhint %}

1. 请选择以下链接之一，查看与你所跟踪操作层级相匹配的 .csv 文件模板。
   * [商品层级操作/转化数据模板](https://integrations.impact.com/integration-guides/for-brands/action-and-conversion-field-references/item-level-template)
   * [订单层级操作/转化数据模板](https://integrations.impact.com/integration-guides/for-brands/action-and-conversion-field-references/order-level-template)
   * [链式操作转化数据模板](https://integrations.impact.com/integration-guides/for-brands/action-and-conversion-field-references/chained-actions-template)
2. 将你的转化数据添加到文件中。
   * 请参阅下面的 [impact.com 操作与转化数据参考](https://integrations.impact.com/integration-guides/for-brands/action-and-conversion-field-references) 查看文档中的示例，并将此文件作为可接受参数的参考。请联系你的 CSM，了解在转化数据模板中应包含哪些参数最合适。
3. 将你希望上报的任何可选参数追加为文件中的新列。
4. 将文件保存为 .CSV 格式，并使用易于识别的标题和日期（例如： `2020-01-01_ActionData.csv`).

{% hint style="success" %}
**注意：** 对于商品层级批量文件，具有多个相关 SKU 的订单 ID 必须连续列出。请确保具有相同订单 ID 且不同 SKU 的明细行分组在一起，否则你可能会遇到 `OID_DUPLICATE` 文件更下方所列 SKU 的错误。
{% endhint %}
{% endstep %}

{% step %}

### 选择你的提交方式

你可以通过 FTP/SFTP 或电子邮件来格式化并提交数据。请选择最适合你的目标的方法。

| If you want to...                             | Use this method...                                                                                                                                                                                                                                                                                                                                                                                                                                                                               |
| --------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |
| Submit a manual, one-time file with no coding | ​[Email](/brand/what-would-you-like-to-learn-about/platform-features/submit-and-modify-conversion-data/submit-conversion-data/submit-conversion-data-via-ftp-or-email.md) batch processing or [upload file via FTP](/brand/what-would-you-like-to-learn-about/platform-features/submit-and-modify-conversion-data/submit-conversion-data/batch-submit-conversion-data.md)​                                                                                                                       |
| Set up automated conversion reporting         | ​[Conversions API](https://integrations.impact.com/integration-guides/for-brands/tracking-integrations/api-online-sale/implementation), [push file via FTP](/brand/what-would-you-like-to-learn-about/platform-features/submit-and-modify-conversion-data/submit-conversion-data/batch-submit-conversion-data.md), or [pull file via FTP​](/brand/what-would-you-like-to-learn-about/platform-features/submit-and-modify-conversion-data/submit-conversion-data/batch-submit-conversion-data.md) |
| {% endstep %}                                 |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  |

{% step %}

### 提交你的数据文件

1. 从顶部导航栏中，选择 ![](https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-b527686787b925f477dff4feb9be3a63f51250a7%2Fdcf31aa89710c2f91d880b79ce8d8c18489cd8cad334e5cd91dd7ee0372a44fd.svg?alt=media) **\[用户资料] → 设置**.
2. 在右侧栏中，位于 *跟踪*中，选择 [**事件类型**](https://app.impact.com/secure/advertiser/tracking-settings/actiontracker/view-actiontracker-flow.ihtml).
3. 选择 **名称** 下，找到你要提交批量修改的事件类型的名称。
4. 在 *退货处理*中，选择 ![](https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fkka3dqJOx8ZhiX82RDLt%2FEdit_light.svg?alt=media\&token=f454405c-ebd8-49af-90db-22efc27476bf) **\[编辑]**.
5. 选择 **自动化退货处理（高级）**.
6. 请选择以下与 FTP 或电子邮件相关的方法之一来提交你的文件：

<details>

<summary>将文件上传到系统 FTP 服务器</summary>

{% hint style="info" %}
我们建议拆分 FTP/SFTP 文件，以将每个文件的最大条目数保持在 10,000 以下。
{% endhint %}

1. 选择 **将文件上传到系统 FTP 服务器。**
2. 选择 **通过电子邮件发送 FTP 用户名和密码** 和 **保存**.
3. 一旦你通过电子邮件收到 FTP 凭据，请使用 FTP 客户端并使用以下信息连接到 impact.com：

   |         | FTP                            | SFTP                            |
   | ------- | ------------------------------ | ------------------------------- |
   | **服务器** | batch.impact.com               | sftp\://batch.impact.com        |
   | **端口**  | 21                             | 22                              |
   | **用户名** | （你的 impact.com FTP 用户名，区分大小写。） | （你的 impact.com SFTP 用户名，区分大小写。） |
   | **密码**  | （你的 impact.com FTP 密码，区分大小写。）  | （你的 impact.com SFTP 密码，区分大小写。）  |
4. 连接后，将文件上传到服务器的主目录。
   * 如果你尚未收到包含 FTP 凭据的电子邮件，请联系创建你 impact.com 账户的人。或者， [联系支持团队](https://app.impact.com/support/portal.ihtml).

</details>

<details>

<summary>从你自己的 FTP 服务器拉取文件</summary>

{% hint style="info" %}
我们建议拆分 FTP/SFTP 文件，以将每个文件的最大条目数保持在 10,000 以下。
{% endhint %}

1. 选择 **从你自己的 FTP 服务器拉取文件**.
2. 输入 **服务器 URL**, **端口**，以及 **目录** 你 FTP 服务器上批量修改文件的路径。输入 **用户名** 和 **密码** impact.com 将用于连接到你 FTP 服务器的
3. 选择 **保存** 并继续。
4. 将你的文件上传到 *目录* 你在上方指定的
   * impact.com 会每 24 小时尝试连接并从你的 FTP 服务器下载文件，因此你的文件在上传后最多可能需要 24 小时才能处理完成。

</details>

<details>

<summary>将文件通过电子邮件发送到系统 SMTP 服务器</summary>

1. 选择 **将文件通过电子邮件发送到系统 SMTP 服务器。**
2. 在你所选方法的下方会提供一个唯一的电子邮件地址。请复制该地址。
3. 使用任意电子邮件客户端，向该唯一地址发送邮件，并将你的批量修改文件作为附件。
   * 在 *收件人：* 字段中只填写该事件类型的唯一电子邮件地址。如果你需要将此文件发送给其他人，请将他们添加到 *抄送：* 字段中。
4. 主题字段和邮件正文可以留空。
   * 请参见下面的电子邮件地址示例（你的地址会略有不同）：

<div data-with-frame="true"><figure><img src="https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2FbTqEWPIFtSUGlMvxsfbw%2FScreenshot_2026-03-27_at_8_36_19%E2%80%AFAM.png?alt=media&amp;token=eeaa8a95-fe91-427a-9db7-7b55def0db1b" alt="" width="446"><figcaption></figcaption></figure></div>

</details>
{% endstep %}

{% step %}

### 查看你的文件提交

1. 从顶部导航栏中，选择 ![](https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2F210dEQa93qyQgoJDkieL%2FUser%20profile.svg?alt=media\&token=f84c5b17-fae4-4a30-990a-9de5e57a150b) **\[用户资料] →** **设置**.
2. 在左侧栏中，位于 *技术* 部分中，选择 [**文件提交**](https://app.impact.com/secure/advertiser/accountSettings/techintegration/ftp-file-submissions-flow.ihtml).
3. 使用该表查看 impact.com 最近收到的文件提交，包括当前处理状态。
   * 下方可查看你在审查文件提交时可能遇到的各种错误，以及可采取的修正操作。

<details>

<summary>Submission troubleshooting reference</summary>

| Issue                                              | Action to take                                                                                                                                                                                                                                                                                                                                                                                                                                                                       |
| -------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |
| Records column shows 0                             | Make sure the file extension is . CSV or .XML.                                                                                                                                                                                                                                                                                                                                                                                                                                       |
| `NO_CHANGE`                                        | There is no change made to the action. Please ensure you enter the final amount into the *Amount* column (e.g., enter 0 if you want to reverse actions).                                                                                                                                                                                                                                                                                                                             |
| `BAD_DISPOSITION`                                  | <p>The reason code you provided is not valid. Please use one of the standard <a href="/brand/what-would-you-like-to-learn-about/platform-features/submit-and-modify-conversion-data/batch-modify-conversion-data/batch-modifications-and-reversals-reference.md">reason codes</a>.</p><p>Alternatively, you can set up a <a href="/brand/what-would-you-like-to-learn-about/platform-features/tracking/set-up-tracking/manage-disposition-codes.md">custom disposition code</a>.</p> |
| `ALREADY_LOCKED`                                   | The action locking period has already passed. The action can no longer undergo modifications or reversals.                                                                                                                                                                                                                                                                                                                                                                           |
| `ActionTrackerld:ActionTrackerld value is invalid` | This should correspond to the [Event Type ID](/brand/what-would-you-like-to-learn-about/platform-features/event-types/how-do-i-find-my-event-type-ids.md) entered.                                                                                                                                                                                                                                                                                                                   |
| `ACTION_NOT_FOUND`                                 | The `OID` you provided is incorrect. Please provide a correct `OID`.                                                                                                                                                                                                                                                                                                                                                                                                                 |
| `ALREADY_REVERSED`                                 | The action has already been reversed.                                                                                                                                                                                                                                                                                                                                                                                                                                                |
| `ALREADY_APPROVED`                                 | The action has already been approved.                                                                                                                                                                                                                                                                                                                                                                                                                                                |

</details>
{% endstep %}
{% endstepper %}


---

# Agent Instructions
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```
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