> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/platform-features/protect-and-monitor-your-performance-program/paid-search-monitoring/create-a-paid-search-monitoring-policy.md).

# 创建付费搜索监控政策

<a href="https://pxa.impact.com/student/activity/1087853?sid=0c0e3e5c-54c9-4435-9bee-ebcdccb7f292&#x26;sid_i=0?utm_source=app.impact.com&#x26;utm_medium=owned-platform&#x26;utm_content=pro-250&#x26;utm_campaign=help-center" class="button primary">参加 PXA 课程</a>

您的账户级别决定了在付费搜索监控入门设置期间的关键词限制。完成入门设置后，您就可以创建您的第一条政策。

## 创建付费搜索监控政策

1. 在左侧导航栏中，选择 ![](https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-db1131f1b95ffbfa026aac99b07a7ffe0564b3b6%2F477fa23d9ffe966a6d1191fbd504e9a68f4c3918efe5cee5cb7bbd826e591fea.svg?alt=media) **\[Protect] → 监控 → 政策**.
   * 如果您已有现有政策，它们会显示在这里。
2. 在右上角，选择 **创建政策** → **付费搜索监控**.
3. 选择 **开始使用**.
4. 在……上 *创建政策* 在出现的界面上，输入一个 **名称** 用于您的政策。
5. 在 ![](https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-c2cb550b55c51ea1eeff0acbd6f437a03b621a2c%2F60d033ae8a04c14498d5229c3c0160ac05feea7f605dbd770741793c900469f0.svg?alt=media) **\[下拉菜单]**，选择 **国家/地区**, **语言**，以及 **搜索引擎** 您想要监控的。
   * 该 *搜索引擎* 您可以监控的内容会因 **国家/地区** 所选项以及您的账户产品版本而异。
   * 仅可应用一个 **国家/地区** 可应用于每项政策。要监控多个国家，请为每个国家创建单独的政策。
6. 输入 **商标** 和/或您要监控的关键词。
   * 请在单独的行中输入每个关键词。关键词是 *精确匹配*，这意味着仅监控在此输入的完全匹配关键词组合。
   * 任何变体或拼写错误都必须作为单独的关键词输入。
7. 可选地，在 *违规*，选择 ![](https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-b5e1740618ed6571d97b8fed7c25a7678f85d375%2F299632fb6f4f91fbf9847471754cc6180e4284a65b4960af4c4ea472a159f552.svg?alt=media) **\[未选中复选框]** 中，位于某个违规选项左侧：

   | 违规选项                   | 说明                                                                                                                                  |
   | ---------------------- | ----------------------------------------------------------------------------------------------------------------------------------- |
   | 如果签约合作伙伴竞标您的商标，则自动创建违规 | <p>当合作伙伴竞标指定政策商标时，impact.com 会自动创建违规。</p><p>如果有多个合作伙伴账户与违规域名关联，则每位合作伙伴都会收到一项违规。</p>                                                 |
   | 如果广告被合作伙伴下架，则关闭违规      | impact.com 将自动完成任何违规，并归档过去 7 天内未出现的付费搜索广告。                                                                                          |
   | 自动向未完成违规的合作伙伴发送提醒电子邮件  | <p>impact.com 会在违规到期前 24 小时和 8 小时向被分配了违规的合作伙伴发送提醒电子邮件。</p><p>电子邮件将提供所有必要信息，帮助合作伙伴更好地了解违规性质，并促使合作伙伴采取行动。</p>                         |
   | 归档所有超过 7 天的广告          | <p>超过 7 天的广告将标记为 <em>已归档</em> 在 <em>监控</em> 界面上，当启用此选项时。</p><p><strong>注意：</strong> 未关闭的违规不会被归档。此设置的目的在于整理 <em>监控</em> 界面中进行设置。</p> |
8. 选择 **保存** 以保存您的政策。
   * 您保存政策后，您的付费搜索监控数据大约 2 小时后可用。

<div data-with-frame="true"><figure><img src="https://1186853034-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2FvzkzYuiJ7O8fOrH3tr9R%2FScreenshot%202026-05-08%20at%2013.14.37.png?alt=media&amp;token=9f38f17d-7f47-404f-a042-10fcbcf24ce1" alt="" width="563"><figcaption></figcaption></figure></div>


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation by asking a question.

Perform an HTTP GET request on the following URL with the `ask` and `goal` query parameters:

```
GET https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/platform-features/protect-and-monitor-your-performance-program/paid-search-monitoring/create-a-paid-search-monitoring-policy.md?ask=<question>&goal=<user_goal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is what the user is ultimately trying to achieve, the reason they need the answer. Sharing it helps GitBook give you a better, more relevant answer. A goal is most helpful when it describes the outcome the user wants rather than restating the question. For example, with `ask=how do I create an API token`, a goal like `automate deployments from our CI pipeline` lets GitBook tailor the answer to that use case.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.
