> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/platform-features/protect-and-monitor-your-performance-program/paid-search-monitoring/create-a-paid-search-monitoring-policy.md).

# 创建付费搜索监控政策

<a href="https://pxa.impact.com/student/activity/1087853?sid=0c0e3e5c-54c9-4435-9bee-ebcdccb7f292&#x26;sid_i=0?utm_source=app.impact.com&#x26;utm_medium=owned-platform&#x26;utm_content=pro-250&#x26;utm_campaign=help-center" class="button primary">参加 PXA 课程</a>

在 Paid Search Monitoring 入门设置期间，您的账户级别决定了您的关键词上限。完成设置后，您可以创建您的第一个策略。

## 创建 Paid Search Monitoring 策略

1. 在左侧导航栏中，选择 ![](https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-db1131f1b95ffbfa026aac99b07a7ffe0564b3b6%2F477fa23d9ffe966a6d1191fbd504e9a68f4c3918efe5cee5cb7bbd826e591fea.svg?alt=media) **\[Protect] → 监控 → 策略**.
   * 如果您已有策略，它们会显示在这里。
2. 在右上角，选择 **创建政策** → **付费搜索监控**.
3. 选择 **开始使用**.
4. 在 *创建政策* 在出现的屏幕上，输入一个 **名称** 作为您的策略。
5. 从 ![](https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-c2cb550b55c51ea1eeff0acbd6f437a03b621a2c%2F60d033ae8a04c14498d5229c3c0160ac05feea7f605dbd770741793c900469f0.svg?alt=media) **\[下拉菜单]**，选择 **国家/地区**, **语言**，以及 **搜索引擎** ，您要监控的。
   * 该 *搜索引擎* 您可以监控的内容会根据以下因素而有所不同： **国家/地区** 所选项以及您的账户产品版本。
   * 仅可应用一个 **国家/地区** 可应用于每个策略。若要监控多个国家/地区，请为每个国家/地区创建单独的策略。
6. 请输入 **商标** 和/或您要监控的关键词。
   * 每个关键词单独一行输入。关键词是 *精确匹配*，这意味着仅监控此处输入的精确关键词组合。
   * 任何变体或拼写错误都必须作为单独的关键词输入。
7. 可选地，在 *违规*，选择 ![](https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-b5e1740618ed6571d97b8fed7c25a7678f85d375%2F299632fb6f4f91fbf9847471754cc6180e4284a65b4960af4c4ea472a159f552.svg?alt=media) **\[未勾选框]** 在其中一个违规选项左侧：

   | 违规选项                     | 说明                                                                                                                               |
   | ------------------------ | -------------------------------------------------------------------------------------------------------------------------------- |
   | 如果签约合作伙伴竞价投放您的商标，则自动创建违规 | <p>当合作伙伴竞价投放指定策略商标时，impact.com 会自动创建违规。</p><p>如果有多个合作伙伴账户与违规域名关联，则每个合作伙伴都会收到一项违规。</p>                                            |
   | 如果广告被合作伙伴下架，则关闭违规        | impact.com 将自动完成任何违规，并归档过去 7 天内未出现的付费搜索广告。                                                                                       |
   | 自动向尚未完成违规处理的合作伙伴发送提醒电子邮件 | <p>impact.com 将在违规到期前 24 小时和 8 小时向被分配了违规的合作伙伴发送提醒电子邮件。</p><p>该电子邮件将提供所有必要信息，帮助合作伙伴更好地了解违规性质，并提示合作伙伴采取行动。</p>                     |
   | 归档所有超过 7 天的广告            | <p>超过 7 天的广告将标记为 <em>已归档</em> 在 <em>监控</em> 屏幕上显示，当启用此选项时。</p><p><strong>注意：</strong> 未结违规不会被归档。此设置旨在整理 <em>监控</em> 页面中进行设置。</p> |
8. 选择 **保存** 以保存您的策略。
   * 您保存策略后，大约 2 小时即可查看您的 Paid Search Monitoring 数据。

<div data-with-frame="true"><figure><img src="https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2FvzkzYuiJ7O8fOrH3tr9R%2FScreenshot%202026-05-08%20at%2013.14.37.png?alt=media&amp;token=9f38f17d-7f47-404f-a042-10fcbcf24ce1" alt="" width="563"><figcaption></figcaption></figure></div>


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/platform-features/protect-and-monitor-your-performance-program/paid-search-monitoring/create-a-paid-search-monitoring-policy.md?ask=<question>&goal=<endgoal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.
