> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/platform-features/promo-codes/set-up-promo-codes-for-offline-ads.md).
# 为线下广告设置促销代码
品牌使用 *离线广告* 适用于播客、电视、广播和印刷等传统广告渠道。impact.com 为线上和线下项目提供跟踪技术。
您可以跟踪 *离线广告* 在 impact.com 上使用……进行 *优惠码* 和 *直接流量跟踪*.
#### 为离线广告设置优惠码
1. [先启用促销代码跟踪](/brand/zh/what-would-you-like-to-learn-about/platform-features/promo-codes/enable-promo-code-tracking.md).
2. 创建一个 **优惠码跟踪**.
3. 请确保您将 *优惠码跟踪* 分配给正确的合作伙伴。只有该合作伙伴才能根据所选的 *归因政策*.
* 每当客户使用此优惠码时，impact.com 会跟踪其使用情况。您可以在 [按优惠码划分的绩效](/brand/zh/what-would-you-like-to-learn-about/platform-features/multi-program-reports/performance-reports-for-brands/performance-by-promo-code-report.md) 报告。
* 如果其他合作伙伴推广该代码，impact.com 会将由此产生的转化标记为无效转化并予以撤销。
#### 直接流量跟踪
直接流量跟踪使您的团队无需使用跟踪链接即可跟踪合作伙伴级别的流量。
大多数点击流量跟踪使用跟踪链接、广告中的嵌入链接、徽标或合作伙伴网站上的文本。 *直接跟踪* 可在不使用跟踪链接的情况下识别到达品牌网站的消费者流量来源。相反，会通过着陆页 URL 或引荐 URL 中的信息来识别流量来源。
**设置直接流量跟踪**
1. 导航至  **\[Engage] → 合作伙伴 → 合作伙伴**.
2. 将鼠标悬停在该合作伙伴上并选择  **\[更多] → 跟踪 → 直接流量跟踪**.
3. 设置您的 **用于识别** 该流量。
4. 选择 **保存**.
请务必联系您的 CSM（或 [联系支持团队](https://app.impact.com/support/portal.ihtml?createTicket=true)）以协助设置 *直接流量跟踪*.
**测试您的设置**
创建一个“测试”合作伙伴账户来设置 *直接流量跟踪* 在合作伙伴账户上设置所有必需的规则，然后按照 *直接流量路径* 以查看一切是否按预期跟踪。这样做将有助于排查您的设置问题，并帮助就其他合作伙伴的配置提供建议。
---
# Agent Instructions
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## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.
Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:
```
GET https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/platform-features/promo-codes/set-up-promo-codes-for-offline-ads.md?ask=&goal=
```
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Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.