> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/platform-features/promo-codes/set-up-promo-codes-for-offline-ads.md).
# 为线下广告设置优惠码
品牌使用 *线下广告* 用于播客、电视、广播和印刷等传统广告渠道。impact.com 为线上和线下项目提供跟踪技术。
您可以跟踪 *线下广告* 在 impact.com 上通过 *促销码* 和 *直接流量跟踪*.
#### 为线下广告设置促销码
1. [启用促销码跟踪](/brand/zh/what-would-you-like-to-learn-about/platform-features/promo-codes/enable-promo-code-tracking.md).
2. 创建一个 **跟踪促销码**.
3. 请确保您将 *跟踪促销码* 分配给正确的合作伙伴。只有该合作伙伴才能根据所选的 *归因政策*.
* 每当客户使用此促销码时，impact.com 都会跟踪其使用情况。您可以在 [按促销码查看表现](/brand/zh/what-would-you-like-to-learn-about/platform-features/multi-program-reports/performance-reports-for-brands/performance-by-promo-code-report.md) 报告中查看。
* 如果其他合作伙伴推广该代码，impact.com 会将由此产生的转化标记为无效转化并将其撤销。
#### 直接流量跟踪
直接流量跟踪使您的团队能够在不使用跟踪链接的情况下跟踪合作伙伴级别的流量。
大多数点击流量跟踪都使用跟踪链接，即嵌入在广告、徽标或合作伙伴网站文本中的链接。 *直接跟踪* 无需使用跟踪链接即可识别到达品牌网站的消费者流量来源。相反，登录页面 URL 或引荐 URL 中的信息用于识别流量来源。
**设置直接流量跟踪**
1. 导航到  **\[Engage] → Partners → Partners**.
2. 将鼠标悬停在该合作伙伴上并选择  **\[更多] → 跟踪 → 直接流量跟踪**.
3. 设置您的 **用于识别** 该流量的规则。
4. 选择 **保存**.
请务必联系您的 CSM（或 [联系支持](https://app.impact.com/support/portal.ihtml?createTicket=true)）以协助设置 *直接流量跟踪*.
**测试您的设置**
创建一个“测试”合作伙伴账户来设置 *直接流量跟踪* 在合作伙伴账户上设置所有必需的规则，然后按照 *直接流量路径* 查看一切是否按预期进行跟踪。这样做将有助于排查您的设置问题，并为其他合作伙伴的配置提供建议。
---
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