> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/platform-features/protect-and-monitor-your-performance-program/paid-search-monitoring/create-a-paid-search-monitoring-policy.md).

# 创建付费搜索监控政策

<a href="https://pxa.impact.com/student/activity/1087853?sid=0c0e3e5c-54c9-4435-9bee-ebcdccb7f292&#x26;sid_i=0?utm_source=app.impact.com&#x26;utm_medium=owned-platform&#x26;utm_content=pro-250&#x26;utm_campaign=help-center" class="button primary">参加 PXA 课程</a>

您的账户级别决定您在付费搜索监控入门期间的关键词上限。完成入门后，您可以创建您的第一条策略。

## 创建付费搜索监控策略

1. 在左侧导航栏中，选择 ![](/files/03e28afa659ac04a9ba6d0d62e867c1d13554cb1) **\[Protect] → 监控 → 策略**.
   * 如果您已有策略，它们会显示在此处。
2. 在右上角，选择 **创建策略** → **付费搜索监控**.
3. 选择 **开始使用**.
4. 在 *创建策略* 出现的屏幕上，输入一个 **名称** 作为您的策略。
5. 从 ![](/files/9ee7bd3c79aae4d0667377d18611647c3469f8d1) **\[下拉菜单]**，选择 **国家/地区**, **语言**，以及 **搜索引擎** 要监控的内容。
   * 该 *搜索引擎* 您可以监控的内容将因 **国家/地区** 所选项以及您的账户产品版本而异。
   * 仅可应用一个 **国家/地区** 每个策略只能应用一个。若要监控多个国家，请为每个国家创建单独的策略。
6. 输入 **商标** 和/或您要监控的关键词。
   * 每个关键词单独占一行。关键词为 *精确匹配*，这意味着仅监控此处输入的完全相同的关键词组合。
   * 任何变体或拼写错误都必须作为单独关键词输入。
7. 可选地，在 *违规*，选择 ![](/files/48509e0f0c9ae68203294f8aae7777211a4315e1) **\[未勾选框]** 位于以下某个违规选项左侧的

   | 违规选项                    | 描述                                                                                                                            |
   | ----------------------- | ----------------------------------------------------------------------------------------------------------------------------- |
   | 如果签约合作伙伴对您的商标出价，则自动创建违规 | <p>当合作伙伴对指定策略商标出价时，impact.com 会自动创建违规。</p><p>如果有多个合作伙伴账户与违规域名关联，则每个合作伙伴都会收到一条违规。</p>                                          |
   | 如果广告由合作伙伴下架，则关闭违规       | impact.com 将自动完成任何违规，并归档过去 7 天内未出现的付费搜索广告。                                                                                    |
   | 自动向尚未完成违规处理的合作伙伴发送提醒邮件  | <p>impact.com 会在违规到期前 24 小时和 8 小时向被分配违规的合作伙伴发送提醒邮件。</p><p>该邮件将提供所有必要信息，帮助合作伙伴更好地理解违规性质，并提示合作伙伴采取行动。</p>                       |
   | 归档所有超过 7 天的广告           | <p>超过 7 天的广告会被标记为 <em>已归档</em> 在 <em>监控</em> 屏幕上显示，前提是启用此选项。</p><p><strong>注意：</strong> 未结违规不会被归档。此设置旨在整理 <em>监控</em> 界面。</p> |
8. 选择 **保存** 以保存您的策略。

   * 保存策略后，您的付费搜索监控数据大约 2 小时后可用。

<div data-with-frame="true"><figure><img src="/files/51d35a986b6041f23cd592d254bcf16829bd3449" alt="" width="563"><figcaption></figcaption></figure></div>


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

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GET https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/platform-features/protect-and-monitor-your-performance-program/paid-search-monitoring/create-a-paid-search-monitoring-policy.md?ask=<question>&goal=<endgoal>
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