> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/platform-features/promo-codes/set-up-promo-codes-for-offline-ads.md).
# 为线下广告设置促销代码
品牌使用 *线下广告* 用于播客、电视、广播和印刷等传统广告渠道。impact.com 为线上和线下项目提供跟踪技术。
您可以追踪 *线下广告* 在 impact.com 上使用 *促销代码* 和 *直接流量跟踪*.
#### 为线下广告设置促销代码
1. [启用促销代码追踪](/brand/zh/what-would-you-like-to-learn-about/platform-features/promo-codes/enable-promo-code-tracking.md).
2. 创建一个 **跟踪促销代码**.
3. 请确保您将 *跟踪促销代码* 分配给正确的合作伙伴。只有该合作伙伴才能根据所选的获得该促销代码的归因。 *佣金政策*.
* 每当客户使用此促销代码时，impact.com 都会追踪其使用情况。您可以在 [按促销代码划分的绩效](/brand/zh/what-would-you-like-to-learn-about/platform-features/multi-program-reports/performance-reports-for-brands/performance-by-promo-code-report.md) 报告。
* 如果其他合作伙伴推广该代码，impact.com 会将由此产生的转化标记为无效转化并撤销。
#### 直接流量跟踪
直接流量跟踪可让您的团队在不使用跟踪链接的情况下追踪合作伙伴级别的流量。
大多数点击流量跟踪都会使用跟踪链接，这些链接嵌入在合作伙伴网站上的广告、徽标或文本中。 *直接跟踪* 无需使用跟踪链接即可识别访问品牌网站的消费者流量来源。相反，着陆页 URL 或引荐 URL 中的信息用于识别流量来源。
**设置直接流量跟踪**
1. 导航到  **\[Engage] → 合作伙伴 → 合作伙伴**.
2. 将鼠标悬停在合作伙伴上并选择  **\[更多] → 跟踪 → 直接流量跟踪**.
3. 设置您的 **用于识别的规则** 该流量。
4. 选择 **保存**.
请务必联系您的 CSM（或 [请联系支持团队](https://app.impact.com/support/portal.ihtml?createTicket=true)）以协助设置 *直接流量跟踪*.
**测试您的设置**
创建一个“测试”合作伙伴账户来设置 *直接流量跟踪* 在合作伙伴账户上配置所有必需的规则，然后按照 *直接流量路径* 以查看一切是否按预期跟踪。这样做有助于排查您的设置问题，并为其他合作伙伴的配置提供建议。
---
# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.
## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.
Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:
```
GET https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/platform-features/promo-codes/set-up-promo-codes-for-offline-ads.md?ask=&goal=
```
`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.
Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.
