> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/platform-features/protect-and-monitor-your-performance-program/web-monitoring/create-a-web-monitoring-policy.md).

# 创建网站监控政策

Web Monitoring 可帮助您的品牌跟踪您被推广的位置，并识别风险，例如品牌安全问题或未经批准的术语，这些都可能损害您的声誉或导致合规违规。impact.com 会监控合作伙伴的网站，分析数据以识别风险，并让您审查投放位置，查找潜在的品牌安全和合规问题。

#### 创建网站监控政策

![](https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-ce68cfb317a0bdf2b9e82f3df63b400f7764cbf2%2F6b9ec025210c2878ab8e126697a41af04cef94403a452d5dee89cf87e9f2cf2d.svg?alt=media) 此功能仅适用于某些 impact.com 版本或附加组件。 [联系我们](https://app.impact.com/support/portal.ihtml?createTicket=true) 以升级您的账户并获取访问权限！

1. 在左侧导航栏中，选择 ![](https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-db1131f1b95ffbfa026aac99b07a7ffe0564b3b6%2F477fa23d9ffe966a6d1191fbd504e9a68f4c3918efe5cee5cb7bbd826e591fea.svg?alt=media) **\[保护] → 监控 → 政策**.
2. 在右上角，选择 **创建政策**.
3. 选择 **网站监控**，然后选择 1 个场景来指导策略：

   | 场景     | 说明                                  |
   | ------ | ----------------------------------- |
   | 未批准的术语 | 监控合作伙伴的帖子，确保其内容符合您的政策。              |
   | 品牌安全   | 监控合作伙伴的网站，查看是否包含不需要的内容类别，以保护您的品牌声誉。 |
   | 失效链接   | 监控合作伙伴使用的、指向您网站的链接，以确保它们可用于推广。      |
4. 选择 **开始使用**.
5. 完成以下部分：

{% tabs %}
{% tab title="详情" %}

1. 输入一项策略 **名称**.
2. 选择 **下一步**.

   <div data-with-frame="true"><figure><img src="https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fjv0soIps0WkeDeHAF2Lu%2FScreenshot%202026-05-08%20at%2015.22.33.png?alt=media&amp;token=b46f03a0-cae3-4a20-b55c-17c1aa87cebd" alt="" width="563"><figcaption></figcaption></figure></div>

{% endtab %}

{% tab title="内容" %}

1. 输入与您的品牌相关、您希望监测的关键词、品牌提及、产品名称或标签。
2. 要查找并监控包含您的跟踪链接的合作伙伴内容，请选择 ![](https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-b5e1740618ed6571d97b8fed7c25a7678f85d375%2F299632fb6f4f91fbf9847471754cc6180e4284a65b4960af4c4ea472a159f552.svg?alt=media) **\[未勾选框]** **使用跟踪链接**.
3. 选择一个 ![](https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-590bdf4e1ffbcc1fe86ad456bebab6a28c64af1f%2Ffd6e4291628446bb1fe27a831f7874b256a28cc84833d72cce2e73b94641edb7.svg?alt=media) **\[单选按钮]** 进行 **监控所有符合条件的合作伙伴** 或 **选择合作伙伴组**.
   * 如果你在 **选择特定合作伙伴组**，从中选择组 ![](https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-c2cb550b55c51ea1eeff0acbd6f437a03b621a2c%2F60d033ae8a04c14498d5229c3c0160ac05feea7f605dbd770741793c900469f0.svg?alt=media) **\[下拉菜单]**.
4. 选择 **下一步**.

   <div data-with-frame="true"><figure><img src="https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2FvuATff1WDFMDObVYi9M6%2FScreenshot%202026-05-08%20at%2015.24.00.png?alt=media&amp;token=b6b5cc9a-c9fd-49d0-a09f-048f0389c7c6" alt="" width="563"><figcaption></figcaption></figure></div>

{% endtab %}

{% tab title="场景：未批准的术语" %}

1. 输入您不希望与您的品牌相关联的任何术语或标签，例如竞争对手品牌提及。
2. 选择 **下一步**.

   <div data-with-frame="true"><figure><img src="https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2FiOiqRKlG1qzfL6hns7W1%2FScreenshot%202026-05-08%20at%2014.54.23.png?alt=media&amp;token=c83bc307-8b88-47e6-b060-f66adb0a28db" alt="" width="563"><figcaption></figcaption></figure></div>

{% endtab %}

{% tab title="场景：品牌安全" %}

1. 选择您不希望与品牌相关联的内容类别，例如脏话或毒品。
2. 选择 **下一步**.

   <div data-with-frame="true"><figure><img src="https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2FdNr2HRUb5QL8ID0QVGZM%2FScreenshot%202026-05-08%20at%2015.00.49.png?alt=media&amp;token=f00fbdeb-96f5-46b6-9ef7-6faf9a180d0e" alt="" width="563"><figcaption></figcaption></figure></div>

{% endtab %}

{% tab title="场景：失效链接" %}

1. 请选择您要使用的链接验证选项，或同时选择两个选项，以监控链接过期和错误的落地页。
2. 选择 **下一步**.

   <div data-with-frame="true"><figure><img src="https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2F9Crp1vHTuINvfwJi2X58%2FScreenshot%202026-05-08%20at%2015.30.41.png?alt=media&amp;token=9f49d4b1-928d-4bf8-bf33-2eb8bda8befd" alt="" width="563"><figcaption></figcaption></figure></div>

{% endtab %}

{% tab title="自动化" %}
自动化违规管理通过根据所选场景创建并解决已标记的创作者页面违规来节省时间。如果问题在 7 天内得到解决，违规将自动关闭；否则，会在截止日期前 24 小时和 8 小时发送包含响应详情的提醒邮件。

1. 选择一个 **自动化违规管理** 选项，通过选择 ![](https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-b5e1740618ed6571d97b8fed7c25a7678f85d375%2F299632fb6f4f91fbf9847471754cc6180e4284a65b4960af4c4ea472a159f552.svg?alt=media) **\[未勾选的复选框]**.

   | 自动化选项                   | 说明                                                                                                                                                                                                                                                                                                                                                                  |
   | ----------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
   | 如果我们在创作者页面中发现以下问题，则创建违规 | <p>当创作者页面上发现问题时，impact.com 会自动创建违规。</p><p>选择 <img src="https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-c2cb550b55c51ea1eeff0acbd6f437a03b621a2c%2F60d033ae8a04c14498d5229c3c0160ac05feea7f605dbd770741793c900469f0.svg?alt=media" alt=""> <strong>\[下拉菜单]</strong> 并应用未经批准的术语。</p> |
   | 如果所有问题在 7 天内得到解决，则关闭违规  | 一旦所有问题在 7 天内得到解决，impact.com 会自动关闭违规。                                                                                                                                                                                                                                                                                                                                |
   | 向尚未解决违规的合作伙伴发送提醒邮件      | 提醒邮件会在违规到期前 24 小时和 8 小时发送，以促使采取行动。                                                                                                                                                                                                                                                                                                                                  |
   | 归档所有超过 30 天的结果          | 过去 30 天内没有被标记的创作者页面会自动归档。                                                                                                                                                                                                                                                                                                                                           |
2. 选择 **下一步**.

   <div data-with-frame="true"><figure><img src="https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2FGRSxg59jlBUhpcM3KRA0%2FScreenshot%202026-05-08%20at%2015.36.58.png?alt=media&amp;token=3fe1b42f-b732-46ff-a8f2-39b9f041dafd" alt="" width="563"><figcaption></figcaption></figure></div>

{% endtab %}

{% tab title="摘要" %}

1. 查看您的策略摘要。
   * 如果您想编辑策略，请选择 **上一步** 返回到您想编辑的部分。
2. 选择 **保存**.

   <div data-with-frame="true"><figure><img src="https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2F8pWTjC82n1lr3rS7D9nn%2FScreenshot%202026-05-08%20at%2015.38.07.png?alt=media&amp;token=53aa073d-9a09-46f7-baa2-84f729f109b5" alt="" width="563"><figcaption></figcaption></figure></div>

{% endtab %}
{% endtabs %}


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/platform-features/protect-and-monitor-your-performance-program/web-monitoring/create-a-web-monitoring-policy.md?ask=<question>&goal=<endgoal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.
